auckland | tauranga | wellington | christchurch | shanghai | | info@boffamiskell.co.nz albert...

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Albert Street Whitianga

Pedestrian Survey Results

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SURVEY QUESTIONS

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Question 1: Are you ...Survey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

16%

16%

9%46%

13%

Origin

Local (Whitianga Township)

Local (wider Mercury Bay area)

Non Resident Property Owner

Visitor (NZ)

Visitor (International)

49%

13%

14%

21%

3%

Origin

Local (Whitianga Township)

Local (wider Mercury Bay area)

Non Resident Property Owner

Visitor (NZ)

Visitor (International)

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Question 2: Age group

9%

29%

22%

24%

7%

9%

Age

<20

20-29

30-39

40-49

50-59

60+

14%

13%

11%

19%

23%

20%

Age

<20

20-29

30-39

40-49

50-59

60+

Survey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

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Question 3: GenderSurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

44%

56%

Gender

Male

Female

30%

70%

Gender

Male

Female

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Question 4: Visit FrequencySurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

18%

13%

4%

27%

38%

Visit Frequency

Daily

Weekly

Monthly

Holidays (e.g. School, public holidays)

First Time

39%

20%

10%

25%

6%

Visit Frequency

Daily

Weekly

Monthly

Holidays (e.g. School, public holidays)

First Time

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Question 5: Visit PurposeSurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

5%

44%

10%

8%

33%

Visit Purpose

Work

Shopping

Dining

Service (e.g. Bank, P.O., Tourist info)

Social

22%

51%

6%

7%

14%

Visit Purpose

Work

Shopping

Dining

Service (e.g. Bank, P.O., Tourist info)

Social

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Question 6: Mode of TravelSurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

71%

4%

7%

2%

16%

Mode of Travel

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

77%

1%

7%

2%

13%

Mode of Travel

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

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Question 7: Parking ChoiceSurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

8%

10%

61%

13%

5% 3%

Parking Choice

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

37%

31%

11%

20%

1%

Parking Choice

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Other

Not stated or ambiguous

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Question 8: SpendingSurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

38%

40%

15%

7%

Spending

<$50

$50-$100

$100-$200

>$200

36%

23%

15%

21%

5%

Spending

<$50

$50-$100

$100-$200

>$200

Not stated or ambiguous

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Question 9: Visit DurationSurvey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

7%

44%

31%

4%

2%6%

4% 2%

Visit Duration

<30 mins

30-60 mins

1-3 hours

6.5 hours

8 hours

1 day

4 days

7 days

7%

23%

47%

3%

9%

0%1%1%9%

Visit Duration

<30 mins

30-60 mins

1-3 hours

4-7 hours (6.5)

7-8 hours (8)

1 day

2-4 days (4)

5-7 days or more (7)

Not stated or ambiguous

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Question 10: Number of Shops Visited

Survey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

2%11%

21%

17%13%

6%

13%

17%

Number of Shops Visited

0

1

2

3

4

5

6

More than 6

1% 5%

13%

17%

13%10%

8%

12%

21%

Number of Shops Visited

0

1

2

3

4

5

6

More than 6

Not stated or ambiguous

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Question 11: Importance

192

225

241

220

132

168

192

142

184

215

120

130

140

150

160

170

180

190

200

210

220

230

240

250

Q11a: How important to you

is a wide footpath?

Q11b: How important to you

is an even footpath surface?

Q11c: How important to you

is safe pedestrian

crossing points?

Q11d: How important to you is an uncluttered footpath (fewer

obstacles)?

Q11e: How important to you

is parking immediately outside the

shop?

Q11f: How important to you is parking within a short walk of the shop (less

than 5 minutes)?

Q11g: How important to you

is comfortable places to sit?

Q11h: How important to you

is on-street dining?

Q11i: How important to you

is a greener street (e.g.

Trees, planting, raingardens)?

Q11j: How important to you is reflecting local

character and heritage?

Survey 1 Interviews on 2 January 2012

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Question 11: Importance

2349

2675

2719

2298

2044

2392

2239

2026

22702297

2000

2100

2200

2300

2400

2500

2600

2700

2800

Q11a: How important to you

is a wide footpath?

Q11b: How important to you

is an even footpath surface?

Q11c: How important to you

is safe pedestrian

crossing points?

Q11d: How important to you is an uncluttered footpath (fewer

obstacles)?

Q11e: How important to you

is parking immediately outside the

shop?

Q11f: How important to you is parking within a short walk of the shop (less

than 5 minutes)?

Q11g: How important to you

is comfortable places to sit?

Q11h: How important to you

is on-street dining?

Q11i: How important to you

is a greener street (e.g.

Trees, planting, raingardens)?

Q11j: How important to you is reflecting local

character and heritage?

Survey 2 Questionnaire December 2011 to January 2012

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SURVEY QUESTION ANALYSIS

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Travel Mode and SpendingSurvey 1Interviews on 2 January 2012

72%

0%5%

2%

21%

Travel mode of those spending less than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot67%

16%

17%0%0%

Travel mode of those spending more than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

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Travel Mode and SpendingSurvey 2Questionnaires Dec 2011 to Feb 2012

76%

1%

7%

2%

14%

Travel mode of those spending less than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

80%

1%

8%

1%10%

Travel mode of those spending more than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

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Parking Location and SpendingSurvey 1Interviews on 2 January 2012

10%

3%

65%

13%

6%3%

Parking location of those who arrived by car and spent less than $100 (31 people)

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

0%

37%

50%

13%0%0%

Parking location of those who arrived by car and spent more than $100 (8 people)

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

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Parking Location and SpendingSurvey 2Questionnaires Dec 2011 to Feb 2012

35%

31%

14%

20%

Parking location of those who arrived by car and spent less than $100 (x people)

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Other

40%

30%

8%

22%

Parking location of those who arrived by car and spent more than $100 (x people)

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Other

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Travel Mode and Duration of Stay

Survey 1Interviews on 2 January 2012

75%

0%0%0%

25%

Travel mode of those who stayed less than 30 minutes (4 people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

76%

0%

12%

0%

12%

Travel mode of those who stayed 1-3 hours (17 people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

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Travel Mode and Duration of Stay

Survey 2Questionnaires Dec 2011 to Feb 2012

91%

0%2%0% 7%

Travel mode of those who stayed less than 30 minutes (x people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

73%

2%

10%

2%

13%

Travel mode of those who stayed 1-3 hours (x people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

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Parking Location and Duration of Stay

Survey 1Interviews on 2 January 2012

33%

0%67%

0%0%0%

Parking location of those who arrived by car and stayed less than 30 minutes

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

0%15%

54%

31%

0%0%

Parking location of those who arrived by car and stayed 1-3 hours

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

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Parking Location and Duration of Stay

Survey 2Questionnaires Dec 2011 to Feb 2012

39%

32%

12%

17%

Parking location of those who arrived by car and stayed less than 30 minutes

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Other

37%

34%

9%

20%

Parking location of those who arrived by car and stayed 1-3 hours

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Other

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Duration of Stay and SpendingSurvey 1Interviews on 2 January 2012

100%

0%0%0%

Spending of those who stayed less than 30 minutes

<$50

$50-$100

$100-$200

>$200

23%

41%

24%

12%

Spending of those who stayed 1-3 hours

<$50

$50-$100

$100-$200

>$200

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Duration of Stay and SpendingSurvey 2Questionnaires Dec 2011 to Feb 2012

70%

15%

7%

8%

Spending of those who stayed less than 30 minutes

<$50

$50-$100

$100-$200

>$200

24%

27%20%

27%

2%

Spending of those who stayed 1-3 hours

<$50

$50-$100

$100-$200

>$200

Not stated or ambiguous