auckland | tauranga | wellington | christchurch | shanghai | | [email protected] albert...


SURVEY QUESTIONS


Question 1: Are you ...Survey 1Interviews on 2 January 2012

Survey 2Questionnaires Dec 2011 to Feb 2012

16%

16%

9%46%

13%

Origin

Local (Whitianga Township)

Local (wider Mercury Bay area)

Non Resident Property Owner

Visitor (NZ)

Visitor (International)

49%

13%

14%

21%

3%

Origin

Local (Whitianga Township)

Local (wider Mercury Bay area)

Non Resident Property Owner

Visitor (NZ)

Visitor (International)


Question 2: Age group

9%

29%

22%

24%

7%

9%

Age

<20

20-29

30-39

40-49

50-59

60+

14%

13%

11%

19%

23%

20%

Age

<20

20-29

30-39

40-49

50-59

60+

Survey 1Interviews on 2 January 2012



Question 3: GenderSurvey 1Interviews on 2 January 2012


44%

56%

Gender

Male

Female

30%

70%

Gender

Male

Female


Question 4: Visit FrequencySurvey 1Interviews on 2 January 2012


18%

13%

4%

27%

38%

Visit Frequency

Daily

Weekly

Monthly

Holidays (e.g. School, public holidays)

First Time

39%

20%

10%

25%

6%

Visit Frequency

Daily

Weekly

Monthly

Holidays (e.g. School, public holidays)

First Time


Question 5: Visit PurposeSurvey 1Interviews on 2 January 2012


5%

44%

10%

8%

33%

Visit Purpose

Work

Shopping

Dining

Service (e.g. Bank, P.O., Tourist info)

Social

22%

51%

6%

7%

14%

Visit Purpose

Work

Shopping

Dining

Service (e.g. Bank, P.O., Tourist info)

Social


Question 6: Mode of TravelSurvey 1Interviews on 2 January 2012


71%

4%

7%

2%

16%

Mode of Travel

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

77%

1%

7%

2%

13%

Mode of Travel

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot


Question 7: Parking ChoiceSurvey 1Interviews on 2 January 2012


8%

10%

61%

13%

5% 3%

Parking Choice

Outside Shop (less than 20m)

Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

37%

31%

11%

20%

1%

Parking Choice


Albert Street

Lee Street Car Park

Other

Not stated or ambiguous


Question 8: SpendingSurvey 1Interviews on 2 January 2012


38%

40%

15%

7%

Spending

<$50

$50-$100

$100-$200

>$200

36%

23%

15%

21%

5%

Spending

<$50

$50-$100

$100-$200

>$200



Question 9: Visit DurationSurvey 1Interviews on 2 January 2012


7%

44%

31%

4%

2%6%

4% 2%

Visit Duration

<30 mins

30-60 mins

1-3 hours

6.5 hours

8 hours

1 day

4 days

7 days

7%

23%

47%

3%

9%

0%1%1%9%

Visit Duration

<30 mins

30-60 mins

1-3 hours

4-7 hours (6.5)

7-8 hours (8)

1 day

2-4 days (4)

5-7 days or more (7)



Question 10: Number of Shops Visited



2%11%

21%

17%13%

6%

13%

17%

Number of Shops Visited

0

1

2

3

4

5

6

More than 6

1% 5%

13%

17%

13%10%

8%

12%

21%

Number of Shops Visited

0

1

2

3

4

5

6

More than 6



Question 11: Importance

192

225

241

220

132

168

192

142

184

215

120

130

140

150

160

170

180

190

200

210

220

230

240

250

Q11a: How important to you

is a wide footpath?

Q11b: How important to you

is an even footpath surface?

Q11c: How important to you

is safe pedestrian

crossing points?

Q11d: How important to you is an uncluttered footpath (fewer

obstacles)?

Q11e: How important to you

is parking immediately outside the

shop?

Q11f: How important to you is parking within a short walk of the shop (less

than 5 minutes)?

Q11g: How important to you

is comfortable places to sit?

Q11h: How important to you

is on-street dining?

Q11i: How important to you

is a greener street (e.g.

Trees, planting, raingardens)?

Q11j: How important to you is reflecting local

character and heritage?

Survey 1 Interviews on 2 January 2012


Question 11: Importance

2349

2675

2719

2298

2044

2392

2239

2026

22702297

2000

2100

2200

2300

2400

2500

2600

2700

2800

Q11a: How important to you

is a wide footpath?

Q11b: How important to you

is an even footpath surface?

Q11c: How important to you

is safe pedestrian

crossing points?

Q11d: How important to you is an uncluttered footpath (fewer

obstacles)?

Q11e: How important to you

is parking immediately outside the

shop?

Q11f: How important to you is parking within a short walk of the shop (less

than 5 minutes)?

Q11g: How important to you

is comfortable places to sit?

Q11h: How important to you

is on-street dining?

Q11i: How important to you

is a greener street (e.g.

Trees, planting, raingardens)?

Q11j: How important to you is reflecting local

character and heritage?

Survey 2 Questionnaire December 2011 to January 2012


SURVEY QUESTION ANALYSIS


Travel Mode and SpendingSurvey 1Interviews on 2 January 2012

72%

0%5%

2%

21%

Travel mode of those spending less than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot67%

16%

17%0%0%

Travel mode of those spending more than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot


Travel Mode and SpendingSurvey 2Questionnaires Dec 2011 to Feb 2012

76%

1%

7%

2%

14%

Travel mode of those spending less than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

80%

1%

8%

1%10%

Travel mode of those spending more than $100

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot


Parking Location and SpendingSurvey 1Interviews on 2 January 2012

10%

3%

65%

13%

6%3%

Parking location of those who arrived by car and spent less than $100 (31 people)


Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

0%

37%

50%

13%0%0%

Parking location of those who arrived by car and spent more than $100 (8 people)


Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park


Parking Location and SpendingSurvey 2Questionnaires Dec 2011 to Feb 2012

35%

31%

14%

20%

Parking location of those who arrived by car and spent less than $100 (x people)


Albert Street

Lee Street Car Park

Other

40%

30%

8%

22%

Parking location of those who arrived by car and spent more than $100 (x people)


Albert Street

Lee Street Car Park

Other


Travel Mode and Duration of Stay


75%

0%0%0%

25%

Travel mode of those who stayed less than 30 minutes (4 people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

76%

0%

12%

0%

12%

Travel mode of those who stayed 1-3 hours (17 people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot


Travel Mode and Duration of Stay


91%

0%2%0% 7%

Travel mode of those who stayed less than 30 minutes (x people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot

73%

2%

10%

2%

13%

Travel mode of those who stayed 1-3 hours (x people)

Private Vehicle

Bus / Coach

Ferry

Bike

On Foot


Parking Location and Duration of Stay


33%

0%67%

0%0%0%

Parking location of those who arrived by car and stayed less than 30 minutes


Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park

0%15%

54%

31%

0%0%

Parking location of those who arrived by car and stayed 1-3 hours


Albert Street

Lee Street Car Park

Boat Ramp

Hostel

Work Car Park


Parking Location and Duration of Stay


39%

32%

12%

17%

Parking location of those who arrived by car and stayed less than 30 minutes


Albert Street

Lee Street Car Park

Other

37%

34%

9%

20%

Parking location of those who arrived by car and stayed 1-3 hours


Albert Street

Lee Street Car Park

Other


Duration of Stay and SpendingSurvey 1Interviews on 2 January 2012

100%

0%0%0%

Spending of those who stayed less than 30 minutes

<$50

$50-$100

$100-$200

>$200

23%

41%

24%

12%

Spending of those who stayed 1-3 hours

<$50

$50-$100

$100-$200

>$200


Duration of Stay and SpendingSurvey 2Questionnaires Dec 2011 to Feb 2012

70%

15%

7%

8%

Spending of those who stayed less than 30 minutes

<$50

$50-$100

$100-$200

>$200

24%

27%20%

27%

2%

Spending of those who stayed 1-3 hours

<$50

$50-$100

$100-$200

>$200


auckland | tauranga | wellington | christchurch | shanghai | | [email protected] albert...

Documents

survey question analysis

spending survey

importance survey

survey questions

gender survey

frequency survey

purpose survey

duration survey