atlanta narpm - social media presentation

Social Networking 1018 Social Media Tips to help grow your Business

Dan Daugherty

rentbits.com

September, 2011

Dan Daughertyrentbits.com

● 2002 - Google● 2005 - Founded Rent Marketer● 2008 - Launched rentbits.com● 2010 & 2011 - Named Inc. 500 | 5000 Fastest Growing

US Company

Who am I?

What is Social Media?

What is Social Media?

To me, social media is utilizing your 6 degrees of separation to communicate, find and explore.

The Dentist Test

1995 and Before- How did you find a dentist?Today - How do you find a dentist?Tomorrow - How will you find a dentist

Why Social Media?

Why Social Media?

Social Media Popularity around the World

SEO Moz - Users who have created a social networking profile

Why Social Media?

Why Social Media?

Why Social Media?

Search engines and social media are becoming one.

Vertical Trends

Search has become more vertical

Broad Search Engines

Vertical Search Engines

Vertical Trends

Just like search - Social media is becoming more vertical

Broad Social Media Sites

Vertical Social Media Sites

Why Social Media?

Search engine ranking formulas are incorporating social media signals.

Search is becoming more Social

Google +1

Recommendations from your friends andothers.

8 Social Media Tips to help grow your Business

But first....

Social Media for Business:

● is Not Easy● is Time Consuming● is Tedious● is Boring● is Monotonous● is worth it.

Social Media ROI = Time put into it

Tip # 1

Reach More Owners - Not (Renters)?

In total, guest cards from Social Media sites accounted for the following percent of all activity:

.05%

Does Social Media mean more renter leads?

Source: aim

Tip # 1 Reach More Owners

Does Social Media mean more Owner leads?

Source: HomeGain Survey of 1300 Realtors - 2010

1. Referrals (Scored 8.7 out of a possible 10)2. Featured Listings (4.8)3. Email Campaigns (4.7)4. Postcards/Mailers (4.6)5. Blogging (4.1)6. Online Lead Generation Services (4.1)7. Facebook / Blogging / etc. (4)8. LinkedIn (3.6)9. Outdoor advertising (3.6)

10. Print Ads (3.6)

Tip # 1 Reach More Owners

How?

Tip # 2

Communicate Directly with Target Audience

Tip # 2 Communicate Directly with Target Market

● Utilize Q/A Services

Tip # 2 Communicate Directly with Audience

Trulia

Tip # 2 Communicate Directly with Target Audience

rentbits

Tip # 2 Communicate Directly with Target Audience

Zillow

Tip # 2 Communicate Directly with Target Audience

Linkedin

- Over 10,000 members in this group

Tip # 3

Control your Brand

Tip # 3 Control your Brand

Type in your company name, or name into Google, what shows up?

Tip # 3 Control your Brand

1) Google Profile Page

2) Linked Profile Page

3) Twitter Profile Page

4) Crunchbase Profile Page

5) Facebook Profile Page

Tip # 3 Control your Brand

Monitoring your brand

● Use Google Alerts● Use search.twitter.com● Use Google real-time search● plus.google.com

Tip # 4

SEO Benefits

How are websites ranked?

● Page Rank - (0 - 10)● Over 100 variables to

determine ranking

Data from SEOMoz.org

Tip # 4 SEO Benefits

Tip # 4 SEO Benefits

Part of social media is blogging on a consistent basis.

Tip # 4 SEO Benefits

Tip # 4 SEO Benefits

Tip # 4 SEO Benefits

Promotion of content - Likes and Links are good.

Tip # 4 SEO Benefits

Promotion of content - Likes and Links are good.

Tip # 5

Niche Marketing

Tip # 5 Niche Marketing

Target Real Estate Investors In Your Area

Is your company on local sites?

Tip # 5 Niche Marketing

Top 5 Local sites to Add Your Business

Google Places (free) - google.com/places

Yahoo Local (free) - local.yahoo.com

Merchant Circle (free) - merchantcircle.com

Local.com (free) - local.com

Superpages (free) - superpages.com

Tip # 5 Niche Marketing

Tip # 6

Thought Leadership

Tip # 6 Thought Leadership

● Builds credibility○ Owners want to know you are promoting them

● Build it and they will come○ Local and national News and RE Blogs

● Speaking Opportunities

● Local Expertise○ Local rental data○ Local rental scams

All of this hard work means more traffic, links, referrals and business.

Tip # 7

The new Referral Industry (social graph)

Way # 7

New Social Media Technologies

New Social Media Technologies

SocialBios.com

Tip # 7

The new Referral Industry (Reviews)

Company Reviews

● Reviews will continue to become a larger part of search engine algorithms.

Tips for Reviews (positive and negative)

● What do you do?○ Crowdsourcing Exercise

Tip # 8

Communicate with Existing Owners and Tenants

Tip # 8 Communicate with Existing Owners and Tenants

● Friends (FB)○ Groups

● Followers (Twitter)● LinkedIn Groups● Developing your own Ecosystem

Tip # 8 Communicate with Existing Owners and Tenants

Tip # 8 Communicate with Existing Owners and Tenants

Social Media Formula for Success

Social Media ROI = Time Put In (Squared)

● Blogging○ Tweet your posts

● Answer Questions on QA Sites● Adding Business to Local Sites● Start a Facebook Page

Consistent Rich Educational Content is King

Contact Us: Dan Daughertydan@rentbits.comtwitter.com/rentbits303.640.3160

Questions?