assurebridge - sso to many b2b service providers - marketing presentation
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Page 1
Oleg Cohen
Oleg.Cohen@assurebridge.com
AssureBridgeB2B Single Sign-On (SSO) Made Easy
Reliable Insurancerequires SSO help
Page 2
AGENDA
Business Problem
What is AssureBridge
Value Proposition
Demo
AssureBridge Difference
Page 3
Business Problem –Connect to Many B2B Services
RELIABLE INSURANCE
Reliable Insurancerequires SSO help
Users need to be seamlessly
logged in
Users login to use the site
Page 4
Customer Need
BUSINESS DRIVER:
To expand online offerings by connecting with multiple partners’ Web based services
CUSTOMER PAINS: Risk of losing profitable business opportunity Partners lack ability to implement SSO quickly Partner can’t support SSO standards Technical staff is forced to support partner IT
CUSTOMER NEED:Implement and support multiple partner SSO connections
Partner 2Partner 2
Your Site
Partner 2Partner 1
?
Page 5
AssureBridge Offering – SSO Exchange
Fully-Managed Hosted Single Sign-On ServiceFully-Managed Hosted Single Sign-On Service
Connects to partners’ business Web applications
Powers seamless SSO between your web applications and your partners’
Provides professional setup, configuration,troubleshooting, and monitoring
by AssureBridge experts
Page 6
Our customers:
Value Proposition – Consistent DeliveryO
UR
ST
RE
NG
TH
S
Consistent Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
• Painlessly integrate with multiple service partners
Page 7
Our customers:
Value Proposition – ExpertiseO
UR
ST
RE
NG
TH
S
Fastest Implementation
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
• Painlessly integrate with multiple service partners
Are shielded from supporting inexperienced partner IT staff
Page 8
Value Proposition – SupportO
UR
ST
RE
NG
TH
S
Fastest Implementation
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
Our customers:
Are shielded from supporting inexperienced partner IT staff
• Painlessly integrate with multiple service partners
Leverage fault-tolerant infrastructure and expert support to maximize service uptime
Page 9
Value Proposition – Cost SavingsO
UR
ST
RE
NG
TH
S
Consistent Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
Our customers:
No longer required to invest into hiring and retaining expensive and hard-to-find experts
• Painlessly integrate with multiple service partners
Leverage fault-tolerant infrastructure and expert support to maximize service uptime
Benefit from timely Internet SSO solution with lowest
support costs
Page 10
AssureBridge Positioning
For online businesses who manage multiple partner SSO connections
For online businesses who manage multiple partner SSO connections
SSO Exchange is an affordable full-service hosted solution
that delivers the most reliable standards-compliantSSO functionality with the least amount of effort
SSO Exchange is an affordable full-service hosted solution
that delivers the most reliable standards-compliantSSO functionality with the least amount of effort
To enable high level of customer and partner satisfaction and the growth of their business
To enable high level of customer and partner satisfaction and the growth of their business
Page 11
DEMO*AssureBridge SSO Solution
* Demo Screenshots are available in the Appendix
Page 12
Secure Internet SSO is Highly Complex
Speedy Rent-A-Car Domain (https://www.speedyrental.com)
Reliable Insurance Domain (https://www.reliableinsurance.com)
IDM
Speedy Rentals Secure Partner Site
SAML Identity Provider (IDP)
Reliable Insurance
SAML Service Provider (SP)
Customer
Link to Rent a Car
Step 1a: User logs into Reliable Site Step 1b: User Clicks on Rent-A-Car Site Link
Step 2a: Portal Sends Request to IDP Step 2b: IDP gets attributes, builds SAML Assertion , signs with a Partner A’s Private Key
1
2
3
4
7
8
Custom SSO Plug-in
Application Component
9
5
6
Step 3: IDP Redirects to Browser with a SAML artifact token
Step 4: User Browser redirects artifact token to SAML SP
Step 5: SP requests SAML assertion via a SOAP service
Step 6: IDP returns SAML assertion via a SOAP service
Step 7a: SP validates SAML Assertion Cryptographic signatureStep 7b: SP send s browser secure SAML token with encrypted user attributes
UserStore
UserStore
Step 8: Browser redirect User to Speedy Rental site with secure SAML token in request
Step 9: Decodes the token, extracts user info and binds into Portal session context.
Internet SSO in
volves
many complex
interactions among
multiple partie
s
Secure and reliable Internet SSO involves many complex interactions among multiple
distributed parties. AssureBridge shields your partners from these complexities.
Secure and reliable Internet SSO involves many complex interactions among multiple
distributed parties. AssureBridge shields your partners from these complexities.
Page 13
Key SSO Challenges
Expertise True experts
are hard to find Knowledge gaps
are risky
Expertise True experts
are hard to find Knowledge gaps
are risky
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 14
Key SSO Challenges – Expertise
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Expertise True experts
are hard to find Knowledge gaps
are risky
Expertise True experts
are hard to find Knowledge gaps
are risky
Page 15
AssureBridge Solution – Expertise
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Page 16
Key SSO Challenges – Time-To-Market
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Page 17
AssureBridge Solution – Time-To-Market
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 18
Key SSO Challenges – Security
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 19
AssureBridge Solution – Security
Operations SSO issues =
relationship problems
SSO issues require complex troubleshooting
Operations SSO issues =
relationship problems
SSO issues require complex troubleshooting
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 20
Key SSO Challenges – Operations
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 21
AssureBridge Solution – Operations
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Operations 24x7 support Robust enterprise-
class platform Early warning system Triage
Operations 24x7 support Robust enterprise-
class platform Early warning system Triage
Page 22
Summary
AssureBridge rapidly delivers reliable SSO empowering you to:AssureBridge rapidly delivers reliable SSO empowering you to:
Consistently connect with partners in record time
Support many SSO partners without draining staff
Provide your customers with a rock-solid solution
Offer your partners an SSO solution they can afford
Page 23
Q&A
What are your questions?
Page 24
For additional information, including a personalized demo
please contact
Oleg CohenAssureBridge, Inc.
Oleg.Cohen@assurebridge.com
617-455-7927
Visit our Web Site at:
http://www.assurebridge.com
Page 25
APPENDIX
Page 26
How do we solve the problem?Without AssureBridge
Partner APartner A Partner BPartner B
Web Site A
Commercial SSO Product ($$
$)
Web Site B
Home-Grown SSO Product ($
$)
Integration ($$) Integration ($)
SSO Infrastructure + Operations ($$)
SSO Infrastructure + Operations ($)
Page 27
How do we solve the problemUsing AssureBridge Services
Partner APartner A Partner BPartner B
Web Site A
SSO Exchange: Hosted AssureBridge SSO Services Robust & Reliable Infrastructure World-Class Operations
Web Site B
Integration ($) Integration ($)
($)
Page 28
DEMOAssureBridge SSO Solution for Reliable Insurance
Page 29
Business Case• Speedy Rental is a small regional provider• Reliable Insurance is a large national company• Reliable Insurance wants to expand its Web offering by
including Speedy’s online rental services• Reliable has implemented a SAML-based enterprise
Internet SSO platform• Reliable requires all its partners to support seamless
standards-based logon for its customers• Speedy lacks ability to develop and maintain its own
SSO solution and is asking Reliable to assist• Reliable Insurance recommends AssureBridge to
Speedy so it can connect reliably and affordably
Page 30
BEFORE SINGLE SIGN-ONDemo
Page 31
No SSO Experience – Login Page
Log into Your Site
Page 32
No SSO Experience – Partner Link
Click on External Link
Page 33
No SSO Experience – Need to Log In Again
Prompted to Log In Again
(Another User ID and Password)
Page 34
No SSO Experience – Partner Site
Click on Logout Link
Page 35
No SSO Experience – Logout
Logged Out from Partner
Page 36
No SSO Experience – Still signed in
Remained signed in with
Reliable
Page 37
SINGLE SIGN-ON EXPERIENCEDemo
Page 38
Desired SSO Experience – Login Page
Log into Your Site
Page 39
Desired SSO Experience – Partner Link
Click on Partner Link
Page 40
Desired SSO Experience – Partner Site
Seamlessly taken to
Partner Site
User ID and Profile Information Transferred
Between Sites
Click on Logout Link
Page 41
Desired SSO Experience – Logout
Logged Out from Partner
Page 42
Desired SSO Experience – Logged Out from All
Signed out from both
sites
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