assortment planning
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Report
Assortment Planning
Arrow
Submitted to: submitted by:
Ms. Nethravathi Pramod Kumar
Krishanu Bose
Abhigyan Mishra
Himani Goyal
MFM - 1st sem
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
BANGALORE
CONTENTS
1. Acknowledgement.
2. Company Profile.
3. Product Range.
4. Price Range.
5. Styles
6. Assortment Planning Factors.
a)Target Market.
b) Past Sales Record.
c) Budget Available.
7. Assortment Table For Season.
8. Bibliography.
Acknowledgement
We are thankful to Arrow store situated at 44/45 brigade road for providing us valuable information and helping us complete our assignment.
We are also thankful to our subject lecturer Ms. Nethravathi for providing us the opportunity so, that we can enhance our knowledge.
Abhigyan Mishra
Krishanu Bose
Pramod Kumar
Himani Goyal
ARROW IN INDIA
A Brief profile
The epitome of the brand is heritage and craftsmanship. The parent
company of the brand namely Cluett Peabody & Co., USA, began
operations in the US in 1851. Till 1920 Arrow was a brand known for
manufacturing collars. It was only in 1920 when a man named C.R.
Palmer came up with an idea to make Arrow shirts. Since then Arrow
is known for heritage a master craftsmanship. In 1993 Arrow was
launched in India and the first exclusive store was opened at
Commercial Street, Bangalore. In 2000 Phillips Van Heusen got the
license for the brand in the US and in 2004 history was made for
Philips Van Heusen when they got the world rights to the Arrow
brand.
ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a benchmark for formal dressing but also caters to the leisure wardrobe of the customer with a range in Arrow Urban and Arrow Sports. Arrow’s product range comprises of Shirts, Trousers, Knits, Suits, Blazers, Innerwear, and Accessories.
Arrow is expanding its exclusive retail network. Arrow now has 64
outlets across India. It is also present in 30 retail chains including Life
Style, Shoppers’ Stop and Pyramid among others. Arrow, which is in
the process of adding more showrooms, is focusing on a new format
for stores. With a strong channel wise distribution network ,its really
doing a great business and catering to Metropolitan ,Urban as well as
Suburban customers.
The customer connect takes place through five channels – Exclusive
brand stores ,department stores, multi brand outlets ,exports and
institutional sales. Each of these is headed by channel heads. The
business and channel heads supported by specialist teams –supply
chain, production, sales, finance, information technology and human
resources .Each of these teams is headed by senior professionals.
PRODUCT RANGE
1) Shirts2) T-shirts1) Trousers2) Suits3) Blazers4) Accessories:
a) Beltsb) Socksc) Tiesd) Handkerchiefe) Suspendersf) Cravatg) Walletsh) Cufflink
ASSORTMENT PLANNING
Factors affecting assortment planning:
1. Target Market.
2. Past sales record.
3. Budget Available.
Arrow
TARGET MARKET
It generaly refers to the market segment which Arrow is targeting it. Arrow targets a particular set of customers that are working class youth and adults.
Arrow is a brand of premium shirts which target the age group ranging from 28 yrs to 40 yrs. It has only formal shirts along with a assortment of urban and sports t-shirts.
So the merchandise of Arrow is basically consist of formal wear with light pastel colours to suit working people needs. It is also having a nice range of party wear with vibrant colour.
PAST SALES RECORD
Assortment planning is always done keeping in mind past sales record that what was the sale in the same period last year.
A year is divided into two basic sales period i.e.
1. Autumn Winter – This period starts from August to January.
2. Spring Summer- This period starts from February to July.
Past sales record also helps in determining budget for a particular period or month for the coming year.
BUDGET
Budget here is referred to amount of money available for merchandise purchase in a particular season or month.
Budget is determined keeping in mind past year sales at the same period. Budget of arrow mainly is kept high during 2 months of autumn winter and one month of spring summer. Also the size ratio kept in a store suggests the budget for that particular product.
PRICE RANGE
SHIRTS: Rs. 1,199 – 5,099TROUSERS: Rs. 1,199 – 3,999T-SHIRTS: Rs. 6,99 – 1,699SUITS: Rs. 5,999 – 29,999BLAZERS: Rs. 3,999 – 6,999ACCESSORIES:TIES: Rs. 999 – 1499SOCKS: Rs. 149 – 189HANKY: Rs. 179 – 279CUFFLINKS: Rs. 999 – 1499CRAVAT: Rs. 699SUSPENDERS: Rs. 999BELT: Rs. 799 – 1299WALLET: Rs. 599 - 999
STYLES
o SHIRTS: 100 options ( all cotton shirts)
35 % half sleeve in summer. 20 % half sleeve in winter. Formal: 60% (30% staple shirts + 70%
fashion shirts). Sports: 25% Urban : 15%
o TROUSERS: 60 options ( polyester/viscose, polyester/wool, cotton)
40% cotton + 60% non cotton trousers 20% pleated + 80% flat front trousers
o Size Quantity Ratio Shirt Trouser
38 28 1
39 30 2
40 32 3
42 34 3
44 36 2
ASSORTMENT TABLECategory Style Unit Retail
priceAutumn/ winter collection
ShirtsFormal-Uni-Color/ Stripes/Check
Urban
1200
800
1,199 – 5,099
1,199 – 5,099
Aug
1100
700
Sep
1400
1000
Oct
1400
1000
Nov
1200
800
Dec
1200
800
Jan
1000
650
Trousers
BLAZERS
Pleated
Flat front
400
300
300
1,199 – 3,999
1,199 – 3,999
3999-6999
300
250
200
450
400
400
450
400
400
400
300
350
400
300
350
300
250
300
NOTE-
1. Unit in assortment table refers to no average of unit which has to be maintained in the store at any point of time during the season.
2. Units in the assortment always has to be maintained in a ratio of sizes in both shirts as well as trousers which is as follows-
Size Quantity Ratio
Shirt Trouser
38 28 1
39 30 2
40 32 3
42 34 3
44 36 2
BIBILIOGRAPHY
STORE MANAGER,
44/45, Brigade Road,
Bangalore.
www.arrowlife.com
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