ask us anything: automation
Post on 15-Apr-2017
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(The Annuitus Group)
(McKinsey & Co.)
(Pepper Global)
SUBSCRIBERS TAKE AN ACTION
THAT ACTION TRIGGERS AN EMAIL
(OR A SERIES OF EMAILS)
THAT EMAIL PROMPTS THEM TO TAKE ANOTHER ACTION
PROSPECTS BECOME CUSTOMERS.
VOLUNTEERS BECOME DONORS.
CUSTOMERS BECOME MORE AND LESS ENGAGED.
Audiences change over time.
Triggers allow you to reach these ever-changing audiencesat the right time.
WHEN A PERSON SIGNS UP
ON A SPECIFIC DATE
WHEN A PERSON CLICKS A LINK
WHEN A DATA FIELD CHANGES
Sign Up or Form Fill Examples
Date-based Email Examples
Birthday emails can lift conversion rates by 60% over non-birthday email messages with the same offer.
(clickz)
Click-based examples
Data change examples
Source: Really Good Emails
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