ashleigh brewer / portfolio
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V O L U M E N O .A R C H I V E N O .
A S H L E I G H B R E W E R
6 0 7 6 6 1 3 7 13
ashleighmbrewer@gmail.com
ashleighmbrewer.com
A C A D E M Y O F A R T U N I V E R S I T Y
S E N I O R P O R T F O L I O
M A R Y S C O T T
A L L R I G H T S R E S E R V E D
No portion of this book
may be used or reproduced
in any manner without
written permission.
C O N T A C T
I N F O R M A T I O N
C O P Y R I G H T 2 0 1 4
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A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
A P P R O V E D F O R V I E W I N G B Y
WINE LABEL
DESIGN /
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E
0
2
6
8
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8
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1
W
I
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E
LA
B
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L
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S
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N
B R E W E R , A S H L E I G H M
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1 1
A R C H I V E N O . V O L U M E N O .
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE CAU S E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A ND I N TE R E ST I N G C ON C EP TS . I UN DE R ST AN D A ND AM R EA DY F O R TH E CH A L L EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 1 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
W I N E L A B E L
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
T H O M A S M C N U L T YI N S T R U C T O R C O M P L E T E D
D U R A T I O N 1 1 W E E K SP A C K A G E D E S I G N 2C L A S S
H A N D E M B O S S E D , W O R K E D W I T H
T R I N C H E R O F A M I L Y E S T A T E S
N O T E S
BRA
N
D
CO
LLATERA
L
B R A N D A T T R I B U T E S M I L L E N N I A L U P S C A L E S O P H I S T I C A T E D Q U A L I T Y
B R E W E R , A S H L E I G H M
The task at hand was to create a new Zinfandel label for Trinchero Family Estates
that would appeal to the Millennial market. A list of names was provided and the rest
was up to my creativity. I chose the name Evoke and created a concept from there.
The flavor of Zinfandel is very dependent on its surrounding environment. Everything
from the amount of sun it receives to the oak barrel it ages in evokes the flavor
in this wine. The letterforms represent this in that the E represents strength, the V
stands for earth, the O stands for sun, the K stands for thunder, and the E stands for
protection. The labels production effects follow suit with the concept of evoking
a flavor. The label was hand embossed, giving it a subtle yet strong voice. This is a
label that consumers would be drawn to and want to hold and touch, which ultimately
increases their will to buy it. Therefore, the label is doing its job to sell the wine.
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V O L U M E N O .A R C H I V E N O .
1 4P G . B R E W E R , A S H L E I G H M
STRENGTH
EARTH
SUN
THUNDER
PROTECTION
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I N S T R U C T O R C L A S S
1 5
T H O M A S M C N U L T Y P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
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V O L U M E N O .A R C H I V E N O .
1 6P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
1 7
T H O M A S M C N U L T Y P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
C ABE RN E T S AU V IG N O N
EVOK E
EVOKE
CABERNET SAUVIGN ON2009 14% AL C./V OL
EVOKE
2006
14%ALC./V OL
EVOKE
CABERNETSAUVIGNO N
CABERN ETSAUVIGNO N
EVOKE 14% ALC./V OL1999
2006
1 4 %A LC. / V OL
EVOKE
CABERNETSAUVIGNON
CABERNETSAUVIGNON
EVOKE 14% ALC./VOL1999 EVOKE
2009
C
ABERNET SAUVIGN ON
14% ALC./VOL
CABERNET SAU V IGN O N
200914% ALC./VOL
EVOKE
E VO KE
2009 14% ALC./VOLCABERNET SAU V IGN O N
EVOK E
CABERNETSAUV IGNO N
14%ALC./VOL 200 6
2009 14% ALC./VOL
E VO KE
CABERNET SAU V IGN ON
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1 8P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
1 9
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
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V O L U M E N O .A R C H I V E N O .
2 0P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
2 1
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A P P R O V E D F O R V I E W I N G B Y
SOCIAL MEDIA
DESIGN /
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
0
2
6
8
5
3
8
2
1
.
2
S
O
C
I
A
L
M
E
D
I
A
D
E
S
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G
N
B R E W E R , A S H L E I G H M
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V O L U M E N O .A R C H I V E N O .
2 2P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
2 3
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A R C H I V E N O . V O L U M E N O .B R E W E R , A S H L E I G H M
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE CAU S E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A ND I N TE R E ST I N G C ON C EP TS . I UN DE R ST AN D A ND AM R EA DY F O R TH E CH A L L EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 2 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
B R A N D B O O K / F O L D E R
S O C I A L M E D I A W E B S I T E
A P P
B R A N D T A K E A W A Y S
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
M A T T H E W W A K E M A NI N S T R U C T O R C O M P L E T E D
D U R A T I O N 1 5 W E E K SG R A P H I C D E S I G N 2C L A S S
BRA
N
D
COLLATERA
LT E E P E E I S R E P R E S E N T A T I O N A L
O F A T R A V E L I N G H O M E
N O T E S
TM
B R A N D A T T R I B U T E S N A T I V E C O L O R F U L F R E S H U R B A N
Unpaved is the newest and most useful social media for the modern traveler.It is a
social media that allows tourists visiting various citiesor the locals who want to to
be aware of the best spotsto go where the locals go. Unpaved is targeted to the 18-28
year old market that wish to go where youve never heard of. The idea is to avoid
touristy places like Times Square or Fishermans Wharf and go places like that hole
in the wall restaurant tucked away on the side street that has the best, cheapest Thai
food. The logo design consists of a teepee and filled in letterforms. These letterforms
represent fulfillment in your travels.The teepee represents a traveling home so when
traveling,
you can feel as if you are living in a city that is your own.
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V O L U M E N O .A R C H I V E N O .
2 4P G . B R E W E R , A S H L E I G H M
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V O L U M E N O .A R C H I V E N O .
2 6P G . B R E W E R , A S H L E I G H M
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M2 8P G .
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I N S T R U C T O R C L A S S
M A T T H E W W A K E M A N G R A P H I C D E S I G N 2
S O C I A L M E D I A D E S I G N 2 9
TM
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M3 0P G .
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I N S T R U C T O R C L A S S
M A T T H E W W A K E M A N G R A P H I C D E S I G N 2
S O C I A L M E D I A D E S I G N 3 1
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M3 2P G .
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I N S T R U C T O R C L A S S
M A T T H E W W A K E M A N G R A P H I C D E S I G N 2
S O C I A L M E D I A D E S I G N 3 3
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TM
DISCOVER YOUR CITY
P A S S W O R D
L O G I N I D
NOT A MEMBER? S IGN UP H E R E
ABOUT+
TERMS+
LANGUAGE+
HELP+
V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M3 4P G .
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SAN FRANCISCO
CALIFORNIA
S E A R CH
FRESHNEW BOUTIQUE : HAYES VALLEY
Reliquary, a womens cloth-
ing botique just opened in
Hayes Valley. Expect to findvintage items such as a
beaded top and distressed
je an s hang in g al on gs id e
apparel from L.A.'s HazelBrown, feminine pieces by
Beautiful People, beautiful
handwoven Epice scarves
and Raleigh denim.
MUHAMMADSHAKIR
SF
NEW YORK
NEW YORKNY
LOS ANGELES
CALIFORNIALA
SAN FRANCISCO
CALIFORNIASF
WHOS DOIN G WHAT
KELSEYPERSICHILLI
SHANEBREWER
is at Kennedy's Irish Pub &Curry House with Kye Lee
and Tina Smith
NIKOLEis at Straw with AshleighBrewer, Cortney Clift, and
uploaded 43 pictures of
Hollywood Boulevard with
Haley Goodwin
ju st se nt Zach Le vi ne an d
Alise Shi a recomendation
for Toms Restaurant
MY CITIES
MY QUEUE
FAVORITES
LISTS
ACCOUNT
+
+
+
+
+
TM
RECOMMENDATIONS
NOTIF ICAT IONS
INTERACTIONS
FRIEND REQUESTS
3
ASHLEIGH
BREWER
I N S T R U C T O R C L A S S
M A T T H E W W A K E M A N G R A P H I C D E S I G N 2
S O C I A L M E D I A D E S I G N 3 5
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V O L U M E N O .A R C H I V E N O .
3 6P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
3 7
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A P P R O V E D F O R V I E W I N G B Y
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
DELICATESSEN
BRANDING /
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
0
2
6
8
5
3
8
2
1
.
3
D
E
L
I
C
A
T
ES
S
E
N
B
R
A
N
D
I
N
G
B R E W E R , A S H L E I G H M
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V O L U M E N O .A R C H I V E N O .
3 8P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
3 9
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A R C H I V E N O . V O L U M E N O .
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE CAU S E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A ND I N TE R E ST I N G C ON C EP TS . I UN DE R ST AN D A ND AM R EA DY F O R TH E CH A L L EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 3 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
M E A T / S A N D W I C H W R A P
A S S O R T E D G R O C E R Y / D E L I I T E M S
S A N D W I C H M E N U
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
C H R I S T I N E G E O R G EI N S T R U C T O R C O M P L E T E D
D U R A T I O N 8 W E E K SP A C K A G E D E S I G N 2C L A S S
BRA
N
D
CO
LLATER
A
L
NEW
YO R
K S AN FR A N CISCO CHICA
GO
we meat againG R O C E R Y + D E L I C A T E S S E N
est.
1 9 4 1
B R A N D A T T R I B U T E S M O D E R N I N E X P E N S I V E I N V I T I N G T R U S T W O R T H Y
B R E W E R , A S H L E I G H M
We Meat Again is a delicatessen located in San Francisco and Chicago.The owners of
this delicatessen also own a delicatessen in New York City but decided to expand to
Chicago and San Francisco under the name We Meat Again. One design restriction was
that they needed to keep their prices at a minimum to keep their current customers
satisfied without sacrificing design quality that would draw new consumers to the
deli. The concept is based upon old signage with a modern twist, which comes from
the idea that the modern We Meat Again delicatessen originated from another delica-
tessen that has been around for many years. The packaging of We Meat Again uses inex-
pensive kraft paper and simple paper labels for all of their merchandise and meats
to meet the low price expectation of the deli.
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V O L U M E N O .A R C H I V E N O .
4 0P G . B R E W E R , A S H L E I G H M
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M4 2P G .
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
D E L I C A T E S S E N B R A N D I N G 4 3
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M4 4P G .
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NEW
YO R
K SA N FR A N CISCO
CHIC
AG
O
we meat againG R O C E R Y + D E L I C A T E S S E N
est.
1 9 4 1
we meat againG R O C E R Y + D E L I C A T E S S E N
we meat againG R O C E R Y + D E L I C A T E S S E N
I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
D E L I C A T E S S E N B R A N D I N G 4 5
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M4 6P G .
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
4 7
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M4 8P G .
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
D E L I C A T E S S E N B R A N D I N G 4 9
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
D E L I C A T E S S E N B R A N D I N G 5 1
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V O L U M E N O .A R C H I V E N O .
5 2P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
5 3
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A P P R O V E D F O R V I E W I N G B Y
RIDE-SHARE
BRANDING /
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
0
2
6
8
5
3
8
2
1
.
4
R
I
D
E
-
S
HA
R
E
B
R
A
N
D
I
N
G
B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
5 5
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A R C H I V E N O . V O L U M E N O .
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE CAU S E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A ND I N TE R E ST I N G C ON C EP TS . I UN DE R ST AN D A ND AM R EA DY F O R TH E CH A L L EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 4 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
S T A T I O N E R Y
B R A N D G U I D E L I N E S
A P P
B R A N D T A K E A W A Y S
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
T H O M A S M C N U L T YI N S T R U C T O R C O M P L E T E D
D U R A T I O N 1 0 W E E K SI D E N T I T Y D E S I G N 2C L A S S
BRA
N
D
CO
LLAT
ERA
L
ON DEMAND RIDE SHARING
SF CA
D R O P P E D C U R R E N T B R A N D I N G ,
B R O U G H T I N B R A N D E Q U I T Y
N O T E S
B R A N D A T T R I B U T E S F U N C O N T E M P O R A R Y F U N K Y C O M M U N I T Y
B R E W E R , A S H L E I G H M
Lyft is an app-only ride share service that began in San Francisco, CA. The taxis are reg-
ular peoples cars that can be identified as a Lyft car by a large, fuzzy pink mustache.
When Lyft first began, people were always wondering what the pink mustaches were. The
current branding gives no suggestion to the mustache which is their main brand equity.
This paved way for incorporation of the mustache into the logo. This would leave no
hazy middle ground between the branding and the actual mustached cars. Lyft has defined
themselves as a fun, easy-going company. When you enter the vehicle, for example, it is typ-
ical practice to give your driver a fist bump. Since the environment of the company is
this way, the branding followed suit. The white and black keeps the branding fresh and
modern while the pink adds a punch of fun and alludes to the well known mustache coloring.
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V O L U M E N O .A R C H I V E N O .
5 6P G . B R E W E R , A S H L E I G H M
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5 7W I N E L A B E L D E S I G N
I N S T R U C T O R C L A S S
T H O M A S M C N U L T Y P A C K A G I N G D E S I G N 3
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M5 8P G .
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I N S T R U C T O R C L A S S
T H O M A S MC N U L T Y I D E N T I T Y D E S I G N 2
R I D E - S H A R E B R A N D I N G 5 9
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M6 0P G .
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I N S T R U C T O R C L A S S
T H O M A S MC N U L T Y I D E N T I T Y D E S I G N 2
R I D E - S H A R E B R A N D I N G 6 1
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Lyft
USERNAME
PASSWORD
LOG INCLEAR
ON DEMAND RIDE SHARING
SF CA
LOG IN WITH FACEBOOK
ASHLEIGH
BREWERSIGN OUT
ENTER ADDRESS
REQUEST A PICKUP
TIM
JESSICA
NEAREST DRIVER IS 3 MINUTES AWAY
V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M6 2P G .
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ASHLEIGH
BREWER
SIGN OUT
2 MINUTES
NICK
JESSICA
YOU WILL BE PICKED UP IN
DRIVER PAYMENT ACCOUNT
ASHLEIGH
BREWERSIGN OUT
2 MINUTES
NICK
YOU WILL BE PICKED UP IN
DRIVER PAYMENT ACCOUNT
NICHOLAS BURKERATING
MAP
ASHLEIGH
BREWER
SIGN OUT
1 MINU
YOU WILL BE PIC
DRIVER PAYMEN
TOYOTA PRIUS
MAP
I N S T R U C T O R C L A S S
T H O M A S MC N U L T Y I D E N T I T Y D E S I G N 2
R I D E - S H A R E B R A N D I N G 6 3
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M6 4P G .
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V O L U M E N O .A R C H I V E N O .
6 6P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
6 7
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
A P P R O V E D F O R V I E W I N G B Y
BRIE CHEESE
BRANDING /
B R E W E R , A S H L E I G H M
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
0
2
6
8
5
3
8
2
1
.
5
B
R
I
E
C
H
E
E
S
E
B
R
A
N
D
I
N
G
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V O L U M E N O .A R C H I V E N O .
6 8P G . B R E W E R , A S H L E I G H M
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I N S T R U C T O R C L A S S
6 9
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
W I N E L A B E L D E S I G N
B R A N D A T T R I B U T E S S P A N I S H I N V I T I N G W A R M A R T I S A N A L
A R C H I V E N O . V O L U M E N O .
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE CAU S E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A ND I N TE R E ST I N G C ON C EP TS . I UN DE R ST AN D A ND AM R EA DY F O R TH E CH A L L EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 5 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
L A R G E B R I E C H E E S E R O U N D
B R I E C H E E S E W E D G E S
M I N I B R I E C H E E S E R O U N D S
BRA
N
D
CO
LLATERA
L
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
C H R I S T I N E G E O R G EI N S T R U C T O R C O M P L E T E D
D U R A T I O N 7 W E E K SP A C K A G E D E S I G N 2C L A S S
B R E W E R , A S H L E I G H M
Reny Picot is a brand of brie cheese that originally began in Asturias, Spain. This
brand hit home for me since I have traveled to this location. With the brands roots
in Spain and my knowledge of this area of the country, it seemed only right to base
my packaging redesign around everything Spanish. Spain is very welcoming and warm
mixed with old and new architecture. The colors and patterns in the package design
are directly influenced from the tiling and feeling of Spain itself. The mixture of
typefaces allude to the mixture of architectural styles of Northern Spain.
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V O L U M E N O .A R C H I V E N O .
7 0P G . B R E W E R , A S H L E I G H M
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M7 2P G .
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
B R I E C H E E S E B R A N D I N G 7 3
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M7 4P G .
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RENYPICOTA S T U R I A N D A I R Y
F R O M T H E
A N L E O
V A L L E Y
I N T H E
N O R T H O F
S P A I N
E S T A B L I S H E D
B Y
FRANCISCO R O DR G U E
Z
I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
B R I E C H E E S E B R A N D I N G 7 5
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M7 6P G .
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
B R I E C H E E S E B R A N D I N G 7 7
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M8 0P G .
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I N S T R U C T O R C L A S S
C H R I S T I N E G EO R G E P A C K A G I N G D E S I G N 2
B R I E C H E E S E B R A N D I N G 8 1
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V O L U M E N O .A R C H I V E N O .
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I N S T R U C T O R C L A S S
B R E W E R , A S H L E I G H P A C K A G I N G D E S I G N 3
A P P R O V E D F O R V I E W I N G B Y
MUSIC FESTIVAL
DESIGN /
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
0
2
6
8
5
3
8
2
1
.
6
M
U
S
I
C
F
ES
T
I
V
A
L
D
E
S
I
G
N
B R E W E R , A S H L E I G H M
A P P R O V E D F O R V I E W I N G B Y
MUSIC FESTIVAL
DESIGN /
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
0
2
6
8
5
3
8
2
1
.
6
M
U
S
I
C
F
ES
T
I
V
A
L
D
E
S
I
G
N
B R E W E R , A S H L E I G H M
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A R C H I V E N O . V O L U M E N O .
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE CAU S E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A ND I N TE R E ST I N G C ON C EP TS . I UN DE R ST AN D A ND AM R EA DY F O R TH E CH A L L EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 6 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
P O S T E R
T I C K E T S
A P P
W E B S I T E
BRA
N
D
CO
LLATERA
L
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
T R O Y A L D E R SI N S T R U C T O R C O M P L E T E D
D U R A T I O N 5 W E E K SP R I N T D E S I G N 1C L A S S
B R A N D A T T R I B U T E S M O D E R N F U N I N D I E F O L K A T T E N T I O N G E T T I N G
B R E W E R , A S H L E I G H M
Folk Yeah Music Festival is an indie folk festival located in Golden Gate Park in
San Francisco, California. The festival is targeted toward the young Folk listener
that is constantly on the hunt for the next outdoor musical festival. The concept
behind the design is based upon embroidery which reflects the country, slow paced
aspect of folk music. The embroidered text and graphics are completely custom. The
black and pink color scheme sets the design apart from other designs in the folk
category. The others tend to be more earthy and reserved, which this festival is not.
A R C H I V E N O . V O L U M E N O .
I HAVE RE AD AN D UN DE RS T OOD T HE T E RMS OF HAVIN G T O L IVE MY L IFE AS A G RAP HIC DE S IG N E R BE C AUS E OF T HE
K N O W L E D G E I H A V E C O N S U M E D . I U N D E R S T A N D T H A T I W I L L H A V E T O S O L V E P R O B L E M S U S I N G B E A U T I F U L D E S I G N
A N D I NT ER ES TI N G C O NC EP TS . I U ND ER ST A ND AN D A M RE A DY F OR TH E C HA LL EN GE .
S I G N A T U R E P R I N T
A R C H I V E N O _ 0 2 6 8 5 3 8 2 V O L U M E N O _ 1 . 6 D E S I G N A R C H I V E S _ 0 0 2 0 1 4
L O G O
P O S T E R
T I C K E T S
A P P
W E B S I T E
BRA
N
D
CO
LLATERA
L
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
T R O Y A L D E R SI N S T R U C T O R C O M P L E T E D
D U R A T I O N 5 W E E K SP R I N T D E S I G N 1C L A S S
B R A N D A T T R I B U T E S M O D E R N F U N I N D I E F O L K A T T E N T I O N G E T T I N G
B R E W E R , A S H L E I G H M
Folk Yeah Music Festival is an indie folk festival located in Golden Gate Park in
San Francisco, California. The festival is targeted toward the young Folk listener
that is constantly on the hunt for the next outdoor musical festival. The concept
behind the design is based upon embroidery which reflects the country, slow paced
aspect of folk music. The embroidered text and graphics are completely custom. The
black and pink color scheme sets the design apart from other designs in the folk
category. The others tend to be more earthy and reserved, which this festival is not.
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F E S T I V A L I N F O M A P
I N S T R U C T O R C L A S S
T R O Y A L D E R S P R I N T D E S I G N 1
8 9
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M9 0P G .
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I N S T R U C T O R C L A S S
T R O Y A L D E R S P R I N T D E S I G N 1
M U S I C F E S T I V A L D E S I G N 9 1
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M9 2P G .
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G O L D E N G A T E P A R K | S A N F R A N C I S C O , C A L I F O R N I A
O F M O N S T E R S A N D M E N I R O N & W I N E R A Y L A M O N T A G N E
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A P P R O V E D F O R V I E W I N G B Y
HIGH THINKING
AREA /
B R E W E R , A S H L E I G H M
A R C H I V E N O .
N O W E N T E R I N G A
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S
This section of my archive is dedicated to an
intensive packaging project I worked on while at
the Academy of Art University. This project was
a semester long group project with the sole objec-
tive being to completely re-think and re-brand
the grocery store, Trader Joes. We had to think
above and beyond what we were used to, go to many
stores and research what worked and what didnt,
and create a new packaging system for Trader
Joes. Although this was a four person project,
I was extremely heavy handed in everything from
the concepts, logo designs, and packaging design.
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 0 0P G .
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 0 1
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 0 4P G .
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 0 5
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 1 0P G .
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 1 1
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 1 6P G .
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 1 7
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 1 9
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 2 1
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I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 2 3
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V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 2 4P G .
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1 2 9
I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 2 9
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1 3 0
V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 3 0P G .
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1 3 1
I N S T R U C T O R C L A S S
M I C H A E L O S B O R N E P A C K A G I N G D E S I G N 4
H I G H T H I N K I N G A R E A 1 3 1
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V O L U M E N O .A R C H I V E N O .
1 3 2P G . B R E W E R , A S H L E I G H M
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A P P R O V E D F O R V I E W I N G B Y
LOGO
DESIGN /
B R E W E R , A S H L E I G H M
A R C H I V E N O .
A D E S I G N A R C H I V E O F
V O L U M E N O .
C R E A T O R
P A C K A G E D E S I G N
I D E N T I T Y D E S I G N
P R I N T D E S I G N
W E B D E S I G N
D A T E S T O
This section of my archive is dedicated to the many
identities I have created over the years. When you
turn the page, youll see the logos I created that
are different business logos that are currently in
use in the real world. The following pages contain
logos that I have created while in school.
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I
V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 3 4P G .
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I
I N S T R U C T O R A P P L I C A T I O N U S A G E
A S S O R T E D C U R R E N T B U S I N E S S I D E N T I T Y
1 3 5L O G O D E S I G N
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RENYPICOTA S T U R I A N D A I R Y
F R O M T H E
AN LE O
VAL LE Y
I N T H E
N O R T H O F
S P A I N
E S T A B L I S H E D
BY
FRANCISCO R O D R G U EZ
V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 3 6P G .
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CROSS ROADSTRADING CO
.
E ST. 199 1
RENYPICOTA S T U R I A N D A I R Y
F R O M T H E
AN LE O
VA LL EY
I N T H E
N O R T H O F
S P A I N
E S T A B L I S H E D
BY
FRANCISCO R O D R G U EZ
I N S T R U C T O R A P P L I C A T I O N U S A G E
A S S O R T E D S C H O O L P R O J E C T I D E N T I T I E S
1 3 7L O G O D E S I G N
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N
EWY
ORK SA N FR A N CISCO CHIC
AG
O
we meat againG R O C E R Y + D E L I C A T E S S E N
est.
1 9 4 1
ON DEMAND RIDE SHARING
SF CA
V O L U M E N O .A R C H I V E N O .
B R E W E R , A S H L E I G H M1 3 8P G .
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N
EWY
ORK SA N FR A N CISCO CHIC
AG
O
we meat againG R O C E R Y + D E L I C A T E S S E N
est.
1 9 4 1
ON DEMAND RIDE SHARING
SF CA
I N S T R U C T O R A P P L I C A T I O N U S A G E
A S S O R T E D S C H O O L P R O J E C T I D E N T I T I E S
1 3 9L O G O D E S I G N
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V O L U M E N O .A R C H I V E N O .
1 4 0
K E T T L E R
A V E N I R
8 0 L B F I N C H F I N E T E X T
T H E K E Y P R I N T I N G A N D B I N D I N G
N I K O N D 6 0
G R A P H I C I M A G E R Y
A D O B E C R E A T I V E S U I T E 6 . 0
A S H L E I G H B R E W E R
T Y P E F A C E S
P A P E R S T O C K
B I N D I N G
C A M E R A
P R I N T E R
S O F T W A R E
P H O T O G R A P H Y
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1 4 2
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V O L U M E N O .A R C H I V E N O .
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