THE AAFES EXCHANGE INTERNSHIP

ASHLEIGH BLAKESProduct Development Intern

MAY 6, 2015

SPRING 2015

ASHLEIGH BLAKES MAJOR (S):MERCHANDISING & DIGITAL RETAIL MINOR: MARKETING RETAILING CERTIFICATE SCHOOL: UNIVERSITY OF NORTH TEXAS

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ABOUT MESPRING INTERNSHIP

MY PROJECTS ECOMMERCE EXPERIENCE: PROM

CAMPAIGN MERCHANDISING EXPERIENCE: TREND

ANALYSIS WHAT I HAVE LEARNED

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OVERVIEWSPRING INTERNSHIP

1 2 3

ECOMMERCE EXPERIENCEPROM 2015

EVALUATE Understand the objective

RESEARCH Research

PROCESS PROCEDURES Create a template and mock up

ORGANIZE Compile the finished product

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BRAINSTORMECOMMERCE EXPERIENCE

THE PROCESS

PROM RESEARCH

EVALUATE

ECOMMERCE EXPERIENCE

OBJECTIVE EXCHANGE prom

shop online UNDERSTOOD

COMPETITORS

PROM COMPETITION

COMPETITORS PROM CONCEPTS

RESEARCH

ECOMMERCE EXPERIENCE

LOOKBOOK TEMPLATES

PROCEDURES

CREATED A LOOKBOOK TEMPLATES

REVIEWED WITH GLORIA & KELLI

ECOMMERCE EXPERIENCE

LOOKBOOK RESULTSECOMMERCE EXPERIENCE

ORGANIZE

before after

PROM SHOP LANDINGECOMMERCE EXPERIENCE

BEFOREAFTER “The Selfie”

LIFESTYLE IMAGE WITH ADDED BALLOON BACKGROUND

SLIDESHOW PLUGIN

LEFT SIDE GRAPHIC NAVIGATION

GRAPHICSUB CATEGORIES ARE LINKED (CALL TO ACTIONS)

SUGGESTED AAFES VISION FOR PROM LANDING PAGE

BANNERSECOMMERCE EXPERIENCE

CALL TO ACTION BANNER LINKED ON OTHER PAGES THROUGHOUT THE SITE

LINKED BANNERS

EXCHANGE HOME PAGEECOMMERCE EXPERIENCE

PROM SHOP LANDING PAGEECOMMERCE EXPERIENCE

SOCIAL MEDIA IMAGESECOMMERCE EXPERIENCE

BESTSELLERSECOMMERCE EXPERIENCE

ESTIMATED BESTSELLERS SALES RESULTS

MERCHANDISING EXPERIENCE:

TREND ANALYSIS

TREND REPORT/RESEARCH

EVALUATE INDUSTRY FORECAST SITES

MERCHANDISING EXPERIENCE

SPRING 2015 TRENDS & BRANDS MERCHANDISING EXPERIENCE

80’S TREND

RESEARCH

COLOR OF THE YEAR

HANDBAGS

TREND ANALYSIS

CREATED TEMPLATE : Industry forecasts &

trendsAAFES products

MERCHANDISING EXPERIENCE

PROCEDURES

SPRING 2015 TRENDS & BRANDS MERCHANDISING EXPERIENCE

COLOR OF THE YEAR: MARSALA

HOUNDSTOOTH

BACKPACK

BOWLING

CLUTCH

BUCKET

80’S CHAINS

80’S CHAINS

ORGANIZE

WHAT I LEARNED

ECOMMERCE EXPERIENCEWHAT I LEARNED

PROM SHOP

PROCESS OF ECOMMERCE MERCHANDISING

EXTERNAL FACTORS

MERCHANDISE EXPERIENCEWHAT I LEARNED

TREND ANALYSIS

BRANDS TARGET CUSTOMER IN LADIESWEAR EXCHANGE MERCHANDISING

STANDARDS

TOUR OF NAS JRB

THE EXCHANGE RETAIL OPERATIONS IN STORE MERCHANDISING

WHAT I LEARNED

SOFTLINES

TOUR OF NAS JRB

BX EXPRESS SHOP MILITARY CLOTHING

STORE THE EXCHANGE

WHAT I LEARNED

TOUR

LIGHTS PROM PHOTOSHOOT 2015

BEHIND THE SCENES

CAMERAACTION

Thank You!

Questions?