artificial intelligence impact on business and marketing · artificial intelligence impact on...

Artificial IntelligenceImpact on Business and Marketing

Frank TrevinoCMO Exodus Space Corp

Partner | AI Strategy Tinman Kinetics

OUR AI JOURNEY

MY JOURNEY

FRANK TREVINO

PARTNER | AI STRATEGY

Technology with Heart

CHIEF MARKETING OFFICER

Transforming Access to Space

FRANK TREVINOSeoul, South Korea

Global Business Unit

OUR AI JOURNEY

MY JOURNEY

AI BASICS

AI contributed a whopping $2 trillion USD

to global GDP last year. By 2030, it could

be as much as $15.7 trillion USD.

FEBRUARY 25, 2019

ARTIFICIAL INTELLIGENCE

MACHINE LEARNING

DEEP LEARNING

AUGMENTED REALITY (AR)

SEMANTIC AI

COMPUTER VISION

COMPUTER SCIENCE

VIRTUALREALITY (VR)

Facial RecognitionAge AnalysisGender AnalysisEmotional AnalysisObject DetectionObject Masking

DEMO BASICS

Data ClassificationMarketing Segmentation

Predictive Emotional Analysis

USE CASES

DATA

DATA INTO DIGITAL ASSET

OUR AI JOURNEY

MY JOURNEY

AI BASICS

AI FRAMEWORK

DIGITAL TRANSFORMATION

DIGITAL TRANSFORMATION FRAMEWORK

Getting Started - Leading into the AI Era

AI G

row

th

Timeline

TEAM STRATEGY PROJECTS TRAINING

Iterate

Build your

Internal

Team

AI Expert

Identify your

Champion

Set

MetricsProject

Leaders

Executives and

Senior Business

Leaders

Identify

Right

Data

Company WidePeople, Process,

Product, Technology

Pilot

ProgramsEngagement

Define Problem(s)

internal & external

Company

wide

education

COMMUNICATE

Set

Value

Prop

Validate against

Business Strategy

Start Simple

& Specific

Cultural Mindset

Company wide

Adoption

Reduce

Uncertainty

Promote Integrated

Innovation

Digital

Mentality

DA

TA TO

DIG

ITAL A

SSET

Understand

Resources

Follow ThroughIdentify Existing

Infrastructure

CONFIDENTIAL © 2019 Tinman Kinetics

CHALLENGES

SHINY OBJECT SYNDROME

PROGRESSIVE CHANGE

PROGRESSIVE CHANGE

INSTANT GRATIFICAITON

MARKETERS

MANAGEMENT TECHNOLOGY

ADAPTING TO CHANGE

& INNOVATION

TOO PROGRESSIVEWANT STABILITY

“LESS CHANGE” “MORE CHANGE”

OUR AI JOURNEY

MY JOURNEY

AI BASICS

AI FRAMEWORK

AI TODAY

VIRTUAL REALITY

AUGMENTED REALITY

MIXED REALITY

AI Commercialization is stillin its early stages

ARTIFICIAL INTELLIGENCE

Customer Experience

AutonomousNetwork

ProcessAutomation

DiscoveryIncreasedRevenue

New BizOpportunities

Privacy

DigitalCustomer Ops

Platform MediaInsights Marketing Ops 5G Policy

Conversational Chatbot

AI Agent Assist

IVR-Voice-over Internet Recognition

Customer Journey

Predictive Intelligent Care

Cognitive Platform Networks

Platform Management

Automated Ticket Alarm Handling

Predictive Maintenance

Self-OptimizingSelf-Healing

Cognitive Procurement

Supply Chain

Robotic Process Automation

PeopleProcess

Cognitive Content Enrichment

Cognitive Content Recommendations

Immersive Content

Cognitive Audience Personas

Cognitive Channel Experience

Marketing (Social Sentiment analysis)

AI Advertising

Cognitive Offering Chatbot

AR/VR

IoTWearables

Connected Car

Public Safety

Industrial 4.0

Content Analysis

Facial/Bio/Voice Recognition

Anomaly Analysis

Corporate Responsibility

Predictive Intelligence

Procurement/Robotic Process

Personalization Real-Time Agility Connections Pivoting GovernanceValidation

ProductTechnology

Personalization

Predictive Analysis

CONFIDENTIAL © 2019 Tinman Kinetics

MARKETING

IMMERSIONPREDICTIVEKNOWLEDGE

CHATBOTS

PERSONALIZATION ANALYSISCONTENT

VOICE ANALYSIS

CONTENTNATURAL LANGUGE GENERATION

OUR AI JOURNEY

MY JOURNEY

AI BASICS

AI FRAMEWORK

AI TODAY

AI TOMORROW

ROCKET FUEL FOR ARTIFICIAL INTELLIGENCE

5GIMMERSIVE EXPERIENCE

ENGAGEMENT

ROCKET FUEL FOR ARTIFICIAL INTELLIGENCE

5G

GAMIFICATION

MEDIA INTERACTION

TRAINING

B2B AI ASSISTANTS

ROBOTICS

ROBOTICS

NEW SPACE

Convolutional Neural Network

DEMO

Convolutional Neural Networks

Convolutional Neural Networks

AI RENDERED VIDEO

DATA INTO DIGITAL ASSETS

TIE-BACK INTO THE BUSINESS STRATEGY

IMMERSIVE EXPERIENCE

TAKEAWAYS

Frank TrevinoCMO Exodus Space CorpPartner | AI Strategy Tinman Kinetics

frank.trevino@tinmankinetics.comfrank.trevino@exodus-space.com