art & science of being online

1. Why Social Media?

2. The Science

3. The Art

4. What do you do now?

1. Why Social Media?

“Wait a minute, we could make money off this!!!”

In a complicated World humans usually try to

simplify

Newspapers, radio, magazines & TV are all

supported by

advertising

Web 1.0 failed because

it was based on the

traditional advertising model

We are now living in Web 2.0 – the

“Permission Economy”

In the last quarter of 2009 Canadians spent more time

on the internet than

watching television

“We are now living through the largest

increase in expressive capabilities

in human history.”-Clay Shirky

Social Media platforms are

not

just for advertising

How will you your customers

communicate in the next two years?

People spend more time time on

than any other website

6 hours per month on average

http://thenextweb.com/apps/files/2010/03/google_logo.jpg

accounts for over 70% of search traffic

2. The Science

Find your audienceMake a planSet goals

Do:Listen to find your audience

Find out about your industrySet up Google Alerts

Set up an RSS Reader at NetVibes.com

Have a plan

You need a plan

Or else…

Set goals and start

measuring

Let data drive your

decision making

Google Analytics is

FREEBut you must invest time and

money to use the tool

effectively

You mustDetermine the path to profitability

Remember:

Find the audiencePick a plan

Set goals to measure

3. The Art

Tell me your

story

Do:Be consistent

Don’t:Assume you can be on as

many platforms as possible

4. What to do now?

Build Trust

Be Human

Measure Everything

Ship

Jeff@FraserStrategy.ca@JephMaystruck

JephMaystruck.comFraserStrategy.com