are you ready to star on youtube?

Are You Ready to Star on YouTube?

Web 2.0 and Social Media in government

Twitter hashtag #gov20

Scott FergusonStore Operations Manager, 6Sigma ServicesTargetEmail: scott.ferguson@target.com Kirk KellerTechnology Services Supervisor, Department of ConservationState of MissouriEmail: kirk.keller@mdc.mo.govBlog: common-nature.comTwitter: kirkeller

What are social networks?

Twitter hashtag #gov20

•“An association of people drawn together by family, work or hobby.”

•- PC Magazine

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What are the tools?

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Conversation Prismhttp://conversationprism.com

What do we focus on?

Blogs

YouTube•20+ channels

•500+ videos

YouTube•1 popular video: 230,000+ views

YouTube

Facebook

mdc.mo.gov

Redesign will leverage

• Twitter

• Flickr

• YouTube

• Blogs

• Google maps

Why shouldn’t we use social media?

Twitter hashtag #gov20

$$$

Cost?

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$$$

They’re free!

Twitter hashtag #gov20

Twitter hashtag #gov20

Unrestricted Web surfing

•Compromises security

•Drains worker productivity

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•“[Social media sites] do not pose any greater risk than most chat rooms or other online communities.”

•- United States Air Force

Twitter hashtag #mo_gov

•“All airmen are encouraged to use new and social media...”

•"Airmen bloggers are quickly becoming airmen journalists…"

•"If the Air Force does not tell its own story, someone else will."

Twitter hashtag #mo_gov

Offset Negative PR "Are you ready to be a YouTube

Star?" "Are you already a YouTube Star?"

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Best Buy

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ihatebestbuy.com

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Twitter hashtag #gov20

Email: kirk.keller@mdc.mo.gov

•“Social networking helps three Canadian companies boost productivity.”

•- IT Business.ca

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Final reason...

•...we don’t have the resources.

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Leverage existing staff•Newsletters

•Email responses

•Workshops

•Air Force – "The Air Force needs to turn all of its Airmen … into communicators."

Established that you should use social

media

How should you use it?

Twitter hashtag #gov20

Marketing Strategy•If communication is the root cause

of why you are not successful in carrying out your mission, then social networking is particularly a great outlet

•First, it is important that you understand what you are solving for and who is your target market

Finding Root Cause•Case Study: Increasing productivity

for cashiers at Target

•“Training” was solution – no success

•Real Root Cause: Team not held accountable and managers unsure of how/when to coach team members

•Addressing root cause drove overall 12% increase in productivity

Root Cause in Government

• Juvenile Justice Advisory Committee (JJAC) Grant Funding

• Communication seemed to be the answer, “If people just knew…, then…”

• Actual root cause: No accountability

• Mandated our grant applicants to give us estimates:

• How many kids they would be serving

• How they would serve the kids

• How they measure success

• Follow-up:

• Grant recipients gave us annual update

• Site visits

Washington Monument

• How can we stop the Washington Monument from disintegrating? 

• Ask why 5 times!

• Why is it disintegrating?  Cleaning it 5 times a day with harsh cleaning material

• Why are you cleaning it with harsh material? Pigeon droppings

• Why are there pigeons?  Attracted to spiders

• Why are there spiders? Attracted to gnats

• Why are there gnats?  Attracted to the specific kind of light

• Solution: Change the Lights

Social Networks Increasing Influence

Twitter/Facebook = +100 M People…and Growing

Getting Started

•Define with whom you wish to communicate

•Define what you wish to communicate

•Define what medium you’ll use to communicate each message

Example: Dept. of Transportation

• Who: people interested in learning about road construction, snow emergencies, and the new bridge

• What:

• Road construction updates and how they affect traffic and bus schedules

• Snow Emergencies – let people know what side of the street they can park on

• New Bridge – Let them know what it looks like and when it will be done

• Medium to Communicate:

• Road Construction – facebook

• Snow Emergencies – twitter

• New Bridge Updates - youtube

google.com youtube.com

facebook.com

twitter.com

flickr.com

govloop.com

blogspot.com

See for yourself

JJAC – Group Participation

• Who: non-profit organizations that are doing work in juvenile justice issues

• What:

• Best practices – what is working for organizations

• Updated statistics/studies to help organizations

• Why our grant recipients got the grant

• ?

• Medium to Communicate:

• Best Practices – ?

• Updated statistics/studies – ?

• Why our grant recipients got the grant – ?

• Trainings that are coming up - ?

Q&A

Thank youScott FergusonStore Operations Manager, 6Sigma ServicesTargetEmail: scott.ferguson@target.com Kirk KellerTechnology Services Supervisor, Department of ConservationState of MissouriEmail: kirk.keller@mdc.mo.govBlog: common-nature.comTwitter: kirkeller

Twitter hashtag #gov20