apresentação do powerpoint · 5th largest in the country the highest social network readership...

WEEKENDSUPEREDITION

BEST NEW PRINT PRODUCT

INMA GLOBAL MEDIA AWARDS 2017

5th LARGEST IN THE COUNTRY

THE HIGHEST SOCIAL NETWORK READERSHIP REACH IN THE SOUTHERN REGION

THE LARGEST ONLINE NEWSPAPER PORTAL OF REGION

THROUGH A SURVEY, LASTING FOR MORE THAN 6 MONTHS,

WE FOLLOWED READER'S MOVEMENT, UNDERTANDING HOW,

WHEN, WHAT, THEY WOULD LIKE TO READ A NEWSPAPER OVER

THE WEEKEND, DEBATING ABOUT THEIR DAILY JOURNEY AND

CREATED A NEW PRINT PRODUCT JOINING THE EDITIONS OF

SATURDAY AND SUNDAY:

THE SUPEREDITION, WITH MORE THAN 180 PAGES.

ZH WEEKEND SUPEREDITION

CLASSIFIED ADS

NEW SECTION DOCNEW SECTION FINDI

+ SPORTS

CONTENT

+ CONTENT ON

CADERNO VIDAZH DIGITAL SUNDAY

NEW

COLUMNISTS

NEW PRINT PRODUCT

ZH SUPEREDITION

CADERNO DONNA

IMPROVED

SINGLE EDITION WITH MORE

CONTENT ON WEEKENDS

LAUNCHED IN MARCH 2016

INNOVATIVE PRINT

THE PERFECT COMBINATION BETWEEN PERCEPTION OF VALUE BY READERS AND COST SAVINGS.

READERS

SATISFACTION

POSITIVE IMPACT IN

ADVERTISING MARKET

BUSINESS

MONETIZATION

FEEDBACK FROM THE READERS

INTERNALLYB2B MARKET

READERS

READERS

WEEKENDSUPEREDITION

BEST NEW PRINT PRODUCT

INMA GLOBAL MEDIA AWARDS 2017