apps ecosystem overview by drew ianni, chairman, appnation conference

Apps Ecosystem Overview

Drew Ianni, Chairman, AppNation Summit

THE  APP  ECONOMY

KEY  SUB-­‐MARKET  GROWTH

APPNATION  Headlines

Spectrum, Please…It’s AT&T Calling

The Web is Dead...

Long Live The Internet!

Web 2.0 is Dead…Welcome to Net 3.0

Social Apps are Increasingly Mobile

Content, Commerce, and Communications: THE Mobile Touch Point

Building A Vibrant Independent Marketplace For The Connected Device Economy

•  Discoverability:•  1997:  “OMG,  There’s  1  Million  Websites!”•  2001:  “OMG,  There’s  500,000  Apps!”

•  MoneDzaDon:•  1997:  The  Internet  (Content)  Should  Be  Free!•  2011:  The  Internet  (Content)  Should  Be  Free  (someDmes)!•  Ad-­‐supported,  Pay  walls,  freemium,  subscripDons

•  Business  Model  InnovaDons•  1997:  Affiliates,  Networks,  Exchanges,  IncenDve-­‐Based•  2011:  Affiliates,  Networks,  Exchanges,  Games  Mechanics,  Cross  &  In-­‐App,  Virtual  Currencies,  etc…

•  Froth!•  1997:  Insanity:  IPO  Mania,  “Burger”  Roll-­‐Ups,  Blatant  Stupidity•  2011:  Insanity:  Second  Market  ValuaDons,  IPO  (mild)  Fever,  IrraDonal  Exuberance

It’s  Déjà  Vu:    2011  or  1997?

•  The  Uber  Consumer  Touch  Point•  ProliferaDon  of  Devices•  Delivery  Pla_orm  For  All  Content  (TV,  Radio,  Print)  +  It’s  Personalized,  Localized  and  “Mobile”•  Tablet:  The  Holy  Grail:  Lean  Back  AND  Lean  Forward

•  NaDve  Apps  vs  Mobile  Web??•  Joe  Consumer:    Who  Cares?•  Producers:  It  Does  Maeer.    But  Where  To  Place  Bets?•  Ask  Me  When  We  Are  In  a  HTML6  /  5G  World

•  Dreaming  of  the  Easy-­‐Breezy  Days  of  “Three  Screens”•  The  360-­‐Degree  World  Has  (Finally)  Arrived

MARKETING  &  MEDIA  IMPACT