applying experiential science to business challenges

Applyingexperiential science

to business challenges

A brief introduction

A user-friendly interface between business and science

What is The Newcomen Group?

What we do

Use science to delivera complete understanding of human experiences

PSYCHOLOGY PHYSIOLOGY NEUROLOGY

3. Seek clues

Our approach

2. Ask questions

4. Form a theory

5. (Dis)prove it

1. Establish facts

Define an existing experience in full,and infer how it can be optimised

Go backif necessary

Our toolkit

A suite of unique proprietary toolsto help define human experiences accurately

Miner Dark Side

Fusion

MentorBCDIdentifier

Correlator

Seeker

Numerator

Prospector Condenser

Interactor

Our people resource

Project management

Scientists

Implementation specialists

A 3-part structure whose shareholding membersform teams on a project-by-project basis

Design, training, sensory etc

Research, investigation, etc

What clients say

“The most enjoyable and interesting research I’ve done!”Susan Land, Head of Channel Marketing

“The Newcomen have undertaken a number of projects for us which have all been delivered on time, on budget, and have provided novel, extremely useful results.

I do not hesitate to enthusiastically recommend them.”Karl Feilder, CEO

“The Newcomen Group undertook two major studies using their innovative heuristic research tools which allowed me to identify where I could make

maximum cost savings with the least trade-off in terms of brand and customer satisfaction, delivering in total an annual saving of £10m.”

Richard Benton, Senior Brand Manager, Upper Class

“If you want to perpetuate the last 50 years, then stick with what you have got.If you want to change and improve, then you may just want to talk to these guys.”

Ian Armstrong, Customer Communications Manager

“I am really delighted with the findings and think they will

have a profound impact on our strategy. They have done an

amazing job.”Christina Yorke-Edgell,

Research & Insight Manager

To arrange a meeting or for more information, please contact:

thomas@thenewcomen.com

+44 (0) 845 123 5390

www.thenewcomen.com