aol_dms partnership story_v8 ctw
Post on 09-Jan-2017
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MobileVideoOpen
Data Global
THE #1 GLOBAL MEDIA TECHNOLOGY COMPANY
ENABLING THE CONNECTED WORLD
Engage customers, discover new ones, expand brand value and grow business — with Verizon and AOL
>110M HandsetsI.O.T.Telematics
5G Nation’s #1 Network
MOBILE IS OUR DNA
4
IN MEDIA & TECH
CULTURE
CODE
20102013
2014
2014
2014
2010
2010
2011
2012
2014
EMMYNOMINATION
20122013
2013
LAUNCH ON PBS
2014
FEATURED ON HBO
2014
LAUNCHES#BUILTBYGIRLS
2014
2015
2015
20152015Verizon
Purchases Aolfor $4.4B
2015
2015
2015
OUR JOURNEY
2015
5
IN MEDIA & TECHAOL TODAY
MOBILE GLOBALVIDEO SCALE TALENT
70KMOBILE APPS
>450M
HOURS OFVIDEO
STREAMEDIN 2015
1M+VIDEOS FROM
PREMIUM PARTNERS IN
LIBRARY
20% OF REVENUE
46COUNTRIES
700MREACH
$3B+REVENUES
6000EMPLOYEES
6
1.4KINTERNATIONAL
SALES &SUPPORT
CANADA - 137
UK - 504
FRANCE - 69
SPAIN - 29 ITALY - 26
NORDICS & NETHERLANDS - 45
ISRAEL - 93
GERMANY - 133
AUSTRALIA - 23
AUSTRIA
JAPAN - 87
IRELAND - 161
THAILAND
SINGAPORE - 43
WEST - 65
CENTRAL - 68
EAST - 147
NETHERLANDS
NORWAY
INDIA - 59
BRAZIL - 31
SWEDEN
PHILIPPINES
HONG KONGUAE
COUNTRIES
CHINA
280US SALES
& SUPPORT
SOUTH AFRICA
GREECE
MOROCCO
LUXEMBOURG
POLAND
VIETNAM
SOUTH KOREA
NEW ZEALAND
PREMIUM GLOBAL AD SALES
7
CREATING VALUE
8
IN MEDIA & TECHCONTENT
AOL AND VERIZON HAVE THE LARGEST CURATED & ORIGINAL VIDEO LIBRARY ON THE WEB
10
IN MEDIA & TECHTRUSTED BRANDSOwned & Operated
Select Partners
11
DISTRIBUTION
12
SCALED AUDIENCES
• 700M monthly unique mobile visitors
• 200 unique mobile device platforms
• 70K mobile app pubs
• 2.5K premium video publishers
• 70+ of comScore’s Top 100
• MSN, Xbox, Outlook and Skype
• 20+ O&O sites
Extensive Reach Mobile Focus
13
MONETIZATION
BRAND ADVERTISINGTV-like Experiences •Precision Targeting •Fighting ad-blocking •Server side video solution•Same quality for content and ads•Automated for operational efficiency•Any screen size or device•Global scale and reach•Attribution and Reporting
OUR TECHNOLOGY ASSETS
Scalable, Reliable, Global
Delivery Network
Data Management Platform
Advertising Platforms
for Advertisers
& Publishers
Content Syndication
& Monetizatio
n tools
Powerful Video
Platform
16
VIDEO PLATFORM
PREPAREManage content inventory
DELIVERGlobal content delivery network
DISPLAYProvide content to end user
MONETIZEMonetize via simple, unified solution
17
DATA MANAGEMENT PLATFORM
INGESTEffectively store and manage user data
MATCH Match across devices and supply sources
TARGETEffectively segment at individual level
MEASUREMeasure campaign effectiveness and attribute success
UNIQUE DATA ASSETS
Location Data
Where mobile consumers work, live, play, go. Their attributes, lifestyles and
interests
Mobile Data
What, when and how consumers do on their devices, sites they browse, apps they use. Interests & lifestyle
Demographic Data
Where consumers live, age range, gender, spending power, etc.
Response Data
What channels and messages people
respond to and when
Deterministic Identity on Mobile and Video
19
ADVERTISERS PUBLISHERS
UNIFIED ADVERTISER & PUBLISHER PLATFORM
DATA
20
PROGRAMMATIC ADVERTISING
PLANTarget effectively with rich data & insights
CREATECreate engaging, personalized formats
EXECUTEManage campaigns across all platforms (mobile, display, video, and TV)
MEASUREMeasure with advanced analytics tools
21
PERSONALIZETarget audiences at individual level
LICENSEIdentify relevant 3rd party content
SYNDICATEDistribute content with transparency
MONETIZEMonetize via simple, unified solution
PUBLISHER SOLUTIONS
OPENConnect to maximum advertiser demand
22
KEY BENEFITSAdvertisers• Automation and operational
efficiency• Personalization and targeting• Optimization and performance• Premium content• Global scale and reach
Consumers• Personalized content and
advertising• Consistent experiences
across channels/devices • Discovery of new and
relevant content• Consumption on demand,
anytime and anywhere
Publishers• Simplicity and
personalization• Highest quality and device-
agnostic delivery• Audience-building and
monetization• Open and fully transparent• Benchmarking of point
solutions
23
RECENT PARTNERSHIPS
“Ad money, so one prevailing theory goes, is moving from TV to online video – and quickly. To get additional ad dollars, however, one big provider of TV content and a prominent digital-media outlet have decided to team up rather than getting dirty in a tug of war. Toyota Motor has signed on as the launch sponsor of a partnership unveiled in April that will stream video content from NBCUniversal’s various properties on AOL’s “On” outlet that works online, via mobile app and on sundry broadband outlets.”
“For AOL and its new parent Verizon Communications Inc. – which recently completed a $4.4 billion acquisition of the company – the Microsoft partnership will give it a lot more ad inventory to work with as it tries to become a bigger force in the digital ad industry. For example, AOL will now be able to put together more elaborate custom packages for brands that might include distribution on AOL’s sites, Microsoft’s MSN Web portal, and Xbox gaming consoles.”
“A+E Networks to Use AOL's Programmatic Platform in Massive DealIncludes ad buy across HuffPo, TechCrunch and more”
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