“the data driven dream” - netxtra downloads/what... · 2019. 10. 3. · m: 07834 553 927 e:...

“The data driven dream”

Jeremy JalieSilverbear

What is the data driven dream?

• Adopting a digital first mentality

• Collecting and storing data effectively

• Using data to inform what you do

• Using data to tailor and personalise how you

communicate

Data+

intelligence

Optimize

operations

Transform

services

Engage

members

Empower

employees

Optimize

operations

Transform

services

Engage

members

Data

Capture digital signal across business

2Intelligence

Connect and synthesize data

Action

Improve business outcomes

Empower

employees

DataData +

intelligence

D I G I TA L F E E D B AC K LO O P

Data +

intelligence

Data

Capture digital signal across business

2Intelligence

Connect and synthesize data

Action

Improve business outcomes

D I G I TA L F E E D B AC K LO O P

Optimize

operations

Transform

services

Engage

members

Empower

employees

Engage

membersData +

intelligence

Task based

One size fits all

Reactive

Ongoing relationships

Personalized engagement

Proactive service

Single channel Omni-channel

Engage members

Obstacles to the data driven dream

Organisational Culture

• Expecting technology to solve issues it can’t

• Reluctance to change

Under valuing data

• Fourth industrial revolution

• New tools and opportunities

Using the wrong tools

• Using too many tools

• Using non-specialised tools

• Missing opportunities

Obstacles to the data driven dream

Source: digitalmarketingdepot.com

The risks!!!

• Relevance

• GDPR compliance

• Scatter-gun approach to marketing

• Replacing one failing system with another (£££)

• Disengaging (and losing) members

What can you achieve?

Organisational efficiency

• Automation

• Fewer manual processes

• Quicker reporting and insights

Better engagement

• Segmentation

• Impactful communications

• Relevant activity

Business Intelligence

• Better reporting

• New insights

Thank you

Jeremy JalieBusiness Development Manager

M: 07834 553 927

E: jeremy.jalie@silverbear.com

Melissa WigginsHead of Client Strategy

M: 07710 393 191

E: melissa.wiggins@netxtra.net