“polylog” consulting group · Россия, 123610, Москва,...

Россия, 123610, Москва, Краснопресненская наб. 12, 3 подъезд, 11 этаж, офис 1108 Тел/факс: (495) 258-2045, 258-2046, e-mail polylog@polylog.ru

www.polylog.ru

“Polylog” Consulting Group

June 2013

Inspiring interest and respect

www.polylog.ru

1.General Information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients

2

www.polylog.ru

“Polylog” Consulting Group

13 years at the market

Staff of 75 professional managers and

consultants

Over 650 projects

To provide PR services

To perform political consulting, GR

support

To organize large business events

To create and to publish

corporate magazines, newspapers

To develop strategies, Programs of

regional development

To conduct research and development

These facts allow us

3

www.polylog.ru

Significant projects 1

4

2012 – 2013 International Forum of mobile application developers Apps4All

Concept development, event organization

and PR-support Polylog, Evotech

2012 APEC CEO Summit Event organization and information support NP “National Business Center”

2012 36th session of UNESCO World Heritage Committee

Event organization and PR-support

The Ministry of Foreign Affairs of the Russian Federation

2011 – 2012 International Tourism Forum «Visit Russia» Concept development, event

organization and PR-support

Government of the Yaroslavl Region

2012 – 2013 V Russian Innovation Convention Russian StartUp Tour

Organization of events, media support

Federal Agency on Youth Affairs, The Zvorykinsky project, Technopark

“Skolkovo”, RVC

2009 – 2011 Global Policy Forum Media support and event organization The Administration of the President of the Russian Federation

2011 – 2013 Presentation of investment projects in South Korea, China, Japan

Concept development, organization of presentations and PR-support

Governments of Republic of Komi,

Pskov and Sakhalin regions

4

www.polylog.ru

JSC “United Shipbuilding Corporation”

Significant projects 2

2000-2003 Reform of Russian power industry The information-analytical support of the reform

OJSC “Unified Energy System of the Russian Federation”

2004-2006 Accompanying the economic projects of the Union State Consulting and Information Support The Permanent Committee of the

Union State of Belarus and Russia

2008 Philips in Russia:110 years Media support Philips

2009 – 2011 Sakhalin Region Development of the region’s reputation strategy Government of the Sakhalin Region

2010 – 2011 Exhibition activity of “United Shipbuilding Corporation”

Consulting, organization of participation in exhibitions and media

support

2011-2013 Support for construction of a petrochemical company

PR-support and crisis management communications OJSC “NC RosNeft”

2010-2012 The reorganization of the Office of Public Affairs of the Yaroslavl Region Government PR-Consultng Government of the Yaroslavl region

5

www.polylog.ru 6

1. General information

2.Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients

www.polylog.ru

APEC CEO Summit. Vladivostok

7

CLIENT NP “National Business Center”

PERIOD September 7-8, 2012

1200 participants

300 Media

545 companies

5500 Media messages

28 sponsors

www.polylog.ru

36th session of UNESCO World Heritage Committee. St. Petersburg

8

CLIENT The Ministry of Foreign Affairs of the RF

PERIOD June 24- July 6, 2012

2000 participants

300 Media

119 countries

500 volunteers

1700 Media messages

www.polylog.ru

Global Policy Forum. Yaroslavl.

9

CLIENT Administration of the President of the RF

PERIOD September 7-8, 2011

400 participants

198 Media

35 countries

3500 Media messages

200 volunteers

www.polylog.ru 10

1. General information 2. Events for Clients

3.EVENTS AS ORGANIZERS 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients

www.polylog.ru

International Forum of mobile application developers Apps4All. Moscow

11

ORGANIZERS Evotech “POLYLOG” Agency

PERIOD April 5, 2013

800 participants

60 Media

13 sponsors

52 Information sponsors

150 Media messages

www.polylog.ru

International Tourism Forum «Visit Russia». Yaroslavl

12

ORGANIZERS Government of the YR “Polylog” Agency

PERIOD May 25-26, 2012

530 participants

30 places in Media Center

11 countries

300 Media messages

25 exponents

www.polylog.ru

II International Congress of Traumatologists. Moscow

13

PERIOD May 25-26, 2012

1200 participants

15 Information partners

4 sponsors

100 Media messages

50 exponents

ORGANIZERS Pirogov university, “Polylog”

www.polylog.ru 14

1. General information 2. Events for Clients 3. Events as Organizers

4.Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients

www.polylog.ru

Development of the Sakhalin region’s reputation strategy

15

CLIENT Government of the Sakhalin Region

PERIOD 2010

GOALS To improve the efficiency of the process of attracting investment To Increase tourism attractiveness The increase in the number of positive articles about the region in the federal media

METHODS Study of the current perception of the region Promotion strategy and a list of future events The book of official standards and the identification system of the region The system of the regularly informed target groups

www.polylog.ru

Development of the Yaroslavl region’s reputation strategy

16

CLIENT Government of the Yaroslavl region

PERIOD 2011

GOALS To Increase tourism attractiveness The increase in the number of positive articles about the region in the federal media

METHODS Study of the current perception of the region The concept of information policy The book of official standards The system of the regularly informed target groups

www.polylog.ru

PR-strategy for Parametric Technology Corp. in Russia

17

CLIENT Russian Agency of PTC

PERIOD 2009

GOALS Promotion of PLM products Promoting RTS competitive advantages The organization of communication of RTS head office with distributors in regions

METHODS Studies of public information space The telephone survey of experts In-depth interviews with representatives of the target groups Promotion strategy The list of promising activities / events

www.polylog.ru

Communication strategy for URALSIB

18

CLIENT FC «Uralsib»

PERIOD 2006

GOALS To form a design methodology of communication strategies considering changes in the political, economic landscape To develop an information policy of the corporation

METHODS Quantitative content analysis of the data Development of a unique method of data and rating comparison The research of competitors’ practices Media monitoring In-depth interviews with experts and management

www.polylog.ru 19

1. General information 2. Events for Clients 3. Events as Organizers 4. Communication Strategies

5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients

www.polylog.ru

Consulting of the Permanent Committee of the Union State

20

CLIENT the Permanent Committee of the Union State

PERIOD 2003 - 2007

GOALS To increase the citation of the Committee The organization of decision-making process on key issues of an economic nature between the Permanent Committee and the national ministries and agencies

METHODS Plan of regular activities (emphasis on the production programs of the Union) The concept of information policy The creation of “Illustrated History of the Union State”

www.polylog.ru

Positioning of OJSC “Sangtudinskaya-1”. The Republic of Tajikistan

21

CLIENT OJSC “Sangtudinskaya-1”

PERIOD 2005

GOALS The political and public positioning of “Sangtudinskaya-1” in Tajikistan Bringing the position of the client and its arguments to the decision-makers in Tajikistan

METHODS The participation of “Sangtudinskaya-1” in the First Russian National Exhibition in Tajikistan Power Engineers' Day as the national holiday Negotiation process Festive informal reception at the level of Ministers of the Government of the Republic of Tajikistan Media campaign

www.polylog.ru

Promotion of Policies (positions). OJSC “UES of Russia”

22

CLIENT OJSC “UES of Russia”

PERIOD 2000 - 2002

GOALS To deliver to the target groups the concept of power sector reform To reduce resistance to the changes as a result of the reform on the part of stakeholders

METHODS Analysis of the subjects of criticism and preparation of abstracts for broadcast PR-support of one of the pilot reorganization project The organization of monitoring and analysis of the reform projects of subsidiary of “UES of Russia” Organization of Road Show in 20 cities in Russia for the representatives of the regional government, business and the media

www.polylog.ru

Investment component in the electricity tariffs in the Krasnoyarsk Region

23

CLIENT OJSC “KrasnoyarskEnergo”

PERIOD 2006

GOALS To develop communicative project’s decision in the interest rate of “Krasnoyarskenergo” (justification of the investment component of the tariff)

METHODS The organization of the negotiation process for the adoption rate with an investment component The settlement of the conflict of interests of the parties (government, contractors, potential competitors, consumers) Forming effective communications of the company and the authorities Building a good information background for decision making

www.polylog.ru

Publicity of court decisions in the field of copyright

24

CLIENT Microsoft NP of SV

PERIOD 2008 - 2013

GOALS The formation of negative attitudes toward illegal copies of computer programs among the population Stimulation of the media for publishing material on the issue of copyright infringement

METHODS Preparation of the newsletter Organization of actions for signing of the Declaration of copyright protection of software vendors Communication with journalists, providing speakers, comments, ext. materials, etc.

www.polylog.ru

The anti-crisis communication platform Nycomed

25

CLIENT Nycomed

PERIOD 2009

GOALS To create the ability to manage a crisis situation, to use the situation for the benefit of the company To establish a typology of potential crises, scenarios of their development, tools to respond to crises

METHODS Comprehensive analytical study of communications (media, staff, experts) Phased examination of hypotheses and interim results Implementation of anti-crisis program platform(Training, action planning, monitoring)

www.polylog.ru

Vita Media Group

26

CLIENT Vita Media Group

PERIOD 2013

GOALS To Increase the quantity and the quality of direct contracts with advertisers in the FMCG segment, as well as advertising agencies, managing projects in this segment for their customers

METHODS The research of information space In-depth interviews of partners and target customers Development of a system for informing Joint partnership projects

www.polylog.ru

27

1. General information 2. Events for Clients 3. Events as Organizers 4. Communication Strategies 5. Consulting

6. Retainer 7. Presentations 8. Corporate media 9. Clients

www.polylog.ru

Retainer Main units

Development of long-term concepts, detailed operational plans

Regular study and analysis of the information field and creation of tools to promote a company, a region, initiatives, product brands - to improve competitiveness and to ensure the success of key development

Work with Media

Regular implementation of PR-tools for increasing the number of positive references in the media, as well as in case of crisis – managing leveling processes of information risks

Work in Social Networks

Creation and promotion of accounts and their regular content filling for direct communication of a company, a region, initiatives, product brands with key audiences

Assessment of efficiency

Periodic use of field studies, focus groups, and regular monitoring of the media and social networks for rapid monitoring results and analysis of goals achieved

28

www.polylog.ru

Monthly complete PR-support. Ingosstrakh

29

CLIENT OJSC “Ingosstrakh”

PERIOD 2009 - 2013

250 publications

20 comments

15 Press-releases

1 Media event

5 interviews

www.polylog.ru

Monthly complete PR-support. Rosbank

30

CLIENT OJSC “Rosbank”

PERIOD 2009 - 2013

450 publications

45 comments

15 Press- releases

1 Media event

1 interview

www.polylog.ru

Monthly complete PR-support. Logitech

31

CLIENT Logitech Agency in Russia

PERIOD 2006 - 2013

170 publications

10 Product-tests

4 Press- releases

1 Media event

2 comments

www.polylog.ru

Monthly complete PR-support. Mattel

32

CLIENT Mattel Agency in Russia

PERIOD 2013

10 PR-value coefficient

10 contests

4 Press- releases

100 publications

3 photo shoots

www.polylog.ru

Monthly complete PR-support. Mitsubishi

33

CLIENT LLC “Rolf Import”

PERIOD 2011 - 2012

3 “cover pages”

3 comments

5 Press- releases

700 publications

2 interviews

www.polylog.ru

Monthly complete PR-support. PCA

34

CLIENT Pollock Catchers Association

PERIOD 2011 - 2012

100 “friends”- journalists on Facebook

5 comments

5 Press- releases

80 publications

1 interview

www.polylog.ru

35

1. General information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer

7.Presentations 8. Corporate media 9. Clients

www.polylog.ru

Presentation Mitsubishi i-MiEV. Moscow

36

CLIENT LLC “Rolf Import”

PERIOD September 9, 2011

106 Journalists

215 Media messages

81 Media

5 TV stories

3 radio broadcasts

VENUE “Skolkovo” School of Management

www.polylog.ru

Runway show Dasha Gauser for Barbie. Moscow

37

CLIENT Mattel Agency in Russia

PERIOD October 22, 2012

1000 guests

70 Journalists

150 Media messages

VENUE Mercedes-Benz Fashion Week Russia

www.polylog.ru

Touch Connect Presentation. Moscow

38

CLIENT Logitech Agency in Russia

PERIOD November 29, 2012

80 journalists

23 new devices

70 Media

150 Media messages

30 tests

VENUE Vazari Villa

www.polylog.ru

Web Seminar “Development problems of the insurance market”. Moscow

39

CLIENT OJSC “Ingosstrakh”

PERIOD November 29-30, 2012

15 journalists in the office

100 Media messages

400 viewers of the webcast

3 PR-value coefficient

3,8 AIR bln

VENUE Company’s office

www.polylog.ru

Presentation of the tea equipage “Kayut- company”. Moscow

40

CLIENT Imperial Porcelain Factory

PERIOD February 13, 2012

26 Journalists

30 Media messages

21 Media

3 TV stories

3 radio broadcasts

VENUE IPF flagship stores

www.polylog.ru

Presentation of the tariff “Call for less”. Moscow

41

CLIENT TELE2 Russia

PERIOD April 22, 2011

25 journalists

59 Media messages

21 Media

5 radio broadcasts

VENUE Royal Bar

www.polylog.ru 42

1. General information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations

8.Corporate media 9. Clients

www.polylog.ru

MGTS, B2P (staff) Monthly,

A3, 8 pages

Corporate media

Sandoz,B2C (clients) Trimensual,

А 4, 32 pages

TEVA,B2P (employee) Trimensual,

А4, 32 pages

TEVA,B2B (partners) Trimensual,

А 4, 32 pages

43

Design- passport of a publication: development of design layout and rubricator

Manufacturing the publication: management, writing, editing, design, proofreading, printing and

distribution

CG “Polylog” provides the first issue release, in the future the edition will be carried out considering business processes and by

employees of the client company

www.polylog.ru 44

1. General information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media

9.Clients

www.polylog.ru

CG “Polylog” Clients: central and local authorities, NGOs

Economic Development Ministry

Ministry of Education and Science of

the Russian Federation

Federal Tourism Agency

The Sakhalin Region The Yaroslavl Region the Primorye Territory The Voronezh Region

As well as: the Association of Lawyers of Russia ,Russian Public Organization ”OPORA Russia”, Russian Union of Auto Insurers, administrations of a number of municipalities

The Pskov Region The Republic of Komi

45

www.polylog.ru

CG “Polylog” Clients: Russian companies

As well as: ROSNO, Rosgosstrakh, bank “Russia” , bank “Moscow capital” , OJSC “Lebedyansky”, Ryazanskaya SDPP, Kalugaenergo, MBNC “Ochakovo”, RMA “Saturn”, Rosinter Restaurants, “Ledovo”, “Dymov”, Vita Media Group etc.

46

www.polylog.ru

CG “Polylog” Clients : Foreign companies

As well as: Efes, Amstel, RTH, Verbatim, Golden Telecom, BBK, Vaillant, SodaStream, Alpro Soya, Milka, Mitsubishi, Uniiever etc.

47

Россия, 123610, Москва, Краснопресненская наб. 12, 3 подъезд, 11 этаж, офис 1108 Тел/факс: (495) 258-2045, 258-2046, e-mail polylog@polylog.ru

www.polylog.ru

Thank you

Polylog Consulting Group 12 Krasnopresnenskaya Naberezhnaya (World Trade Center),

Entrance 3, Floor 11, Office 1108, Moscow 123610 Tel/fax: +7 (495) 258-20-45, 258-20-46

www.polylog.ru polylog@polylog.ru