“polylog” consulting group · Россия, 123610, Москва,...
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Россия, 123610, Москва, Краснопресненская наб. 12, 3 подъезд, 11 этаж, офис 1108 Тел/факс: (495) 258-2045, 258-2046, e-mail [email protected]
www.polylog.ru
“Polylog” Consulting Group
June 2013
Inspiring interest and respect
www.polylog.ru
1.General Information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients
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www.polylog.ru
“Polylog” Consulting Group
13 years at the market
Staff of 75 professional managers and
consultants
Over 650 projects
To provide PR services
To perform political consulting, GR
support
To organize large business events
To create and to publish
corporate magazines, newspapers
To develop strategies, Programs of
regional development
To conduct research and development
These facts allow us
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www.polylog.ru
Significant projects 1
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2012 – 2013 International Forum of mobile application developers Apps4All
Concept development, event organization
and PR-support Polylog, Evotech
2012 APEC CEO Summit Event organization and information support NP “National Business Center”
2012 36th session of UNESCO World Heritage Committee
Event organization and PR-support
The Ministry of Foreign Affairs of the Russian Federation
2011 – 2012 International Tourism Forum «Visit Russia» Concept development, event
organization and PR-support
Government of the Yaroslavl Region
2012 – 2013 V Russian Innovation Convention Russian StartUp Tour
Organization of events, media support
Federal Agency on Youth Affairs, The Zvorykinsky project, Technopark
“Skolkovo”, RVC
2009 – 2011 Global Policy Forum Media support and event organization The Administration of the President of the Russian Federation
2011 – 2013 Presentation of investment projects in South Korea, China, Japan
Concept development, organization of presentations and PR-support
Governments of Republic of Komi,
Pskov and Sakhalin regions
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JSC “United Shipbuilding Corporation”
Significant projects 2
2000-2003 Reform of Russian power industry The information-analytical support of the reform
OJSC “Unified Energy System of the Russian Federation”
2004-2006 Accompanying the economic projects of the Union State Consulting and Information Support The Permanent Committee of the
Union State of Belarus and Russia
2008 Philips in Russia:110 years Media support Philips
2009 – 2011 Sakhalin Region Development of the region’s reputation strategy Government of the Sakhalin Region
2010 – 2011 Exhibition activity of “United Shipbuilding Corporation”
Consulting, organization of participation in exhibitions and media
support
2011-2013 Support for construction of a petrochemical company
PR-support and crisis management communications OJSC “NC RosNeft”
2010-2012 The reorganization of the Office of Public Affairs of the Yaroslavl Region Government PR-Consultng Government of the Yaroslavl region
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1. General information
2.Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients
www.polylog.ru
APEC CEO Summit. Vladivostok
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CLIENT NP “National Business Center”
PERIOD September 7-8, 2012
1200 participants
300 Media
545 companies
5500 Media messages
28 sponsors
www.polylog.ru
36th session of UNESCO World Heritage Committee. St. Petersburg
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CLIENT The Ministry of Foreign Affairs of the RF
PERIOD June 24- July 6, 2012
2000 participants
300 Media
119 countries
500 volunteers
1700 Media messages
www.polylog.ru
Global Policy Forum. Yaroslavl.
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CLIENT Administration of the President of the RF
PERIOD September 7-8, 2011
400 participants
198 Media
35 countries
3500 Media messages
200 volunteers
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1. General information 2. Events for Clients
3.EVENTS AS ORGANIZERS 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients
www.polylog.ru
International Forum of mobile application developers Apps4All. Moscow
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ORGANIZERS Evotech “POLYLOG” Agency
PERIOD April 5, 2013
800 participants
60 Media
13 sponsors
52 Information sponsors
150 Media messages
www.polylog.ru
International Tourism Forum «Visit Russia». Yaroslavl
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ORGANIZERS Government of the YR “Polylog” Agency
PERIOD May 25-26, 2012
530 participants
30 places in Media Center
11 countries
300 Media messages
25 exponents
www.polylog.ru
II International Congress of Traumatologists. Moscow
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PERIOD May 25-26, 2012
1200 participants
15 Information partners
4 sponsors
100 Media messages
50 exponents
ORGANIZERS Pirogov university, “Polylog”
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1. General information 2. Events for Clients 3. Events as Organizers
4.Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients
www.polylog.ru
Development of the Sakhalin region’s reputation strategy
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CLIENT Government of the Sakhalin Region
PERIOD 2010
GOALS To improve the efficiency of the process of attracting investment To Increase tourism attractiveness The increase in the number of positive articles about the region in the federal media
METHODS Study of the current perception of the region Promotion strategy and a list of future events The book of official standards and the identification system of the region The system of the regularly informed target groups
www.polylog.ru
Development of the Yaroslavl region’s reputation strategy
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CLIENT Government of the Yaroslavl region
PERIOD 2011
GOALS To Increase tourism attractiveness The increase in the number of positive articles about the region in the federal media
METHODS Study of the current perception of the region The concept of information policy The book of official standards The system of the regularly informed target groups
www.polylog.ru
PR-strategy for Parametric Technology Corp. in Russia
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CLIENT Russian Agency of PTC
PERIOD 2009
GOALS Promotion of PLM products Promoting RTS competitive advantages The organization of communication of RTS head office with distributors in regions
METHODS Studies of public information space The telephone survey of experts In-depth interviews with representatives of the target groups Promotion strategy The list of promising activities / events
www.polylog.ru
Communication strategy for URALSIB
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CLIENT FC «Uralsib»
PERIOD 2006
GOALS To form a design methodology of communication strategies considering changes in the political, economic landscape To develop an information policy of the corporation
METHODS Quantitative content analysis of the data Development of a unique method of data and rating comparison The research of competitors’ practices Media monitoring In-depth interviews with experts and management
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1. General information 2. Events for Clients 3. Events as Organizers 4. Communication Strategies
5. Consulting 6. Retainer 7. Presentations 8. Corporate media 9. Clients
www.polylog.ru
Consulting of the Permanent Committee of the Union State
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CLIENT the Permanent Committee of the Union State
PERIOD 2003 - 2007
GOALS To increase the citation of the Committee The organization of decision-making process on key issues of an economic nature between the Permanent Committee and the national ministries and agencies
METHODS Plan of regular activities (emphasis on the production programs of the Union) The concept of information policy The creation of “Illustrated History of the Union State”
www.polylog.ru
Positioning of OJSC “Sangtudinskaya-1”. The Republic of Tajikistan
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CLIENT OJSC “Sangtudinskaya-1”
PERIOD 2005
GOALS The political and public positioning of “Sangtudinskaya-1” in Tajikistan Bringing the position of the client and its arguments to the decision-makers in Tajikistan
METHODS The participation of “Sangtudinskaya-1” in the First Russian National Exhibition in Tajikistan Power Engineers' Day as the national holiday Negotiation process Festive informal reception at the level of Ministers of the Government of the Republic of Tajikistan Media campaign
www.polylog.ru
Promotion of Policies (positions). OJSC “UES of Russia”
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CLIENT OJSC “UES of Russia”
PERIOD 2000 - 2002
GOALS To deliver to the target groups the concept of power sector reform To reduce resistance to the changes as a result of the reform on the part of stakeholders
METHODS Analysis of the subjects of criticism and preparation of abstracts for broadcast PR-support of one of the pilot reorganization project The organization of monitoring and analysis of the reform projects of subsidiary of “UES of Russia” Organization of Road Show in 20 cities in Russia for the representatives of the regional government, business and the media
www.polylog.ru
Investment component in the electricity tariffs in the Krasnoyarsk Region
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CLIENT OJSC “KrasnoyarskEnergo”
PERIOD 2006
GOALS To develop communicative project’s decision in the interest rate of “Krasnoyarskenergo” (justification of the investment component of the tariff)
METHODS The organization of the negotiation process for the adoption rate with an investment component The settlement of the conflict of interests of the parties (government, contractors, potential competitors, consumers) Forming effective communications of the company and the authorities Building a good information background for decision making
www.polylog.ru
Publicity of court decisions in the field of copyright
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CLIENT Microsoft NP of SV
PERIOD 2008 - 2013
GOALS The formation of negative attitudes toward illegal copies of computer programs among the population Stimulation of the media for publishing material on the issue of copyright infringement
METHODS Preparation of the newsletter Organization of actions for signing of the Declaration of copyright protection of software vendors Communication with journalists, providing speakers, comments, ext. materials, etc.
www.polylog.ru
The anti-crisis communication platform Nycomed
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CLIENT Nycomed
PERIOD 2009
GOALS To create the ability to manage a crisis situation, to use the situation for the benefit of the company To establish a typology of potential crises, scenarios of their development, tools to respond to crises
METHODS Comprehensive analytical study of communications (media, staff, experts) Phased examination of hypotheses and interim results Implementation of anti-crisis program platform(Training, action planning, monitoring)
www.polylog.ru
Vita Media Group
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CLIENT Vita Media Group
PERIOD 2013
GOALS To Increase the quantity and the quality of direct contracts with advertisers in the FMCG segment, as well as advertising agencies, managing projects in this segment for their customers
METHODS The research of information space In-depth interviews of partners and target customers Development of a system for informing Joint partnership projects
www.polylog.ru
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1. General information 2. Events for Clients 3. Events as Organizers 4. Communication Strategies 5. Consulting
6. Retainer 7. Presentations 8. Corporate media 9. Clients
www.polylog.ru
Retainer Main units
Development of long-term concepts, detailed operational plans
Regular study and analysis of the information field and creation of tools to promote a company, a region, initiatives, product brands - to improve competitiveness and to ensure the success of key development
Work with Media
Regular implementation of PR-tools for increasing the number of positive references in the media, as well as in case of crisis – managing leveling processes of information risks
Work in Social Networks
Creation and promotion of accounts and their regular content filling for direct communication of a company, a region, initiatives, product brands with key audiences
Assessment of efficiency
Periodic use of field studies, focus groups, and regular monitoring of the media and social networks for rapid monitoring results and analysis of goals achieved
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Monthly complete PR-support. Ingosstrakh
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CLIENT OJSC “Ingosstrakh”
PERIOD 2009 - 2013
250 publications
20 comments
15 Press-releases
1 Media event
5 interviews
www.polylog.ru
Monthly complete PR-support. Rosbank
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CLIENT OJSC “Rosbank”
PERIOD 2009 - 2013
450 publications
45 comments
15 Press- releases
1 Media event
1 interview
www.polylog.ru
Monthly complete PR-support. Logitech
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CLIENT Logitech Agency in Russia
PERIOD 2006 - 2013
170 publications
10 Product-tests
4 Press- releases
1 Media event
2 comments
www.polylog.ru
Monthly complete PR-support. Mattel
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CLIENT Mattel Agency in Russia
PERIOD 2013
10 PR-value coefficient
10 contests
4 Press- releases
100 publications
3 photo shoots
www.polylog.ru
Monthly complete PR-support. Mitsubishi
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CLIENT LLC “Rolf Import”
PERIOD 2011 - 2012
3 “cover pages”
3 comments
5 Press- releases
700 publications
2 interviews
www.polylog.ru
Monthly complete PR-support. PCA
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CLIENT Pollock Catchers Association
PERIOD 2011 - 2012
100 “friends”- journalists on Facebook
5 comments
5 Press- releases
80 publications
1 interview
www.polylog.ru
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1. General information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer
7.Presentations 8. Corporate media 9. Clients
www.polylog.ru
Presentation Mitsubishi i-MiEV. Moscow
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CLIENT LLC “Rolf Import”
PERIOD September 9, 2011
106 Journalists
215 Media messages
81 Media
5 TV stories
3 radio broadcasts
VENUE “Skolkovo” School of Management
www.polylog.ru
Runway show Dasha Gauser for Barbie. Moscow
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CLIENT Mattel Agency in Russia
PERIOD October 22, 2012
1000 guests
70 Journalists
150 Media messages
VENUE Mercedes-Benz Fashion Week Russia
www.polylog.ru
Touch Connect Presentation. Moscow
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CLIENT Logitech Agency in Russia
PERIOD November 29, 2012
80 journalists
23 new devices
70 Media
150 Media messages
30 tests
VENUE Vazari Villa
www.polylog.ru
Web Seminar “Development problems of the insurance market”. Moscow
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CLIENT OJSC “Ingosstrakh”
PERIOD November 29-30, 2012
15 journalists in the office
100 Media messages
400 viewers of the webcast
3 PR-value coefficient
3,8 AIR bln
VENUE Company’s office
www.polylog.ru
Presentation of the tea equipage “Kayut- company”. Moscow
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CLIENT Imperial Porcelain Factory
PERIOD February 13, 2012
26 Journalists
30 Media messages
21 Media
3 TV stories
3 radio broadcasts
VENUE IPF flagship stores
www.polylog.ru
Presentation of the tariff “Call for less”. Moscow
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CLIENT TELE2 Russia
PERIOD April 22, 2011
25 journalists
59 Media messages
21 Media
5 radio broadcasts
VENUE Royal Bar
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1. General information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations
8.Corporate media 9. Clients
www.polylog.ru
MGTS, B2P (staff) Monthly,
A3, 8 pages
Corporate media
Sandoz,B2C (clients) Trimensual,
А 4, 32 pages
TEVA,B2P (employee) Trimensual,
А4, 32 pages
TEVA,B2B (partners) Trimensual,
А 4, 32 pages
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Design- passport of a publication: development of design layout and rubricator
Manufacturing the publication: management, writing, editing, design, proofreading, printing and
distribution
CG “Polylog” provides the first issue release, in the future the edition will be carried out considering business processes and by
employees of the client company
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1. General information 2. Events for Clients 3. Events as Organizers 4. Communication strategies 5. Consulting 6. Retainer 7. Presentations 8. Corporate media
9.Clients
www.polylog.ru
CG “Polylog” Clients: central and local authorities, NGOs
Economic Development Ministry
Ministry of Education and Science of
the Russian Federation
Federal Tourism Agency
The Sakhalin Region The Yaroslavl Region the Primorye Territory The Voronezh Region
As well as: the Association of Lawyers of Russia ,Russian Public Organization ”OPORA Russia”, Russian Union of Auto Insurers, administrations of a number of municipalities
The Pskov Region The Republic of Komi
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CG “Polylog” Clients: Russian companies
As well as: ROSNO, Rosgosstrakh, bank “Russia” , bank “Moscow capital” , OJSC “Lebedyansky”, Ryazanskaya SDPP, Kalugaenergo, MBNC “Ochakovo”, RMA “Saturn”, Rosinter Restaurants, “Ledovo”, “Dymov”, Vita Media Group etc.
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CG “Polylog” Clients : Foreign companies
As well as: Efes, Amstel, RTH, Verbatim, Golden Telecom, BBK, Vaillant, SodaStream, Alpro Soya, Milka, Mitsubishi, Uniiever etc.
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Россия, 123610, Москва, Краснопресненская наб. 12, 3 подъезд, 11 этаж, офис 1108 Тел/факс: (495) 258-2045, 258-2046, e-mail [email protected]
www.polylog.ru
Thank you
Polylog Consulting Group 12 Krasnopresnenskaya Naberezhnaya (World Trade Center),
Entrance 3, Floor 11, Office 1108, Moscow 123610 Tel/fax: +7 (495) 258-20-45, 258-20-46
www.polylog.ru [email protected]