“leveraging videos in your practice” - pilmma...de rogatis v. shainsky - medical malpractice...
Post on 17-Jul-2021
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You’reabouttodiscover…
“Leveraging Videos In Your Practice”
withFrankieFihnPILMMAMarke;ngDirector
Question
$54 Per Case
Video Stats • YouTubeHas1BillionAc2veUsersEachMonth.March21(Reuters)
• Thesecondbiggestsearchengine(biggerthanBing,Yahoo,AOL,orASK)
• 3billionsearchespermonth
• 100hoursuploadedeveryminute
• 6billionhoursofvideowatchedeverymonth
1. Strategy
Bad
Bad Title And Thumbnail
Bad Title And Thumbnail
Bad Hook
WTF
Bad Testimonial
No traffic
Spam
Tone Mistakes • TVvoice
• Failingtoprac2cetheircontent,s2ff,uncomfortable
Who Remembers?
Good
Good
Good
Free Vs Paid Traffic
Successful Video Formula 1. Content:Ques2ons,topicsthatinterestthem,
Tes2monials2. Hook:Titles,Thumbnails,First10seconds3. Tone:Conversa2onal4. Produc5onvalues:Ligh2ng,visuals,sound,music,
emo2onal5. Traffic:Driveeyeballstoit6. Frequency:Repe22on7. Quality:Quan2ty8. Length:3-5minutesand“depth”videos
Thanks
Thanks
Questions?
frankie@pilmma.org ken@pilmma.org
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