“email marketing! why blogging, rss & social media is not ... · -the proper way to setup...

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with Christina Hills

“The Shopping Cart Queen”

“Email Marketing! Why Blogging, RSS & Social

Media Is Not Enough!”

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Questions for You

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Questions for You

Do You Have a Website or Blog?

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Questions for You

Do You Have a Website or Blog?

Are You Currently Doing Email Marketing?

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Questions for You

Do You Have a Website or Blog?

Are You Currently Doing Email Marketing?

Are You Currently Selling a Product or Service Online?

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Questions for You

Do You Have a Website or Blog?

Are You Currently Doing Email Marketing?

Are You Currently Selling a Product or Service Online?

Do You Know what RSS is?

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Problem with Online Businesses:

1 out of Every 100 People who Come to Your website will Buy!

So That Means that 99 People are Leaving!

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Solution = Email Marketing!

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Email Marketing:

- Streamline Your Business

- Deliver Your Message Automatically

- Build Rapport

- Drive Visitors Back to Your Website

- Lower Customer Service Issues

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Your Goal with Email Marketing:

Get People to Cometo Your Website and Buy!

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StarWars.com Screen Credits

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Star Wars: Episode 1

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Let’s Talk About Blogging!

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Blogging Technologies:

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Ken McCarthy’s System Blog

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A Blog is NOT a “Blog”

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What Does it Mean to

Subscribe to a Blog?

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“What is RSS?”

•Really Simple Syndication (RSS)

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Subscribing to a Blog via

the RSS Feed Links/Buttons

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Blog Feed Code that Geeks Read!

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Feed Readers

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Feed Reader on "My Yahoo" Page:

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iGoogle Home Page Feed Reader

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Feed Demon on the Desktop

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Blogging with RSS Subscribers is Not Enough!

•With RSS, the USER is in control

•YOU, the Business Owner, are

NOT in control

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With Email Marketing You Build a List &

Build a Relationship

•You Know who your subscribers are

•You Control the communication

•The Autoresponder system sends

out the emails for you Automatically

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In a February 2007 survey 83.2% of marketers listed email as their

most important advertising tactic .

Mainly because of its ability to drive

incremental revenue, a reason cited by

55.3% of respondents:

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In a March 2007 article, Usability guru

Jakob Nielsen listed an email newsletter

as “probably the single-highest ROI action

you can take to improve your internet

presence”

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What is Social Media?

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Social Media is any Online Media where

the audience can interact with the content

producer.

Blogs and Web 2.0 are Social Media.

(Also called “New Media”)

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Some Social Media Sites:

Facebook

MySpace

LinkedInTwitter

Digg

Del.icio.us

YouTube

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Social Media is Great!BUT

You Do NOT Get the Name and Email Address in Your

Own Database

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Facebook

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Facebook Friends

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With Facebook You can only send a message to 20 people

at a time!

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Type Out Each Person’s Name

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Twitter

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Twitter Followers

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So How Do You Make Money with Email Marketing?

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Overview of the

Single Opt In Process

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Example Website with Newsletter Opt In

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“Thank You” Page After Opt In

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Welcome Email Sent to User

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Broadcast Email With Buy Link

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Sales Letter on Website

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Online Order Form

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The Difference Between An Autoresponder and

Broadcasting

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An Autoresponder is an email message that is sent

automatically.

You specify the day the email message goes out based on the day

the user first signed up.

For example:

'Day 0' is today,

'Day 1' is tomorrow, and

'Day 7' is a week from now.

‘Day 30’ is a month from now.

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Broadcasting is an action that you take to send out 1

email message at a time.

This message goes out on a specific calendar date. When you

broadcast everyone on your list gets the message all at the same

time.

For example if you are announcing a Teleseminar, you would

broadcast that message because it happens on a specific date.

(May 19th , May 20th, or Immediately)

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What Could be Your Opt-In

Goodie?

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“Email Newsletter”

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“Special Report”

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“Audio MP3 download”

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“Offline Direct Snail Mail”

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"Blog Broadcasting"

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Blog Broadcast Email Message

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Text or HTML ?

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Text Autoresponder Email

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HTML Autoresponder Newsletter Email

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HTML That LOOKS like Text

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HTML Unsubscribe Links

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Text Email Messages

•Fast & Easy to do•Gets Through Spam Filters•Regular People Send Text

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•Cannot Measure Open Rate (Aweber can!)

•It’s not ‘pretty’ with graphics

Drawback of Text

Benefits of Text

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HTML Email Messages

•You can have Colors and Pictures•You can measure the Open Rate

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•Harder to get through the SPAM filters•Requires HTML so it takes longer to create

Drawback of HTML

Benefits of HTML

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Anatomy of an Effective Email

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We Do NOT SPAM

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An Example Autoresponder Email

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Single Opt-In Vs.

Double Opt-In

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Review of the

Single Opt In Process

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Overview of Double/Confirmed Opt In Process

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Double/Confirmed Opt in Landing Page

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"Please Check Your Email" Page

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The Email Confirmation that is Sent to User

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The User Clicks!

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Confirmed Opt In "Thank You" Page

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The Email Series Now Gets Sent to User

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Overview of Importing a List

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Don’t Just Have the RSS Blog Subscribers

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Have an Opt In AND RSS

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3 Column Blog with RSS Feed AND E-Newsletter Signup

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RSS and Email Subscribers

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What Happens DURING Live Events

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What Happens AFTER Live Events

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“Email Marketing Workshop”

Interactive Intensive Webinar Workshop:-How to Build a Wordpress Blog/Website (No Webmaster!)

-The Proper Way to Setup your Email Marketing Campaigns

-How to Setup your Aweber/1Shopping Cart Autoresponders

-How to Broadcast to your Email Lists

-Get Your Product for Sale on Your Blog/Website

-How to Setup a Free Teleseminar to Grow Your List

-And More!

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Tools We Will Use:

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“Email Marketing Workshop”

Interactive Intensive Webinar Workshop:

-6 Interactive ‘Virtual’ Workshop Webinars/Teleseminars

-2 Follow Up – “How’s it Going” Calls

-Hot Seats with Website/Blog/Email Critiques

-Email, Orderform, and Graphics Templates

-Replays of all the calls/videos

-Secret Office hours to call Christina for extra help

-Private Mastermind Members Area

-Private Email Access to Christina

-PLUS - Each student gets a Wordpress “Playground” Blog!

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Christina Hills

The Shopping Cart Queen