“email marketing! why blogging, rss & social media is not ... · -the proper way to setup...

www. .com© 2008 Christina Hills. All rights reserved.

with Christina Hills

“The Shopping Cart Queen”

“Email Marketing! Why Blogging, RSS & Social

Media Is Not Enough!”


Questions for You


Questions for You

Do You Have a Website or Blog?


Questions for You


Are You Currently Doing Email Marketing?


Questions for You



Are You Currently Selling a Product or Service Online?


Questions for You



Are You Currently Selling a Product or Service Online?

Do You Know what RSS is?

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Problem with Online Businesses:

1 out of Every 100 People who Come to Your website will Buy!

So That Means that 99 People are Leaving!

© 2008 Christina Hills. All rights reserved.

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Solution = Email Marketing!


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Email Marketing:

- Streamline Your Business

- Deliver Your Message Automatically

- Build Rapport

- Drive Visitors Back to Your Website

- Lower Customer Service Issues


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Your Goal with Email Marketing:

Get People to Cometo Your Website and Buy!



StarWars.com Screen Credits


Star Wars: Episode 1

Image deleted

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Let’s Talk About Blogging!


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Blogging Technologies:



Ken McCarthy’s System Blog


A Blog is NOT a “Blog”

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What Does it Mean to

Subscribe to a Blog?


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“What is RSS?”

•Really Simple Syndication (RSS)


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Subscribing to a Blog via

the RSS Feed Links/Buttons


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Blog Feed Code that Geeks Read!


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Feed Readers


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Feed Reader on "My Yahoo" Page:


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iGoogle Home Page Feed Reader


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Feed Demon on the Desktop


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Blogging with RSS Subscribers is Not Enough!

•With RSS, the USER is in control

•YOU, the Business Owner, are

NOT in control


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With Email Marketing You Build a List &

Build a Relationship

•You Know who your subscribers are

•You Control the communication

•The Autoresponder system sends

out the emails for you Automatically


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In a February 2007 survey 83.2% of marketers listed email as their

most important advertising tactic .

Mainly because of its ability to drive

incremental revenue, a reason cited by

55.3% of respondents:


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In a March 2007 article, Usability guru

Jakob Nielsen listed an email newsletter

as “probably the single-highest ROI action

you can take to improve your internet

presence”


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What is Social Media?


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Social Media is any Online Media where

the audience can interact with the content

producer.

Blogs and Web 2.0 are Social Media.

(Also called “New Media”)


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Some Social Media Sites:

Facebook

MySpace

LinkedInTwitter

Digg

Del.icio.us

YouTube


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Social Media is Great!BUT

You Do NOT Get the Name and Email Address in Your

Own Database


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Facebook


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Facebook Friends


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With Facebook You can only send a message to 20 people

at a time!


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Type Out Each Person’s Name


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Twitter


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Twitter Followers


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So How Do You Make Money with Email Marketing?


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Overview of the

Single Opt In Process


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Example Website with Newsletter Opt In


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“Thank You” Page After Opt In



Welcome Email Sent to User


Broadcast Email With Buy Link


Sales Letter on Website


Online Order Form

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(this slide was deleted)


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The Difference Between An Autoresponder and

Broadcasting


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An Autoresponder is an email message that is sent

automatically.

You specify the day the email message goes out based on the day

the user first signed up.

For example:

'Day 0' is today,

'Day 1' is tomorrow, and

'Day 7' is a week from now.

‘Day 30’ is a month from now.


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Broadcasting is an action that you take to send out 1

email message at a time.

This message goes out on a specific calendar date. When you

broadcast everyone on your list gets the message all at the same

time.

For example if you are announcing a Teleseminar, you would

broadcast that message because it happens on a specific date.

(May 19th , May 20th, or Immediately)


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What Could be Your Opt-In

Goodie?


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“Email Newsletter”


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“Special Report”


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“Audio MP3 download”


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“Offline Direct Snail Mail”


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"Blog Broadcasting"


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Blog Broadcast Email Message


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Text or HTML ?


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Text Autoresponder Email


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HTML Autoresponder Newsletter Email


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HTML That LOOKS like Text


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HTML Unsubscribe Links


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Text Email Messages

•Fast & Easy to do•Gets Through Spam Filters•Regular People Send Text


•Cannot Measure Open Rate (Aweber can!)

•It’s not ‘pretty’ with graphics

Drawback of Text

Benefits of Text

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HTML Email Messages

•You can have Colors and Pictures•You can measure the Open Rate


•Harder to get through the SPAM filters•Requires HTML so it takes longer to create

Drawback of HTML

Benefits of HTML

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Anatomy of an Effective Email


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We Do NOT SPAM


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An Example Autoresponder Email


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Single Opt-In Vs.

Double Opt-In


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Review of the

Single Opt In Process


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Overview of Double/Confirmed Opt In Process


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Double/Confirmed Opt in Landing Page


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"Please Check Your Email" Page


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The Email Confirmation that is Sent to User


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The User Clicks!


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Confirmed Opt In "Thank You" Page


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The Email Series Now Gets Sent to User



Overview of Importing a List

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Don’t Just Have the RSS Blog Subscribers


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Have an Opt In AND RSS


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3 Column Blog with RSS Feed AND E-Newsletter Signup



RSS and Email Subscribers


What Happens DURING Live Events


What Happens AFTER Live Events


“Email Marketing Workshop”

Interactive Intensive Webinar Workshop:-How to Build a Wordpress Blog/Website (No Webmaster!)

-The Proper Way to Setup your Email Marketing Campaigns

-How to Setup your Aweber/1Shopping Cart Autoresponders

-How to Broadcast to your Email Lists

-Get Your Product for Sale on Your Blog/Website

-How to Setup a Free Teleseminar to Grow Your List

-And More!

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Tools We Will Use:



“Email Marketing Workshop”

Interactive Intensive Webinar Workshop:

-6 Interactive ‘Virtual’ Workshop Webinars/Teleseminars

-2 Follow Up – “How’s it Going” Calls

-Hot Seats with Website/Blog/Email Critiques

-Email, Orderform, and Graphics Templates

-Replays of all the calls/videos

-Secret Office hours to call Christina for extra help

-Private Mastermind Members Area

-Private Email Access to Christina

-PLUS - Each student gets a Wordpress “Playground” Blog!


Christina Hills

The Shopping Cart Queen

“email marketing! why blogging, rss & social media is not ... · -the proper way to setup...

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