any research is better than no research
Post on 21-Jan-2018
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ANY RESEARCH IS BETTER THAN NO RESEARCH
V I V I A N E D E L V E Q U I O
Nice to meet you!
V I V I A N E D E L V E Q U I O
RESEARCH AND INNOVATION
ON MARKET PRODUCT
SOFTWARE DEVELOPMENT
instituto eldorado samsung globo.com
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G L O B O S A T P L A Y BAGORA NO MULTISHOW
Treme TremeBelmiro na mira
globo.com
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S E C T I O N 1
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“What if we found ourselves building something that nobody wanted? In that case, what did it matter if we did it on time and on budget?
Eric Ries, American entrepreneur, blogger and author of The Lean Startup
V I V I A N E D E L V E Q U I O
zero users give zero insights.”
“The most striking truth of the curve is that
“WHY YOU ONLY NEED TO TEST WITH 5 USERS”
usab
ility
pro
blem
s fo
und
NUMBER OF TEST USERS
N/N GROUP RESEARCH | MARCH 2000
H T T P S : // W W W . N N G R O U P. C O M /A R T I C L E S / W H Y-Y O U -O N LY-N E E D -T O -T E S T-W I T H - 5 - U S E R S /
• Lack of UCD culture?
• $?
• Researchers?
• Results Report?
• Time?
“You must research” but…
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“Guerrilla methods are faster, less expensive, less rigorous versions of their non-guerrilla cousins. They offer an acceptable trade-off between rigor and cost effective techniques"
Todd Warfel and Russ Unger, Authors of Guerrilla UX Research Methods
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“Many of our current ethnographic methods were once considered guerrilla”
Ginny Redish, author of User and Task Analysis for Interface Design
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Using Guerrilla Methods
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Plan
U S I N G G U E R R I L L A M E T H O D S
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YOUR GOALS
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YOUR GOALS
THE PEOPLE YOU WILL TALK TO
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YOUR GOALS
THE PEOPLE YOU WILL TALK TO
HOW TO FIND OUT
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HOW TO FIND OUT
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HOW TO FIND OUT
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HOW TO FIND OUT
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HOW TO FIND OUT
YOUR GOALS
THE PEOPLE YOU WILL TALK TO
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HOW TO FIND OUT
HOW TO INTRODUCE YOURSELF
YOUR GOALS
THE PEOPLE YOU WILL TALK TO
Execute
U S I N G G U E R R I L L A M E T H O D S
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V I V I A N E D E L V E Q U I O
TEST THE RESEARCH
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FIND USERS
TEST THE RESEARCH
Personal network
Facebook . Instagram . WhatsApp
Family . Friends . Church . Book Club
Network of project team members
FIND USERS
V I V I A N E D E L V E Q U I O
Public Spaces
Public Institution . Ticket Row
Shopping Center . Squares . Street
Subway . Bus . Car Pool
FIND USERS
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FIND USERS
TEST THE RESEARCH
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FIND USERS
JUST DO IT
TEST THE RESEARCH
But remember…
Don’t lead the user
Can anyone help you?
You may have a surprise
JUST DO IT
Ask for recording
Report
U S I N G G U E R R I L L A M E T H O D S
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ORGANIZE YOUR FINDINGS
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REGISTER PROCESS AND OUTPUTS
ORGANIZE YOUR FINDINGS
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REGISTER PROCESS AND OUTPUTS
SHARE AS MUCH AS YOU CAN
ORGANIZE YOUR FINDINGS
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“Da mesma forma que um motorista não está no trânsito, ele é o trânsito; *
R E L AT Ó R I O “ D E F I N E U X " | C O N S U LT O R I A N O O N E
* “The same way that you are not stuck in traffic, you are traffic;”
Um profissional de UX não está no mercado, ele é o mercado.”*
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R E L AT Ó R I O “ D E F I N E U X " | C O N S U LT O R I A N O O N E
“Da mesma forma que um motorista não está no trânsito, ele é o trânsito;
* “The same way that you are not stuck in traffic, you are traffic; A UX professional is not in the job market, he/she is the job market,”
Viviane Delvequio
www.viviane.work
“ W H Y Y O U O N LY N E E D T O T E S T W I T H 5 U S E R S ” H T T P S : // W W W . N N G R O U P. C O M /A R T I C L E S / W H Y-Y O U -O N LY-N E E D -T O -T E S T-W I T H - 5 - U S E R S /
D E S I G N S E N TA D O N O U S U Á R I O H T T P : // W W W . U P D AT E O R D I E . C O M / 2 0 1 7/ 0 6 / 1 6 / O -D E S I G N - S E N TA D O -N O -U S U A R I O /
D E F I N E U X B Y N O O N E H T T P : // D E F I N E U X . C C /
I D E O M E T H O D C A R D S H T T P S : // W W W . I D E O . C O M / P O S T/ M E T H O D -C A R D S
Ladybug Cover https://unsplash.com/@glencarrie
Ideo Method Cards @MarkolfZimmer
Meeting room last image https://unsplash.com/@helloquence
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I M A G E S
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