annex3 portugal foods hogg
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Portugals Agrofood Sector Oportunities forBusiness and Cooperation
Isabel Braga da Cruz (knowledge Division)
Feira Alimentaria, Lisboa
17th April, 2013
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PortugalFoodsPortugalFoods
has the mission to reinforce competitiveness of foodindustry in the food sector:
By increasing the technologic index of enterprises,promoting production, transference of knowledge and itsapplication towards valorisation and differentiation of
food products;
By acting as a stimulus to Innovation, to Competitiveness
and to Internationalization.
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Portugal Foods:Umbrella Brand of the whole Agro-Food Sector,
promoted by the Agro-Food Cluster,it is recognised by the government and aims tocontribute positively for the promotion of
products, brands and enterprises, with the finalgoal of adding value to the country.
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Some members...
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REPRESENTATIVINESS OF Our associate MEMBERS
48 Food Industries:
Turnover: 2.000 Millions - 16% of the sector
Export Volume: 650 Millions - 18% of the sector
Employees: 14.250
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14 Universities and Institutes:
Almost 4.250 students;
High level ofscientific publications;
Direct Investment in R&D: 10 Millions
Big offer in Graduate and Post-Graduate Courses:
Food Technology, Food Science, Innovation,
Sustainability, Quality and Food Safety.
REPRESENTATIVINESS OF Our MEMBERS
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How Do we interact?
KNOW-HOW Internationalization
NetworkingNetworking
InnovationInnovation Competitiviness
Value & Sustainability
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STRATEGIC OBJECTIVES
1.Internationalisation platform
2.Meeting point university and enterprises3.Interaction with international communities Diaspora,
Alumni net
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STRATEGIC projects
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EnterprisesUniversities
Creation of new strategies for
internationalisation of
Portuguese Agro-Food
enterprises
Launching a new concept
and brand associated to
the Atlantic Diet
Portuguese lifestyle, as a
vehicle to promote
Portuguese gastronomy
Emerging
technologies
supporting
creation of new
products, with
premium quality
and extended
shelf life
Development of new
functional and
nutraceutical products
contributing to consumerhealth
Mapping
sustainability
concept within
primary sector
Creation of
new
training
profiles for
Food
Industry
Development of
new technologies
for valorisation of
by products from
food production
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PortugalFoods boosts the internationalization ofcompanies in the Agro-food sector, in a selective way,
through an active support, either in its capability tointernationalize, or by identifying and captivating
opportunities through Business Intelligence.
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Export Promotion Program
1) International Trade Shows (Fairs)2) Trade Missions3) Reverse Trade Missions of Importers / Distributors to Portugal
4) Onsite Promotion in International Retail Chains
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FAIRS - 2011
ANUGA COLNIA NOVI SAD SRVIA
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ALIMENTARIA BARCELONA SIAL CHINA
FAIRS - 2012
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PLMA AMESTERDAM WORLD FOOD MOSCOW
FAIRS - 2012
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SIAL PARIS SIAL PARIS
FAIRS - 2012
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SIAL MIDDLE EAST SIAL MIDDLE EAST
FAIRS - 2012
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TRADE MISSION: Peru & Colombia 2012
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REVERSE TRADE MISSION SERBIA & MAROCCO
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Onsite Promotion in International Retail Chains
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WHAT WE EXPORT?
Choc
olate
Fruits&Vegetables
Pasta
&CerealProducts
Water & Juices
Meat&Meatproducts
DairyP
rodu
cts
Codfish
CannedFish&SeaFood
Froze
nFish
Tomato&Tomatoproducts
Oliv
eoli
Beer
Coffee
Ric
e
Biscuits,Cookies&Pastry
EXPORTS 4.454 M
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Description of Portuguese food and beverage sectorDescription of Portuguese food and beverage sector
RELEVANCE OF THE PORTUGUESE AGRO-FOOD SECTOR
AgricultureFish and
Aquaculture
Food
Industries
Beverage
Industries
AgroFood
SectorRelevance
Direct
Employment539.000 12.810 95.139 13.901 660.850 18%
Gross Added
Value (M) 181 181 2.183 692 3.237 6%
Turnover
(M) 6.779 370 11.085 2.907 21.141 6%
Exports (M) 660 175 2.600 1.019 4.454 11%
Imports (M) 2.675 266 5.447 397 8.785 15%
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1. INTRODUO
PortugalFoods
Thanks!!
Isabel.bcruz@portugalfoods.org
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