anil lamba - industry director - toads

REINVENTING VIDEO ADVERTISINIG

Anil Lamba – Industry Director

So how did we get here?

We have to go back to the beginning of it all….

1941: Bulova watches

1940 2017

1960’s

1940 2017

1990’s

1940 2017

2005

1940 2017

2007

1940 2017

Distribution

Content Viewer

Consumer PreferenceContent Viewer

Distribution

The TV linear push model of consumption

Digital consumption creates a user-driven push/pull model

2011: Teads invent Outstream

1940 2017

2016: Mobile comes of age

1940 2017

Source: Comscore, Teads analysis

74% 70% 65% 65% 60%

54%76%

24%46%40%35%35%30%26% Mobile only

Desktop only

Mobile is dominating publisher traffic

61%say that in the future they

would be interested in

advertising messages that

meet their personal interests

and preferences

(From Attitudes Towards from Internet

Users Accenture Chart)

of Ad Blocking Software users

installed Ad Blockers because

they felt that there were an

excessive number of ads

(Reasons for Installing Ad Blockers Chart)

35%

abandoned the customer journey because

there was an ad before the video that they

couldn’t skip.

(Reasons that Internet Users in Select Countries

Abandon Digital Video)

26.7%

Teads: Creators of Outstream

Premium publishers

500+

Videos served on multi-

platform

screens each month

2 Billion

25% R&D of overall

employees,

developing award-

winning formats

Using Teads Studio,

we can leverage the ad experience to

create greater affinity between the Lloyds

brand and target audiences

Starting a family

Getting Married

Starting a business

Bespoke to

regional

data

Direct to local branch

If news /

personal

finance

If home content

Dynamic Creative OptimisationAudience

Segment

Audience A:

ABC1 25-44

+ Many More

Dynamic

Factors

examples

Audience Type

Location

Content Type

‘Family’

‘Marriage’

‘Business’

Creative Iterations

Mobile videochallengesThe video ad will only fill 25% of a mobile

screen, and most people won’t flip the

screen around.

On mobile, horizontal videos get a 9x lower

completion rate than vertical videos.

*Snapchat May 2015 report

Should the user adapt to the format? Or the format to

the user?

Vertical

Attention User Experience Engagement

Turn on the audio and watch the

video in full

Experience the ad as respectful

or non-intrusive

Watch the video until the end

Source: Teads & Ipsos Research, “Born for mobile: vertical and square video ads” May 2016. Base: 2,184 respondents; USA, Latin America, Europe

Square

V+53% +66%

V+44% +34%

V+43% +192%

vs. TV repurposed ads

Vertical SquareVertical Square

Mobile first experiences matter

Turn any video into a vertical one with Teads Studio

Data Collection

Dynamic Hotspots

March 2016 research commissioned by Brightcove

66%

Higher

EngagementLonger

viewing time

44%

Increase in

purchase

intent

9%

Active member of

the

Teads are

championing

user

experience

Active

Participant

BRANDS MEDIA

USERS

USER FRIENDLY

100% VIEWABLE

PREMIUM

Best in market safety guarantees

Source : Integral Ad Science Audit, July 2016

Ad FraudTeads

Benchmark

<1%

10%

Advertising ClutterTeads

Benchmark

2%

6%

Impression Risk Teads

Benchmark

<1%

18%

Advertising Marketplace

Source: comScore Video Metrix July 2016 and Teads

Every month since December 2015

in the World

No.1 Premium Video

Adopted by the

leading publishers

of the world

Who do we work with?

How to win on mobile?

Think mobileWhy is your user there?

Understand the consumerAre they comfortable applying for finance on their mobiles?

Where are you delivering your

advertising?By utilising the correct publishers and our targeting solutions

Whats working?Interactive & dynamic creative