anarkik3d presentation at thrive 11022110
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Anarkik3D Ltd: •SMART Award, SE Business Support•2008-2011: move from bespoke to own brand : •On brand - Cloud9 haptic sketch/modelling application•Markets: Creative sector: Education, Companies, professionals, amateurs•sales, via distributor with joint marketing
Spin out 2006/ 2007: •Edinburgh College of Art/ Edinburgh University
Presentation at Thrive.
Design and models by: Wytze, Caspar & friend, Birgit, Helen, Farah Bandookwala, Ann Marie Shillito,
Innovation: combining concept with novel technology: blending together in new ways•3D haptic technology + different approach to software development:•Leading with applied arts perspective
• Priority: user friendly• serendipity as default
Result re. own brand•easy, fast and FUN to learn and use •immersive, playful•accessible, inclusive: •all ages, learning styles, gender•affordable
Top: Farah BandookwalaBelow: Sandra Wilson
Own brand, Cloud9 for 3D sketch modelling •Beta - end 2008 to stakeholders•version1 Oct 2009 •Version2 July 2010•Version2.1 - Feb 2011
Haptic device: Falcon from Novint•‘off the shelf’ •3D device replaces 2D mouse•Robust, for games sector•3 degrees of freedom•good touch sensation•plug and play•imported into UK/EU by A1
Technologies
Top: Ann Marie Shillito
Cloud9 for professionals and amateurs,designers, applied artists, artists:
Un-CAD like, not engineered:• suits different thinking, working,
learning styles• taps into natural 3D interactions:• retain ‘how to’
Compliments CAD: •non prescriptive, organic forms•Fills gap: ‘back of envelope’ and CAD•quick and dirty’ concept modelling
• fail fast and cheaply• easy export to 3D printers
CAD
Cloud9
5
SketchUp
Differentiation: usability
Position of Cloud9
• Freebies: CAD-like• steep learning curve, • complex interfaces
•Professional packages: • steep learning curves• complex interfaces• expensive
?
Illustration adapted from Sketchup Presentation for i.materialise conference. Can be seen here http://vimeo.com/11322333
6Illustration taken from Sketchup Presentation for i.materialise conference. Can be seen here http://vimeo.com/11322333
Cloud9: differentiation on price: (Cloud9 Software + haptic device £495)
‘Virtual to tangible’ market now tipping: 3D Technology:
• Growing demandeasy online access
• click & pay: Shapeways, imaterialise, Sculpteo, Ponoko, etc
Cloud9 : easy, fun access in to 3D printing
Exciting happenings in 3D printing
• Shapeways received a massive USD$5M investment (top-ranked venture capital firms)
• ‘3-D Printing Spurs a Manufacturing Revolution’ - New York Times - Published: September 13, 2010
• 3D Systems acquires Bits From Bytes
• NetFabb: new free beta Cloud Service to repairs 3D object files for 3D printing
Other events:• Ponoko teams up with US ShopBot for ‘100Kgarages’• Materialise launch ‘iMaterialise’, now 3D print titanium• France-based Sculpteo, shipping to the USA too
Farah Bandookwala for her Master Degree 2010: Cloud9/Rhino/3D printing by Shapeways
Collaborative Research Project: Science and Art: Cloud9/3D printing of red blood corpuscles by Mcor. Design: Dr Sandra Wilson, Jewellery Dept at Duncan of Jordanstone College of Art, Dundee University
Scottish Schools Curriculum for Excellence •Art/design/technology
• Access for all to 3D technologies• Learning Teaching Scotland: 3 Cloud kits being evaluated• 2 kits in all 17 Aberdeenshire Academies
Distributor: UK educational connections•Bundle kit with low cost 3D printer, scanner, CNC miller
Cloud9 shortlisted for educational Bett Award 2011
LTS evaluation: S2 jewellery design at Islay High School: picture tweeted by Derek Robertson, Head of Tech at LTS
Company experience & expertise • Haptic systems, Haptics with Stereovision:
• Sensable and Reachin products• Bespoke applications:
• BMW, Novint• Virtual environments
• HapNav & Surreal for Virtual Worlds: beta in 2010
• Advisors / support (formal & informal): • Technical, Math/haptics, Management
• Anarkikangels: stakeholders, professional users for feedback into development
Business model: bootstrapping:‘think big, start small, fail fast & cheaply, scale fast …’
• Founders investments/loans, F&F• crowdsourcing/stakeholders• revenue from sales Next: Kickstarter? Investor? Dragons’ Den???
• Founder/CEO/MD: Ann Marie Shillito• Background: design/applied arts, Research • Founder/Consultant: Xiaoqing Cao
• Software Engineer, Masters (Edinburgh University), Haptics: 6 years
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Ann Marie ShillitoAnarkik3D CEO. Background:
digital/ fabbing/research fellow/Designer jeweller/maker
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Struggle with conventional computer interfaces.Examples: •complicated, overcrowded•non-intuitive, constraining?
Conventional hardware for designing = 2 DoF: Up/Down, Left/ Right
research fellow at eca
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One solution: haptic (force-feedback) device with 6 degrees of freedom, combined with stereovision and
co-located environment (Reachin Interface)
Tacitus Research Project at eca (2000 – 2004): investigating haptic technology as a more intuitive way
of working on computer
6 DoF: Up/Down, Left/Right, Forward/Back
Haptic 6 DoF devices from Sensable
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Skills ConstraintsAffordances
Tacit knowledge
co-locationstereovision
2 handedness
CAD digital drawing
PrecisionRigid Geometry
Sensory FeedbackTouch, sight sound
smell
Creative ProcessGerminal phase - divergent
Exploring, Playing, Experimenting, Thinking, Searching
Practical phase –convergent
Sketching & Modelling
Haptic devices: gloves, force feedback
Rapid prototypingLayer manufacture
Laser cutting3D printing
CAM
Intuitive digital applications with transmodal and spatial interaction
Technology (quantifiable)
Design (qualitative)
Transformations Tools
Texture, compliance, size & shape, mass
Physical Propertiesof materials:
Working Practice
shutter glasses, Motion capture, VR
Selecting, visualisingrendering
2/3D dimensions
Coherence 6DOF
computer, mouse, keyboard
Scope of Tacitus Project to provide solid research as base for haptic application:
Thank you
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