analyzing ads
Post on 04-Aug-2015
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ANALYZING ADS
Patty Treevichaphan
Introduction
For each four advertisements, find:
(1) the basic human need that it is appealing to
(2) the marketing technique it is using and (3) how the ad is framed to catch the
viewer’s attention
Hitachi
• Basic human need: Fun (it makes the person who is watching take part in the movie)
• Marketing techniques: Values Association
• Other techniques: the man who is watching the movie on the couch is in the mirror
Canon
• Basic human need: Power (gives you the ability to find the truth)
• Marketing techniques: Values Association-Power
• Other techniques: interesting picture (attractive)
Lipton Ice Tea
• Basic human need: Fun (she feels pleasure and she’s happy)
• Marketing techniques: Values Association
• Other techniques: the picture is very attractive
Moto
• Basic human need: Love (she’s trying to attract the other sex)
• Marketing technique: Values Association
• Other techniques: Attractive picture
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