analytics and-insight

Analytics and Insight8 Steps to a Better Website

● Plaudit Design is…○ Web Strategy○ Custom Web Design○ Internet Marketing

Who is Plaudit Design?

Matt Dittbenner

Questions● Are you currently using Google Analytics?● How often do you review analytics?● Do you ever compare any reports or metrics

to each other?● Is anyone else in your company interested in

these? Do you report these out to anyone?

Building a Successful WebsiteMore

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Building a Successful Website

● More sales/revenue

● Better brand recognition

● Better brand perception

What is important to your business?

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Building a Successful Website

The website is just one part of your customer’s experience with your organization.

How does this impact your website?

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● What role does it play in that experience?● How should the website contribute to your

company’s success?

Building a Successful Website

What are the top 3 things you hope your website does for your audience? How do these help your company achieve “more success?”

How does this impact your website?

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● Learn about our company.● Learn about our services.● Get in touch with us.

SuccessfulMeasurement

Successful MeasurementAnalytics is a tool that can help us discover the factors that impact website performance.

Technique 1: Goals

● Choose meaningful goals

● Fulfilling a goal is a “conversion”

Set goals for key actions users should perform on the site.

Technique 2: FiltersFilter out traffic from irrelevant visits.

ABC’s ofGoogle Analytics

ABC’s of Google Analytics● Acquisition - Are people getting to the site?

Where are they coming from?

● Behavior - What do they do on the site? What are they viewing? How do they interact?

● Conversions - Are visitors performing a business transaction?

ABC’s of Google Analytics● Acquisition - Are people getting to the site?

Where are they coming from?

● Behavior - What do they do on the site? What are they viewing? How do they interact?

● Conversions - Are visitors performing a business transaction?

Acquisition

● Source

● Medium

Technique 3: CampaignsUse campaigns to assess external marketing efforts.

● Email Newsletters

● Printed Materials● Social Media● More!

Technique 3: CampaignsUse campaigns to assess external marketing efforts.

● Email Newsletters

● Printed Materials● Social Media● More!

Acquisition

Technique 4: Webmaster ToolsGain access to additional SEO information.

Technique 4: Webmaster Tools

This is one part of the page when click on “membership cards”

Technique 4: Webmaster Tools

(These are from Webmaster Tools)

ABC’s of Google Analytics● Acquisition - Are people getting to the site?

Where are they coming from?

● Behavior - What do they do on the site? What are they viewing? How do they interact?

● Conversions - Are visitors performing a business transaction?

Technique 5: Site SearchIdentify information that visitors are looking for on your site.

Top five searches for the reporting period:

Technique 6: EventsUse events to track actions that don’t trigger pageviews.

ABC’s of Google Analytics● Acquisition - Are people getting to the site?

Where are they coming from?

● Behavior - What do they do on the site? What are they viewing? How do they interact?

● Conversions - Are visitors performing a business transaction?

Technique 7: Goal FunnelsConfigure and use the funnel to optimize your goals.

Technique 8: EcommerceConfigure eCommerce to better understand your services.

Thanks for coming!