analysis of the foreign economic activity of “avk” enterprise

Analysis of the foreign economic activity of “AVK” enterprise

Hrytsiuk HannaMEK – 10a

Outline• Main information• Factories• FEA analysis• Success

mechanisms• Conclusion

Introduction• “AVK” Company is one of the largest

confectionery manufacturers in Ukraine. The company was established in 1991. Now “AVK” incorporates 4 factories based in Donetsk, Dnipropetrovsk, Luhansk and Mukacheve.

Main Shareholders of the Company

Valeriy Kravets – 37,5 % Volodymyr Avramenko – 37,5 %

«Confectionery factory “AVK” Dnepropetrovsk».

• Established in – 1973• Output in a year – 72 236 metric tons • Product specialization – pralines,

chocolates and hollow wafers.

«Confectionery factory “AVK” Donetsk»

• Established in – 1926, new building – 2000

• Output in a year – 85778 metric tons• Product specialization –chewing candies

and jellies, biscuits, and combined chocolates.

«Confectionery factory “AVK” Lugansk»

• Established in – 1978

• Output in a year – 39578 metric tons

• Product specialization – combined chocolates and biscuits.

Dynamics of volumes of production of Ukraines’ confectionary enterprises

The name of the companyOutput per year (thos. tonns) Growth (%)

"Roshen" 228,9 2

"Konti" 132 -3

"AVK" 105,9 8

"Biscuits-Chocolates" 51,7 -2

"Zhytomyrski lasoshi" 38,9 -16

Export Volumes of “AVK” CompanyCountry Percentage (%)Russia 59

Kazakhstan 8Azerbaijan 7

Belarus 5Moldova 5Georgia 3

Turkmenistan 3Kyrgyzstan 3

Latvia 3Mongolia 2

“AVK” Company “success mechanisms”

• High quality products• High qualified labor• Smart marketing research and analysis• Analysis of the competitors’ scores• Internet and media support

Conclusion

• “AVK” Company is now doing its’ best to improve its’ profits and to obtain more and more customers in different countries, but personally I would recommend the company to situate its’ production facilities in other countries (or at least in Russia). It will cut the expenses of the company and will bring additional profits.

References

• http://www.avk.ua• http://dnkf.avk.ua• http://ukrkondprom.com.ua/• http://forbes.ua/company/2356

Thanks for your attention!