analysis of target market&competitors&substitutes of folding beds in uk

Made by:Kovalyova T.Nazarchenko N.Semykhat O.Shvets M.

Production and sale of products for home, leisure, sport and tourism

One of leaders in the industry Products are fully certified and meet state

standards of Ukraine Products are resistant to extremes of

temperature, sun exposure, moisture and rain

Main principle – safety for consumers Delivery all around Ukraine

Population 64,100,000 ppl GDP (PPP)

◦Total $2.497 trillion◦Per capita $38,711

GDP (nominal) ◦Total $2.828 trillion◦Per capita$43,830

Inflation rate 1.20% Interest rate 0.50 Consumer price index 128.38

It is a thing that can be useful in an apartment house and a cottage. The folding bed will certainly help you during the arrival of guests and relatives. Minimum size and ease of operation are the main advantages of such furniture. The assembly takes about 2 minutes.

It can be used outdoor during camping or picnic, or lay around at the beach.

Serves as an extra bed for your home, whenever you find a need to use them.

To provide a venue for sleep so that a person may be able to go recharge his or her biological batteries and come prepared for the tasks and responsibilities of the day ahead.

Main goal: Fantastic option for overnightFantastic option for overnight guests.guests.

Easy to store Easy to set up Budget problem solving Value for money Tight on space Must have Mobile Durable Comfortable

Product

Prices

Main competitors, UK

• Venice with mattress and headrest

720 UAH

43.543.5€ + € + COT*COT*

160₤-230₤

200€-290€200€-290€

125₤-220₤

155€-155€-275€275€

130₤-230₤

163€-163€-288€288€

• Venice with mattress 670 UAH

40€ + 40€ + COT*COT*

59₤-160₤

74€-200€74€-200€

140₤-160₤

175€-175€-200€200€

105₤-159₤

130€-130€-200€200€

*COT – Cost of transportation

Some of the main challenges and competition faced by furniture industry are:

◦ Gentler housing market in many countries is reducing to invest in home industry

◦ The furniture market people facing tough competition from departmental stores, grocers and some clothing industries.

◦ Purchasing of big furniture items is slowing down due to economic recession.

The Hideaway Guest Beds (two single beds, by sliding one under the other, the under bed unit conceals two sets of legs that automatically spring down when lifted) Price: £179-£215

Sofa-Beds (a conventional sofa with a cleverly concealed folded bed beneath the seating area, which when required simply lifts up and unfolds into a comfortable double bed) Price: £295-£369

Futons (consists of the futon (mattress) and the base frame, the folded futon sits on the base frame, then when required simply unfurls flat upon the converted base frame) Price: £275-£622

Chair Beds (fold-out to provide a comfortable single bed, ideal for those sleep-over parties)

Price: £265-£549

Day bed (a sofa during the day and a standard single bed at night time, just remove the cushions at night and you have a standard single bed)

Price: £169 - £255

Under-beds (fit underneath most bed frames. Great for that unexpected guest, simply pull out and lift so that the legs drop down) Price: £99 - £169

Wall bed ( a bed that is hinged

at one end to store vertically against the wall, or inside of a closet or cabinet) Price: £249 - £899

Folding chair (a light, portable chair that folds flat, and can be stored in a stack, row, or on a cart) Price: £169 - £459

Brand-name products - top quality, brand-name goods.

Easy ordering and helpful advice - just call or leave a message.

Fast FREE UK delivery - Usually within 14 days - direct to your door.

Easy returns - With our 7 day, hassle-free returns policy.

Working-age adults (male & female) with relative low income (average household income After Housing Costs (AHC) is £374 per week)