analyse how this poster is typical of the codes and

Analysehowthisposteristypicalofthecodesandconventionsofthesci-figenreandexploreitsuseofintertextuality.

Analysehowthisposteristypicalofthecodesandconventionsofthezombiegenreandexploreitsrepresentationofthehero.

Analysehowthisposteristypicalofthecodesandconventionsofthesci-figenreandexploreitspresentationsofPropp’sCharacterTypes.

AnalysehowthisposterusesTodorov’sNarrativestructure.

Analysethefilmposter,consideringitrepresentationofmasculinity.

Analysethefilmposter,consideringhowtypicalitisofthecrime/thrillergenre.

Analysethefilmposter,consideringhowtypicalitsuseofcodesandconventionsoftheWesternare.

Discusshowmediarepresentationsconveyvaluesandattitudesabouttheworld.

Analysehowmeaningsareestablishedthroughintertextuality.

Discussthewaymedialanguageincorporatesviewpointsandideologies.

Analysehowtherepresentationofmenpositionstheaudienceaccordingtotheproducer’sideologies.

Analysetheeffectofsocialandculturalcontextonrepresentation.

Analysehowdevelopingtechnologiesaffectmedialanguageandrevealmultiplemeanings.

Explainhowaudiencerespondtoandinterpretaspectsofmedialanguageconsideringsocialcontext.

Discusshowproducersmakechoicesabouthowtopresenteventsandsocialgroups.

"You'veComeALongWay"— VirginiaSlims,1968

VirginiaSlims mountedanewcampaigninthe1960s tocapitalizeonthewomen'smovementandthesexualrevolution,sellingacigarettebranddirectlytowomen.Prettyunscrupulous,buttheresultingslogan— "You'veComeALongWay,Baby"— becameoneofthekeyphrasesof'60sand'70sfeminism.Andtheadsforthebrand,whichranforyearsinmanydifferentforms,wasoneofthefirstovertlyfeministmajorcampaigns.

ComparetherepresentationofwomeninthisadvertwiththerepresentationofwomeninTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?

"Auto-Complete"— UNWomen,2013

ThiscampaignbyUNWomenutilizedaveryclevermeansofexpressingsocietalbeliefsaboutwomen— Googlesearchautocompletes— andsomeverygooddesigntogetitspointacross.Thesearches,unfortunately,arereal. TheyweredatedMarch9,2013,andtheadvertisersmerelytranscribedthem.Whichmakesthepointevenmoredepressing.

ComparetherepresentationofwomeninthisadvertwiththerepresentationofwomeninTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?

"WhatItIs"— Lego,1981

Withtoday'spink-dominatedgirl'stoyaisles,the rediscoveryofthis1981Legoad in2012 byTheHuffingtonPost wentviral.Italsoraisedthepointthatsexismintoyshasn'tbeenauniformtriptowardsmoreequality— andthatinsomeareas,weseemtohavegonebackwards.

ComparetherepresentationoffemaleinthisadvertwiththerepresentationoffemaleinTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?