an overview of online marketing branch, llc

• 1. BoostingYourROIOnlineOnlineMarketingBranch,LLCAnOverview www.OnlineMarketingBranch.com

2. OnlineMarketingBranchboostsyourROIwithwww.OnlineMarketingBranch.com 3. EmailMarketing OnlineMarketingBranchcancustomizeanemailmarketingstrategyincorporatingaction triggeredemails,transactionalcommunication,personalizedmessages,andnewsletters. tidil tti l i tili d d l tt Itsallaboutfindingoutwhatyourcustomerwantsanddeliveringonyourpromises.Letuscreatethatbeautifulrelationshipbetweenyourcompanyandyourcustomersby handlingallaspectsofemailmarketingincluding: handling all aspects of email marketing including: Emailmarketingstrategy Emailtemplatedesign Emailcopywriting Emailserviceprovider(ESP)evaluationandimplementation p ( ) p ServiceasliaisonforESP ESPtraining Emailcoding A/Btesting Listrebuilding Analyticswww.OnlineMarketingBranch.com 4. WebsiteServices Studiesshowthatvisitorsmakeuptheirmindsaboutacompanyonlineinjusteight seconds.Anonlinebrochuresimplyisn'tgoodenoughanymore.Ineightseconds,visitors d A li b hi l i 'tdh I i ht d i it toyourwebsiteshouldunderstandthatyourcompanyisprofessional,authoritative,and informational.OnlineMarketingBranchcanguideyourcompanytowardsthisgoalbyhandlingeverything Online Marketing Branch can guide your company towards this goal by handling everything todowiththewebsiteincluding: Websitedesign Contactrelationshipmanagementsystem(CRM)evaluationandimplementation Contentmanagementsystem(CMS)evaluationandimplementationgy()p ServiceasliaisonforCRM/CMS CRM/CMSstafftraining Websitedevelopment Websiteoverhaul Generalwebsitemaintenance Searchengineoptimization Analytics www.OnlineMarketingBranch.com 5. SocialMedia Socialmediaisallaboutlisteningtoyourcustomers.Whereandwhendoyouhavetimeto listentoyourcustomers;anddoyouhavetheresourcestojoinintheconversation? li t tt ddhtht j i i thti ?OnlineMarketingBranchcanguideyourcompanythroughthemazeofsocialmediaby helpingtoevaluatethebestsocialmediacreationsandplacementsincluding: Corporate blogsCorporateblogs PagesonsocialnetworkingsiteslikeFacebookandMySpace Twitterandothermicrobloggingplatforms Forums Companywikis externalorinternal p y Widgets Podcasts SocialnewssiteslikeDigg andReddit Viralvideos Virtualworlds Wordofmouthmarketing www.OnlineMarketingBranch.com 6. Search Whenyourcustomerstartsasearch,sheisreadytoreceiveinformationaboutyourlineof business.Shouldntitbeyourcompanythatshefinds?OnlineMarketingBranchensuresthat yourcompanyrankswhereitshould.Searchengineoptimizationfororganicresults Websitetextreviewandrevision Website structure review and revision Websitestructurereviewandrevision Externallinking Sitemapreviewandrevision Regularwebsiteupdating Pressreleaseoptimization AnalyticsPayperclickadvertisingforpaidresults ImplementationofcampaignsonmajorsearchenginesincludingGoogle,Yahoo Keywordevaluationandselection Keyword evaluation and selection Budgetevaluation Geographictargeting Creationofsearchspecificlandingpages Analytics,analytics,andmoreanalytics www.OnlineMarketingBranch.com 7. Advertising Mediabuyingisaquickwaytogetyourcompanysnameinfrontofarelevantaudience. OnlineMarketingBranchcandevelopacomprehensivemediabuyingplantoreachyour O li M k ti Bh d lh idi b i l t h customerswheretheyhangoutonline.Wecanplaceyourcompanyonthemajornews networksandthesmallestblogs whereveryourtargetaudienceis,wellfindthem.OnlineMarketingBranchreachesintothewebusing Online Marketing Branch reaches into the web using Bannerads Blogads Emaillistrental Newslettersponsorshippp Homepagesponsorship Podcastproductplacements Payperclickadvertising Analytics www.OnlineMarketingBranch.com 8. ProvenResultsPeoplearetalkingaboutPrincipal,NicoleSkubas,work:Nicole,youaresotalentedandyouweresoconscientiousinworkingwithus... Wearegoingtomissyouforsure.~MillardFuller,Founder,TheFullerCenterforHousingand Habitat for Humanity HabitatforHumanityIworkedwithNicoleonseveralmarketinginitiativesandshewas alwaysthorough,effectiveandinsightful.Nicolehadanimpressive abilitytoviewaproject,analyzeitandimproveittomaximizeits results.Nicoleworkedwithmeinsocialmediaandonlinemarketing andherversatilityandcompetenceintheseemergingfieldsspeakto herstrengthsasanadaptive,involvedmarketer.~RickyRibeiro,Bark+Bite BlogCheckoutthecasestudies www.OnlineMarketingBranch.com 9. WebroughtNicoleSkubaoninJulytohelp AppAssureSoftware,Inc. withorganicleadsintheshortterm.NothavingasitetoworkwithIessentiallyaskedhertodoherjobwithhandstiedbehindherbackThe Challenge: Backupanddisasterrecovery limitedworkshewasabletodowiththecurrentsitehasbeenpayingoff.Ourgoalforcurrent site has been paying off Our goal for softwarestartupcompanyneededtoboost Augustwas80nonpaidleads,todatewehaveseen153andqualificationratesseemfairly nonpaidleadsasapwithlimitedchangesto constant.Inmytenurethisisthebestmonth thewebsite. forSEOwehavehad. ~AngelaLauria,CMOAppAssureSoftware,Inc.AppAssure Software Inc Strategy: CompletedSEO strategies:Made quickeditstothetitletagsanddescriptionsof thewebsite.Focusedonexternallinking. Submittedthewebsitetodirectoriesandbd hbd d resources.Utilizedsocialmediatoincrease linkstowebsite.Endresults:Monthlyleadsweredoubledwithin twomonthssurpassinggoals. www.OnlineMarketingBranch.com 10. Conversions Deltek,Inc. 7060Challenge: Corporationwasspending$10,000 504040 monthlyonpayperclicksearchengine30 marketing(PPC)withfewconversions.Neededto 2010 increaseleadswithPPCortheywouldabandon thechannelformorecostlyendeavors.Strategy: RevampedthePPCcampaign.Turned offallexistingPPCcampaignsandcreatedanew campaignfocusingonlong tailkeywords,specific campaign focusing on longtail keywords, specificCost/Conversion / adtext,andnewlandingpageswithwhitepapers $70.00$60.00 todrawconversions/leads. $50.00$40.00$30.00 Endresults:Tripledpayperclick End results: Tripled pay per click $20.00 conversions/leadswhileloweringspendby66% $10.00 $0.00 monthly 5Apr16Feb23Feb 1Mar 8Mar 15Mar22Mar 29Marwww.OnlineMarketingBranch.com 11. CommissionVideosIhadthepleasureofworkingwith Challenge: Onlinenewssyndicationstartup NicoleduringhertimeatVoxantandGrabNetworks.Iworkedwithand Grab Networks I worked with companycreatedaseparateventure.Itheronmanyengagementswhere neededafullgotomarketmarketingstrategy. shehadtofullydefinespecificationsandneedstotheengineeringandreportingteams.Inasomewhat Strategy: Oversaw website development web Oversawwebsitedevelopment,webdifficultbusiness/technical andprintmediabuying,email marketing,environment,itwaseasyworking tradeshowparticipation,andpersonnel withNicoletogettheinformation management. weneededtodevelopaproduct.ShehadagoodworkethicandwasShe had a good work ethic and wasalwaysfuntoworkwith. Endresults:Oversawdevelopmentofand ~LawrenceTaxson,Engineering implementedentirebrandandproductwithin Director,BusinessIntelligenceGrabNetworks f fivemonthsallowinggeneralmanagertofocus gg gf onventurecapital. www.OnlineMarketingBranch.com 12. GrabNetworks,Inc. Challenge: OnlinenewssyndicationstartupIlovedworkingwithNicole!HerI l d kiith Ni l ! H companyneededagotomarketonlinerangeofskillsisamazing,doing marketingstrategy.everythingfromdesigningandimplementingeNewsletters, Strategy: Used email list rental PPC social Usedemail listrental,PPC,social performingdetaileddataanalysis,andwritingbeautifulcopyfor media,andmediabuyingtoquicklybuildwebsites,newsletters,anddirect membership.Managedteamofpersonnel,mail.She'screative,thoughtful, vendors,andinterns. ethical,andlotsoffun.~DaraJones,DirectorofDara Jones Director ofCorporateCommunications Endresults:Increasedmembershipfrom250toGrabNetworks 15,000insixmonthsdirectlyimpacting q acquisition.www.OnlineMarketingBranch.com 13. SirenaRiley,JazzSinger Challenge: Jazzsingerwantedtobemorewell@nskuba knows the #socialmedia @nskuba knowsthe#socialmedia knownintheLondonjazzscene.Hadabrand score!yougotquestions,she'sgot newradioshowonlinewithnolisteners. answers.~@SirenaRiley Strategy: Started a Twitter campaign and StartedaTwittercampaignand positionedherFacebookaccountasasocial mediaplatform.GrewherTwitterfollowerlist organically.Usedherenigmaticpersonalityto createmystiqueandattractjazzloverstolisten dl l totheonlineradioshow.Endresults:Thesingerstwohourweeklyshow g y isnowthehighestratedshowonthestation.www.OnlineMarketingBranch.com 14. Readytobecomeoneofoursuccessstories?NicoleSkubaPrincipalConsultantP i i lC lt tOnlineMarketingBranch,LLCwww.onlinemarketingbranch.comNicole@onlinemarketingbranch.comPhone:7034634280FollowonTwitter:@nskuba