an introduction to computational communication

The Way to Computational Communication 通往计算传播学之路

Cheng-Jun Wang

王成军 @ 深圳大学

20130104

s i o i v n

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Outline

• Background 背景

• Three metaphors of theory 关于理论的三个比喻

• Sandglass of generalization 归纳理论的沙漏

• Five levels of research 研究的五个阶段

• Network science网络科学

• Computational thinking 可计算化思维

• The way to computational communication 通往计算传播学之路

• Vision 愿景

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Background

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Net Lens Map 1/5/2013 Cheng-Jun Wang 4

A = B Follow

Your

Logic Immanuel Kant: All our knowledge begins with the senses, proceeds then to the

understanding, and ends with reason. There is nothing higher than reason.

Three metaphors of theory

Sandglass Model of

Generalization

Method

Hypothesis

Theory

Findings

Discussion

Sandglass of generalization

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Claim • Because of

Reason • Based on

Evidence

Five levels of Research

principle

mechanism

law

pattern

data

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Network Science

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e

g

d b

c

h f

a

Public Attention (LOG)

UG

C (

LOG

)

Mathematics

Natural Science

Computer Science

Computational Science

Computational Thinking

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Computer Science

Communication

Physics

Years since born

Co

mp

uta

bili

ty

Economics

Biology

Network Science

The Way to Computational Communication

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Behavioral Data

Relational Data

Longitudinal Data

Big Data

Digital Data

Vision： Where are we?

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• Network science

• Statistical linguistics

• Human Communication dynamics

What we can learn from?

• Digital media

• Big data& digital traces What we have?

• Data journalism

• Computational advertising

What is happening or have done?

Immanuel Kant: Two things awe me most, the starry sky above me and the moral law within me.

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Thank you for your attention!