an interview with brandrally

Who they are / What they do:

Website designdigital MarketingPrint & advertising solutionsCorporate Branding & Identity

a LIttLe BIt oF hIStory:

BrandraLLy’S Work:

THE INTERVIEW

West End

Stairs

Studio

Krispy Cream

s

What is your first memory you can link back to being attracted to design?

01Paul loved to draw at school.

His report card said: “Paul would do better if he applied himself and stopped drawing”.

What is your general perception of the current state of the design industry?

02Where it is: Elitist but also cheap. It is mixed.

Where is it moving: Graphic design is moving.into a social space. But it’s confused.

Are the fundAmentAl design principles being lost with the AdvAncement of technology?

03The design look is changing but the design principles are the same.

How Have advancements in today’s tecHnology affected Brandrally?

04It has produced opportunity.

How to do you tHink social media (especially twitter) Has impactedtHe industry?

05It is now a part of what we do. You don’t necessarily have to be active, you just have to understand it.

TwiTTer and Social Media aMongST STudenTS:

05.5He loves that DCA pushes Twitter and encourages us to get involved.

Paul’s advise: Name your account in a professional manner. Do not have a name like: “superradawesomesexydude1000”

Stock imageS verSuS hiring a photographer or illuStrator?

06Stock libraries are easy and convenient.Will contract a photographer/illustrator when a project is very specific.

Good and bad characteristics of desiGn Graduates in brisbane?

07Good: Willing and eager to learn.Bring life and energy to the industry.

Bad: Expect to be taught on the job.Struggle to adapt to live client’sneeds and budget.

How do you tHink BrisBane compares creatively to otHer australian capital cities?

08Really well. Everyone wants to be in Melbourne.Everyone thinks hipsters are cool.

We charge more than Sydney, we have more studios and we have more work coming in.

Outside Of AustrAliA, Are there Any cities where yOu knOw design And creAtivity thrives?

09Hell Yeah.

Sweden and all of Scandinavia.

Any Advice forgrAduAting students?

101. Tailor your application. 2. Go for what you like.3. Be friendly. 4. Don’t use Microsoft word for your resume. 5. Choose studios just like you would choose your boyfriend or girlfriend.6. Most studios don’t advertise. 7. You’re not a junior designer, You’re a designer.

Your thoughts on self Promotional Pieces?

11They are usually wanky and self absorbed.Need to be targeted and specific to a brand.Be selective, “it’s about targets not missiles”.

Do you think an internship is vital?

12Internships are loosing their value

“You don’t get taught, you just fill a seat and get paid in burritos”. However Jackie was ok with this.

Does your stuDio have any traDitions or secret rituals?

13Cupcake Mondays

taILor your aPProaCh

Future PLanS

tWItter, tWItter, tWItter

1.2.3.

THANK-YOU