amps 2013 ab. source: amps 2013 ba major sunday player sunday sun is the most read tabloid style...
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Source: AMPS 2013 BA
MAJOR SUNDAY PLAYER
Sunday Times
Sunday Sun City Press (Sun)
SundayWorld Sunday Tribune
Weekend Argus: Sunday Edition
The Sunday Independent
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,0003,651
2,646
1,989
1,620
422
139 91
Readership 000s
Sunday Sun is the most read tabloid
style English newspaper on
Sunday
SUNDAY SUN AT A GLANCE
176,692
(Circulation)
2,646mil
(Readership)
95%
Black
(81%) OR
2,141mil
LSM 6-10
80%
Own Homes
R12,727
Average Household Income
34
Average Age
55% Male
45% Female
76%
Urban
1.177mil
Working
Source: AMPS 2013 BA/ ABC Q3 2013
R12,727
Average Personal Income
176,692
Reaches 200 HOMES
SUNDAY SUN’S EXCLUSIVE REACH
895,000 Sunday Sun readers do not read any
other weekly newspaper and 1,224mil do not
read any other Sunday newspaper.
1,170mil do not read any daily newspaper.
Of the South African Sunday English
newspapers, Sunday Sun is the 2nd most circulated Sunday newspaper at 176 692.
Sunday Sun has national distribution.
Sunday Sun reaches the youngest of the
English Sunday newspaper readers at 34yrs
average age.
Source: AMPS 2013 BA
AGE
15-24 25-34 35-49 50+0
100
200
300
400
500
600
700
800
900
0
5
10
15
20
25
30
35650
805
838
353
25%
30%32%
13%
In (000) In (%)
87% of readers are less than 49yrs of age
Source: AMPS 2013 BA
HOUSE-HOLD INCOME
Up to R799 R800-R1399
R1400-R2499
R2500-R4999
R5000-R7999
R8000-R10999
R11000-R19999
R20000+ 0
100
200
300
400
500
600
700
0
5
10
15
20
2520
136
141
413
481
408
592
455
1%
5% 5%
16%
18%
15%
22%
17%
In (000) In (%)
More readers
are in th
e higher house
hold inco
me bracket
Source: AMPS 2013 BA
EDUCATION
Some High Matric Post Matric0
200
400
600
800
1,000
1,200
1,400
0
5
10
15
20
25
30
35
40
45
50867
1,2
24
495
33%
46%
19%
In (000) In(%)
65% readers have completed Matric
Source: AMPS 2013 BA
WORK STATUS
Work Full Time or Work Part Time or
Self Employed
Non Working Housewife
Student Retired Unemployed0
200
400
600
800
1,000
1,200
1,400
0
5
10
15
20
25
30
35
40
45
501,1
77
127
391
126
826
45%
5%
15%
5%
31%
In (000) In (%)
Most readers are employed
Source: AMPS 2013 BA
SUNDAY ENGLISH PAPERS BY LSM
LSM 1-3 LSM 4-7 LSM 8-100
20
40
60
80
100
120
140
160
180
2
65
331
50
49
1
54
45
Sunday Sun Other Sunday English Papers All Sunday English Papers
81% of Sunday Sun readers are in LSM 6-10
In (%)
Source: ABC Q3 2013, AMPS 2013 BA
TOP 10 LIFESTYLE STATEMENTS
In (%)
87
88
89
90
91
92 9291
9090
90 90 89 89 8989
Sunday Sun readers heed advertising
TOP 10 SPORTING INTERESTS
Source: AMPS 2013 BA
Socc
er
Cricke
t
Boxin
g/W
rest
ling
Rugby
Billia
rds/P
ool/S
no...
Baske
tbal
l/Net
ball
Athle
tics
Dancin
g
Jogg
ing/
Runni
ng
Swim
min
g
0
10
20
30
40
50
60
70
60
19 1816 16 14 14 14 13 13
Soccer is the main sport readers are interested in; followed by various other
sports
TOP 10 MONTHLY ACTIVITIES
Source: AMPS 2013 BA
Visiting hair salons, eating in restaurants and shopping for pleasure are
themain monthly activities
Visit Hair Salon
Eat in a restaurant/steakhouse, excluding workplace canteens
Shop For Pleasure
Attend Funeral
Have Braai
Bake For Pleasure
Attend Burial Society Meeting
DIY Activities
Buy DVD discs/Buy compact discs
Read a free magazine delivered to home/collect from shop/taxi rank
0 5 10 15 20 25 30 35 40 45
39
38
32
25
24
19
19
18
18
18
REACH THE MASS MARKET WITH A “FINE TUNE”
Source: ABC Q3 2013, AMPS 2013 BA
Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus
into the more affluent segment of this market with 39% of readers coming from
households earning more than R11,000 per month
There is low duplication between Daily Sun and Sunday Sun and the two offer comprehensive reach of the average South African consumer; with 1,455million
Sunday Sun readers under the age of 34years.
Exclusive Sunday Sun readers are the most well off of the Sun continuum - with
almost 500,000 with a post Matric.
If you want to reach the mass market and need to fine tune your focus, Sunday
Sun offers the media solution that delivers.
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