AMPS 2013 AB

Source: AMPS 2013 BA

MAJOR SUNDAY PLAYER

Sunday Times

Sunday Sun City Press (Sun)

SundayWorld Sunday Tribune

Weekend Argus: Sunday Edition

The Sunday Independent

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,0003,651

2,646

1,989

1,620

422

139 91

Readership 000s

Sunday Sun is the most read tabloid

style English newspaper on

Sunday

SUNDAY SUN AT A GLANCE

176,692

(Circulation)

2,646mil

(Readership)

95%

Black

(81%) OR

2,141mil

LSM 6-10

80%

Own Homes

R12,727

Average Household Income

34

Average Age

55% Male

45% Female

76%

Urban

1.177mil

Working

Source: AMPS 2013 BA/ ABC Q3 2013

R12,727

Average Personal Income

176,692

Reaches 200 HOMES

SUNDAY SUN’S EXCLUSIVE REACH

895,000 Sunday Sun readers do not read any

other weekly newspaper and 1,224mil do not

read any other Sunday newspaper.

1,170mil do not read any daily newspaper.

Of the South African Sunday English

newspapers, Sunday Sun is the 2nd most circulated Sunday newspaper at 176 692.

Sunday Sun has national distribution.

Sunday Sun reaches the youngest of the

English Sunday newspaper readers at 34yrs

average age.

Source: AMPS 2013 BA

AGE

15-24 25-34 35-49 50+0

100

200

300

400

500

600

700

800

900

0

5

10

15

20

25

30

35650

805

838

353

25%

30%32%

13%

In (000) In (%)

87% of readers are less than 49yrs of age

Source: AMPS 2013 BA

HOUSE-HOLD INCOME

Up to R799 R800-R1399

R1400-R2499

R2500-R4999

R5000-R7999

R8000-R10999

R11000-R19999

R20000+ 0

100

200

300

400

500

600

700

0

5

10

15

20

2520

136

141

413

481

408

592

455

1%

5% 5%

16%

18%

15%

22%

17%

In (000) In (%)

More readers

are in th

e higher house

hold inco

me bracket

Source: AMPS 2013 BA

EDUCATION

Some High Matric Post Matric0

200

400

600

800

1,000

1,200

1,400

0

5

10

15

20

25

30

35

40

45

50867

1,2

24

495

33%

46%

19%

In (000) In(%)

65% readers have completed Matric

Source: AMPS 2013 BA

WORK STATUS

Work Full Time or Work Part Time or

Self Employed

Non Working Housewife

Student Retired Unemployed0

200

400

600

800

1,000

1,200

1,400

0

5

10

15

20

25

30

35

40

45

501,1

77

127

391

126

826

45%

5%

15%

5%

31%

In (000) In (%)

Most readers are employed

Source: AMPS 2013 BA

SUNDAY ENGLISH PAPERS BY LSM

LSM 1-3 LSM 4-7 LSM 8-100

20

40

60

80

100

120

140

160

180

2

65

331

50

49

1

54

45

Sunday Sun Other Sunday English Papers All Sunday English Papers

81% of Sunday Sun readers are in LSM 6-10

In (%)

Source: ABC Q3 2013, AMPS 2013 BA

TOP 10 LIFESTYLE STATEMENTS

In (%)

87

88

89

90

91

92 9291

9090

90 90 89 89 8989

Sunday Sun readers heed advertising

TOP 10 SPORTING INTERESTS

Source: AMPS 2013 BA

Socc

er

Cricke

t

Boxin

g/W

rest

ling

Rugby

Billia

rds/P

ool/S

no...

Baske

tbal

l/Net

ball

Athle

tics

Dancin

g

Jogg

ing/

Runni

ng

Swim

min

g

0

10

20

30

40

50

60

70

60

19 1816 16 14 14 14 13 13

Soccer is the main sport readers are interested in; followed by various other

sports

TOP 10 MONTHLY ACTIVITIES

Source: AMPS 2013 BA

Visiting hair salons, eating in restaurants and shopping for pleasure are

themain monthly activities

Visit Hair Salon

Eat in a restaurant/steakhouse, excluding workplace canteens

Shop For Pleasure

Attend Funeral

Have Braai

Bake For Pleasure

Attend Burial Society Meeting

DIY Activities

Buy DVD discs/Buy compact discs

Read a free magazine delivered to home/collect from shop/taxi rank

0 5 10 15 20 25 30 35 40 45

39

38

32

25

24

19

19

18

18

18

REACH THE MASS MARKET WITH A “FINE TUNE”

Source: ABC Q3 2013, AMPS 2013 BA

Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus

into the more affluent segment of this market with 39% of readers coming from

households earning more than R11,000 per month

There is low duplication between Daily Sun and Sunday Sun and the two offer comprehensive reach of the average South African consumer; with 1,455million

Sunday Sun readers under the age of 34years.

Exclusive Sunday Sun readers are the most well off of the Sun continuum - with

almost 500,000 with a post Matric.

If you want to reach the mass market and need to fine tune your focus, Sunday

Sun offers the media solution that delivers.

THANK YOU