amat innovative approaches to increase donor designation in the hispanic community
Post on 01-Jul-2015
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Innovative Approaches to Increase Donor Designation in the Hispanic Community:
Community Leadership/Media Engagement
Raiza MendozaHispanic Public Relations & Community Outreach Coordinator
Gift of Hope Organ & Tissue Donor Network
The star…• Starting on Minus Zero
• No volunteers
• No supporting leaders or agencies
• Prejudice about organ donation on both, the people (Latinos) and the agencies attending Latinos
• No known friends or connections in Illinois
Crying was not an option…
But we believe that…
Nothing is impossible when we commit ourselves to a higher cause
What did we do?• Research:
• our population composition: number, location, origin
• agencies serving them and their leadership
• Make a list: Select the leaders better fit for your needs & goals
• select very carefully based of their achievements and leadership skills.
• Prepare a strategic plan and objectives:
• Goals & Roles
• Expectations
Hispanic Hospitals & Community Council
• Transplant surgeons Family Practitioner Doctors
• ICU Nurse Social Workers
• Chaplain Priest
• Media: People from the TV, Radio & print media
• A Donor Family A Recipient
• TV personalities Speaker & Author
• Gift of Hope Staff Marketing Specialist
• Fashion Model Software programer
Additionally it opened doors with Churches and the Mexican Consulate
Hispanic Hospitals & Community Council
Catholic Church
National Donor SabbathThis celebration has been a great tool to successfully engage religious leaders from Christian Churches
Iglesia Evangélica Silohe
Our Lady of Guadalupe
Assumption Church BVM
Centro Cristiano Vida Abundante
Centro Familiar Vida Nueva
Addison Presbyterian Church
Rebaño Companerismo Cristiano
Iglesia Bautista Emmanuel
Misión Voz del Altísimo
Iglesia Hispana Adventista del Séptimo Día
Primera Iglesia Bautista Latina
Headline Here
We cannot produce different results by doing the same things we always do
We need to use new methods, show new ideas.We need to have a innovative approach to the challenge to increase donor designation.
It is about thinking Smarter, no Harderand creating innovatively to get results.
Some statements to highlight…
Needfinding is a process of looking for new opportunities
Framing. It’s what happens when you gather a set of observations and look for the important patterns.
After you develop some frames, then the process turns to Creative Combination.
Ideas that emerge as worthy of detailed study are then Prototyped.
The Innovation Cycle
Another way to engage… Celebrities Campaign
Celebrities Campaign
Celebrities Campaign
More celebrities are joining…
Another way to engage… Celebrities Campaign
Something started to happen…
New opportunities opened for our cause…
The organization Miss Illinois Latina decided to support us…
The Director and Actors of the Comedy Todo o Nada
Singers and models also started to join…
Youth Campaign: New Futuro
Color & Color Tu Color Latino
Elementary School to Celebrate Children’s Day
A real life story…
as inspiration for a mural
And its results…
Associations with Agencies…
Associations with Politicians…
Associations with organizations
Chambers of Commerce Instituto de Progreso Latino Judge in Miss Illinois Latina
Judge in Miss Cultural Bolivia y Colombia
Chicago FireIL. Soccer club
Latino Heroes Campaign
Carlos Flores’ new book dedication
You can become a hero when you registeras an organ donor
Register as an organ donor and give the gift of life to a person and his family.
It only will take a few seconds to register.
NMDAD
NMDAD in the Media
NMDAD
Why these campaigns…
Celebrities Campaign
Latino Hero Campaign
Organ & Tissue Donation: What Illinoisans think about it
PR/Public Education
The truth is that our mission of saving lives is the magic key to open doors and engage community leaders and the media
We need to create innovative approaches to outreach people we normally don’t influence in order to increase donor designation
The truth
The Innovation Cycle
The goal is to prototype as quickly as possible so that the learning process can be accelerated
Learning about the edge may require us to spend time with people that we’re not used to being with, and require us to understand what may be a much different thinking
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