alliance & leicester ad campaign
Post on 16-Aug-2015
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Copyright © DA Creative Ltd 2005
Alliance & LeicesterCase Study Presentation
The Brief: Create a marketing campaign for the‘Making Questions Count’ credit card promotion initiative
First stage ideasscamped and faxedthrough to A&L forquick decision!
Stage 1 - Visual approval
Stage 2 - Researchand testing of twoimages to createthe ideal island
Stage 3 - Work in progress
Stage 4 - Final image
Our Process
Visual Application
DL leaflets
A1 Posters
Front of branch posters
Internal comms literature
Back-drop posters
“Working within tight guidelines can often limit creatives, but DA found a
great solution to a brief that was pressing right from the start. A superbly
executed campaign”
Kevin Yates, Head of Design,
Alliance & Leicester Plc
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