all building engagement through marketing and communications
Post on 15-May-2015
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Building Engagement:
Marketing & Communications
• Engage all alumnae for the purpose of connecting them to the College and to one another.
• Stay relevant and target audiences strategically—according to life stages, class affiliation, regions, interests, etc.
• Support organic alumnae initiatives to meet their needs in a rapidly changing world.
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Alumnae AssociationCONSTITUENCIES
Generations & Social Media
Source: Edudemic, 2013
Source: Edudemic, 2013
Generations & Cell Phones
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Geography & Internet
Source: Internet World Stats
• Marketing and communications: print, electronic, website, video, social media
• Volunteer boards and committees
• Reunion, classes, clubs, and special interest groups
• Events worldwide and on campus
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Social Media & Women
Source: Pew Research Center
A Look at Reunion 2013
Class Websites
Classes and Social Media
Resources
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