alan ji, lola bakare, risa kuamochi, justine singer-kaufold
Post on 25-Dec-2015
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NEVERLOSTGLOBAL GPS TECHNOLOGY INTEGRATION, &
SOLUTIONS
Alan Ji, Lola Bakare, Risa Kuamochi, Justine Singer-Kaufold
WHO ARE WE?
Consumer Products
B2B Technology & Services
Mobile & Web Services
NEVERLOST is a GPS technology company that offers technology and
services to businesses, and sells GPS integrated products and
online/mobile services direct to consumers
MISSION STATEMENT
“At NEVERLOST our mission is to provide our
customers with the highest quality GPS products and
services at affordable prices. Our top priority is the
satisfaction of our customers and providing them with
the most reliable, secure, and convenient location
information at all times.”
MARKET ANALYSIS
Businesses
Childcare
Elderly care
Consumers
Men/Women: 18-
25
Men/Women: 45-
65
MARKET BREAKDOWN Consumers
Men/Women: 18-25
• First car/bike owners• First dorm/apartment owners• Technology savvy • “Speed” oriented generation• Image conscious
Statistics• Number of people ages 18-24 in
PA (as of 2012): 1,263,768• Number of people ages 20-24 in
Philadelphia:146,717
Men/Women:45-65
• Long-time owners of homes/cars• Busy home/work life• Somewhat up-to-date on
technology• Convenience oriented• Simplicity oriented
Statistics • Number of people ages 45-54 in
Philadelphia: 197,970 • Number of people ages 55-64 in
Philadelphia:160,808
MARKET BREAKDOWN Businesses
Childcare:• Schools• Daycares• After care programs• Nurseries• Nanny agencies
Elderly Care:• Old age homes• Assisted living facilities• Hospitals • Live in held agencies • Gated communities
Statistics:• 2,693 registered
assisted living
facilities in PA• Average cost $3,175
per month in PA• 15% of population
senior residents in PA
MARKET GROWTH
Businesses:
• Huge potential market growth of ageing “baby boomer” generation leading to increase in old age homes and assisted living facilities
• Young children and new children being born from the large population of 24-30’s
Consumers:
• As the new generation of young consumers age into the 18-25 range, they are increasingly technologically savvy and expect their worlds to move at an increasingly fast pace
• The 45-65 year olds will be increasingly busy taking care of their aging parents and families, contributing to their need for convenience and speed
REVENUE STREAMSGPS Products:
• Key chains
• Phone cases
• Promotional products
• Partnerships
• Major brands• Fashion companies• Car companies • Airlines
GPS Services:• Old age homes • Day care centers• Hospitals • Schools• Businesses
• Bike shops • Car rentals• Libraries
• Manufactures • Products for the elderly• Products for children• Products for the handicapped• Car manufactures
MARKETING & ADVERTISING STRATEGY
SALES STRATEGY Direct Sales
• Use connections to enter established businesses/markets
• Train sales staff to be knowledgeable of the product and the business/market they are entering
• Set up meetings with potential buyers through routine calls/emails/flyers
• Attend industry events/conferences/fairs and join associations/membership alliances
Strategic Partnerships
• Connect to potential partners via email promotions/newsletters
• Contact HR department for partners
• Send free samples and provide hard data on potential revenue increase for brands that partner with NeverLost
RETENTION STRATEGYFor Businesses
• Discounts on large orders
• Free samples of new products
• Provide free software updates and maintenance services
• Special offers for businesses who recommend our services to other businesses
• Send our surveys on customer service performance and get in touch with those who have complaints/critiques
For Customers • Monthly email offers and
coupons • Popup offers for mobile app
users• Savings for those who get
friends to place orders• Discounts for those who fill
out customer service
surveys
MANAGEMENT & OPERATIONSOperations
• Office
• Telephone
• Office Server
• CRM
• Accounting Software
• Office Equipment
• Employees
COMPETITIONUs:• Lightweight • Fashionable • Inexpensive• Widely available • Quality/satisfaction
guaranteed • Customer service
oriented • Promotions/
discounts• Integrated with
latest
technology/social
media
Top Competitors:
GPS Service Providers1. Garmin2. TomTom3. Magellan4. Mio
GPS products5. Amazon6. eBay7. Zazzel 8. Radio Shack
Them:
• Large/cumbersome/heavy
• Expensive
• Unattractive/unfashionable
• Unreliable
• Not up-to-date with current mobile devices
• Offered online only
• Require batteries
• Unguaranteed quality/performance
FINANCIAL OVERVIEW & REVENUE PROJECTIONS
EXPENSES
CAPITAL NEED/USAGE
EXIT STRATEGY Exit Strategy Pros Cons
Seek Second Round of Investment:After repayment of initial principal and specified return on investment, seek second round of investment for operations expansion
• Maintain control over business operations
• Potential for profits from expansion
• Build investor confidence in company’s ability to produce returns
• High risk• Potential for large losses
if company underperforms
• Credibility/reputation of entrepreneurs on the line
Strategic Acquisition: Another company purchases business with cash and/or stock in acquiring company
• Potential for large payout • Potential for bidding wars• Liquidity • Improve company’s
performance• Consolidate to remove
excess capacity from industry
• Get skills/technologies faster or at lower costs than they can be built
• Loss of operating control • Loss of management
team• Changes to operations,
staff, and business lines • Potential for bad fit
between acquirer and acquiree
NEVERLOSTGLOBAL GPS TECHNOLOGY INTEGRATION, &
SOLUTIONS
THANK YOU FOR YOUR CONSIDERATION!
FROM ALL OF US AT
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