NEVERLOSTGLOBAL GPS TECHNOLOGY INTEGRATION, &

SOLUTIONS

Alan Ji, Lola Bakare, Risa Kuamochi, Justine Singer-Kaufold

WHO ARE WE?

Consumer Products

B2B Technology & Services

Mobile & Web Services

NEVERLOST is a GPS technology company that offers technology and

services to businesses, and sells GPS integrated products and

online/mobile services direct to consumers

MISSION STATEMENT

“At NEVERLOST our mission is to provide our

customers with the highest quality GPS products and

services at affordable prices. Our top priority is the

satisfaction of our customers and providing them with

the most reliable, secure, and convenient location

information at all times.”

MARKET ANALYSIS

Businesses

Childcare

Elderly care

Consumers

Men/Women: 18-

25

Men/Women: 45-

65

MARKET BREAKDOWN Consumers

Men/Women: 18-25

• First car/bike owners• First dorm/apartment owners• Technology savvy • “Speed” oriented generation• Image conscious

Statistics• Number of people ages 18-24 in

PA (as of 2012): 1,263,768• Number of people ages 20-24 in

Philadelphia:146,717

Men/Women:45-65

• Long-time owners of homes/cars• Busy home/work life• Somewhat up-to-date on

technology• Convenience oriented• Simplicity oriented

Statistics • Number of people ages 45-54 in

Philadelphia: 197,970 • Number of people ages 55-64 in

Philadelphia:160,808

MARKET BREAKDOWN Businesses

Childcare:• Schools• Daycares• After care programs• Nurseries• Nanny agencies

Elderly Care:• Old age homes• Assisted living facilities• Hospitals • Live in held agencies • Gated communities

Statistics:• 2,693 registered

assisted living

facilities in PA• Average cost $3,175

per month in PA• 15% of population

senior residents in PA

MARKET GROWTH

Businesses:

• Huge potential market growth of ageing “baby boomer” generation leading to increase in old age homes and assisted living facilities

• Young children and new children being born from the large population of 24-30’s

Consumers:

• As the new generation of young consumers age into the 18-25 range, they are increasingly technologically savvy and expect their worlds to move at an increasingly fast pace

• The 45-65 year olds will be increasingly busy taking care of their aging parents and families, contributing to their need for convenience and speed

REVENUE STREAMSGPS Products:

• Key chains

• Phone cases

• Promotional products

• Partnerships

• Major brands• Fashion companies• Car companies • Airlines

GPS Services:• Old age homes • Day care centers• Hospitals • Schools• Businesses

• Bike shops • Car rentals• Libraries

• Manufactures • Products for the elderly• Products for children• Products for the handicapped• Car manufactures

MARKETING & ADVERTISING STRATEGY

SALES STRATEGY Direct Sales

• Use connections to enter established businesses/markets

• Train sales staff to be knowledgeable of the product and the business/market they are entering

• Set up meetings with potential buyers through routine calls/emails/flyers

• Attend industry events/conferences/fairs and join associations/membership alliances

Strategic Partnerships

• Connect to potential partners via email promotions/newsletters

• Contact HR department for partners

• Send free samples and provide hard data on potential revenue increase for brands that partner with NeverLost

RETENTION STRATEGYFor Businesses

• Discounts on large orders

• Free samples of new products

• Provide free software updates and maintenance services

• Special offers for businesses who recommend our services to other businesses

• Send our surveys on customer service performance and get in touch with those who have complaints/critiques

For Customers • Monthly email offers and

coupons • Popup offers for mobile app

users• Savings for those who get

friends to place orders• Discounts for those who fill

out customer service

surveys

MANAGEMENT & OPERATIONSOperations

• Office

• Telephone

• Office Server

• CRM

• Accounting Software

• Office Equipment

• Employees

COMPETITIONUs:• Lightweight • Fashionable • Inexpensive• Widely available • Quality/satisfaction

guaranteed • Customer service

oriented • Promotions/

discounts• Integrated with

latest

technology/social

media

Top Competitors:

GPS Service Providers1. Garmin2. TomTom3. Magellan4. Mio

GPS products5. Amazon6. eBay7. Zazzel 8. Radio Shack

Them:

• Large/cumbersome/heavy

• Expensive

• Unattractive/unfashionable

• Unreliable

• Not up-to-date with current mobile devices

• Offered online only

• Require batteries

• Unguaranteed quality/performance

FINANCIAL OVERVIEW & REVENUE PROJECTIONS

EXPENSES

CAPITAL NEED/USAGE

EXIT STRATEGY Exit Strategy Pros Cons

Seek Second Round of Investment:After repayment of initial principal and specified return on investment, seek second round of investment for operations expansion

• Maintain control over business operations

• Potential for profits from expansion

• Build investor confidence in company’s ability to produce returns

• High risk• Potential for large losses

if company underperforms

• Credibility/reputation of entrepreneurs on the line

Strategic Acquisition: Another company purchases business with cash and/or stock in acquiring company

• Potential for large payout • Potential for bidding wars• Liquidity • Improve company’s

performance• Consolidate to remove

excess capacity from industry

• Get skills/technologies faster or at lower costs than they can be built

• Loss of operating control • Loss of management

team• Changes to operations,

staff, and business lines • Potential for bad fit

between acquirer and acquiree

NEVERLOSTGLOBAL GPS TECHNOLOGY INTEGRATION, &

SOLUTIONS

THANK YOU FOR YOUR CONSIDERATION!

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