aimia future of digital - future of online retail
Post on 09-May-2015
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The Future of Online Retail
Tim O’NeillJoint Managing Director, Reactivewww.reactive.com
ABOUT REACTIVE
• Independent digital agency with a focus on;– Web strategy, design & development– eCommerce– Social media
• Running for 12+ years• Melbourne, Sydney, London & Auckland
The Global Threat
“Australians spent $23b online in 2008, with estimated growth of 9% annually to $32b by 2012”
Forrester Research, 2009
But…
“…In 2005, Australian online shoppers reported making 86% of their total spend in Australia, but by December 2008 this had dropped to 57%...”
Australian Payments & Clearing Association, July 2009
5
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$1.00
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$1 A
UD
= $
USD
Shar
e of
Vis
its to
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ppin
g &
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ssifi
eds
International Retail Websites
Local Retail Websites
Exchange Rate
Source: Experian Hitwise, October 2009 and www.rba.gov.au
INTERNATIONAL VS AUSTRALIAN ONLINE RETAIL
- Exchange Rate
The Global ThreatSo, what is the…
Social Shopping
AUSSIES LOVE FACEBOOK
• Australians spend on average 8 hours/month on Facebook
• Australians spend more time on average per month using social media than any other country
• 8 million Aussies on Facebook
Nielsen Online, 2009
Mobile Commerce
• Still in it’s infancy in Australia
• Huge growth potential
• International retailers using m-commerce include; Ralph Lauren, Victoria’s Secret, Sears, Net-A-Porter and Galeries Lafayette
MOBILE COMMERCE
• Barriers to buying on mobile devices;– Difficult to purchase with a credit-card
– Most B2C retailers don’t store credit-card details, or allow purchase ‘on account’
– Hence, a lack of compelling Australian m-commerce case studies
– But...
MOBILE COMMERCE - BARRIERS
91% of Australian online shoppers have purchased online with a credit card. 51% prefer this method.
Nielsen Australian Online Retail Monitor
• Location-aware shopping
• Always on, always with you
• Vouchers saved on phone, used instore
• QR codes / Microsoft Tag
• Micro-payments within Applications
MOBILE COMMERCE – OTHER OPPORTUNITES
Product Visualisation
Retail Environments
Personalised Experiences
• Single view of the customer• Reserve online, pick up in store• Buy online, get customer service instore, • Call up and have someone be able to see your
online orders, etc.
MULTI-CHANNEL RETAILING
DISCLAIMER… GET THE BASICS RIGHT FIRST!
• Product• Promotion• Conversion
The Global Threattim.oneill@reactive.com@timwoneillwww.reactive.com
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