agile for girls' - rachel picken, mpad

Post on 25-May-2015

107 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

MPAD's managing director, Rachel Picken, presenting 'Agile for Girls' at the Agile on the Beach conference in Cornwall. The presentation showcases how Rachel picks the best parts of Agile to use in marketing and public relations campaigns.

TRANSCRIPT

Agile for GirlsRachel Picken, MPAD

www.mpad.co.uk @RachelPicken

How did this happen?

Why do I find this Agile

stuff interesting?

www.mpad.co.uk @RachelPicken

www.mpad.co.uk @RachelPicken

Is there a more

sensible way to plan?

Why do I find this Agile

stuff interesting?

www.mpad.co.uk @RachelPicken

Excellence theory

Best laid plans…

www.mpad.co.uk @RachelPicken

Why do I find this Agile

stuff interesting?

www.mpad.co.uk @RachelPicken

Is there a more

sensible way to plan?

www.mpad.co.uk @RachelPicken

CIPR research project

PR planning for a digital age

www.mpad.co.uk @RachelPicken

www.mpad.co.uk @RachelPicken

Everyone wants to use Agile nowadays(Reaction via tutor)

www.mpad.co.uk @RachelPicken

Conclusion:

Some people plan, some don’t.

How I now use AgileUse the manifesto as a guiding principle

www.mpad.co.uk @RachelPicken

1. Individuals and interactions over processes and tools

2. Working software over comprehensive documentation

3. Customer collaboration over contract negotiation

4. Responding to change over following a plan

www.mpad.co.uk @RachelPicken

Individuals and interactions over

processes and tools

Working software over comprehensive documentation

www.mpad.co.uk @RachelPicken

Customer collaboration over contract negotiation

www.mpad.co.uk @RachelPicken

Responding to change over following a plan

www.mpad.co.uk @RachelPicken

www.mpad.co.uk @RachelPicken

Be prepared for your plan to go out of the window.Higher Newham Farm & Village

Adventures with Value Stream Mapping.

–Why did we do this?

www.mpad.co.uk @RachelPicken

What did we do?

www.mpad.co.uk @RachelPicken

What did we discover?

www.mpad.co.uk @RachelPicken

• Overproduction

• Waiting & Delays

• Inventory

• Movement of people

• Transport of Materials

• Defects & Rework

• Inappropriate processing

www.mpad.co.uk @RachelPicken

Overproduction

Just good enough is sometimes OK to get a feel for written or design work.

www.mpad.co.uk @RachelPicken

Waiting and delays

How can you work with your clients to

minimize waiting for sign off? Build it into

your ts and cs

www.mpad.co.uk @RachelPicken

Inventory

Staff not being used to capacity

www.mpad.co.uk @RachelPicken

Movement of people

Your office/work base compared to your

client base

www.mpad.co.uk @RachelPicken

Transport of materialsDeliver to us or direct

www.mpad.co.uk @RachelPicken

Defects and rework

The briefing and presentation process

www.mpad.co.uk @RachelPicken

Inappropriate processing

Overdoing the paperwork

What have we learnt?

www.mpad.co.uk @RachelPicken

There’s nowhere to

hide!

www.mpad.co.uk @RachelPicken

www.mpad.co.uk @RachelPicken

Customers still want

some sort of plan.

Clients need to be nurtured and managed

www.mpad.co.uk @RachelPicken

Half of the job of effective consultancy is not

necessarily the quality of the work, but how it’s

delivered.

www.mpad.co.uk @RachelPicken

Focus on clear objectives -

What are the measures of

success? Rather than the details of how you are going

to get there. www.mpad.co.uk @RachelPicken

www.mpad.co.uk @RachelPicken

A balance between beard-stroking and

bish bash bosh

Easy ways to introduce Agile to your creative consultancy business

today

www.mpad.co.uk @RachelPicken

1. How can you work more collaboratively with your

customers?

www.mpad.co.uk @RachelPicken

2. How can you cut down on waiting time?

www.mpad.co.uk @RachelPicken

3. How can you streamline paperwork?

www.mpad.co.uk @RachelPicken

4. How can you make workstreams more visible?

www.mpad.co.uk @RachelPicken

Thank you.Your questions are welcome

www.mpad.co.uk @RachelPicken

top related