agenda - flipkartads.flipkart.com/wp-content/uploads/2016/12/flipkart-ads-deck-website.pdf ·...

AGENDACommerce advertising

Power of transacting consumers

About Flipkart ads

When to leverage Flipkart ads

Product portfolio

Salient features

COMMERCE ADVERTISING

POWER OF TRANSACTING CONSUMERS

100 MN Registered users

10 MN Daily visitors

7.2 MN Daily unique visitors

1 IN 5 visitors make a purchase

>1.6 MILLION HRS

of engagement

65%consumers’ income

exceeds 3l p.a.

between 18-35 years of age

80%80% 49%

graduates orpost-graduates

mid to senior Levelprofessionals

68%

Top 8 metroscontribute to

Of flipkart’s visitors

ABOUT FLIPKART ADSFlipkart ads is an end-to-end commerce advertising solution that lets brands engage with transacting consumers. Flipkart ads helps measure results right from awareness and consideration to purchase.

COMMECE ADVERTISING

WHEN TO LEVERAGE FLIPKART ADS

DURING PRODUCT

LAUNCHES AND

SUSTENANCE

BUILDING BRAND

AWARENESS

INCREASING

CONSIDERATION

IMPROVING

CONVERSIONS

PRODUCTPORTFOLIO

- PREMIUM ADS- BRAND STORIES- BRAND STORY CARDS

PREMIUM ADS

• First page first look

• High visibility of daily visitors

• Top of mind recall

• Non-intrusive ad format

• Seamless user experience

• Sharp targeting with profiled audience

• Native ad format

BRAND STORIES

• 6 scrollable cards. 6 different brands

• Each card features the ad of one brand

• Appears on the 2nd fold i.e soon after premium ads slot the part of the site that receives the highest amount of visual traffic

BRAND STORY CARDS

SALIENT FEATURES

- FULL FUNNEL MEASUREMENT

- CONSUMER TARGETING

- MULTIPLE FORMATS

• Showcases an uplift at each stage of the consumer’s shopping journey

• Measures the performance from awareness and consideration to purchase

• The right message to the right user at the right time

• High action and engagement rates

• Interactive ad formats

• In the form of show reels, banners, infeed cards, etc

FULL FUNNEL

MEASUREMENT

CONSUMER

TARGETING

MULTIPLE

FORMATS