advocacy marketing usc_discussion_topic_july12_2013

Advocacy: Marketing, Social Media, and

Events Promoting the Library

OhioLINK User Services CommitteeJuly 12, 2013

TWITTER #USCREF

VIDEO STREAM HTTPS://WWW.OHIOLINK.EDU/OSTAFF/VIDEO-BROADCAST.HTML

SLIDESHAREHTTP://WWW.SLIDESHARE.NET/LYNNLENART

Otterbein University

Allen Reichert

Featuring alumni

Popular tie-ins

And, of course, zombies…

Kathy Dobda

Cleveland State

Meet Your Personal Librarian Event

University of Cincinnati

Debbie Tenofsky

Information Literacy Month Research Challenges

Chinese New Year

Orientation

Orientation – Collaborating or Cheating

Miami University

Utilizing the Twitter API

Eli Sullivan presenting work of

Jason Paul Michel

Miami University Libraries

Why?

Provide proactive assistance to users

Create social rapport with users

Gain unique insight of user base

Gain honest, unfiltered user feedback

How?

php script, MySQL tables…

Identify & search “key” terms

Set geolocation parameters

More technical stuff…

What

Notable Interactions

Research Need

Social Capital/Rapport

User Feedback

User Feedback

Social Capital/Rapport

Information Need

~ 205 followers ~ 15 interactions/week

Future Developments

Develop a deeper set of keywords

Incorporate SMS notifications to subject specific librarians when relevant tweet is

recorded

Analyze data for user satisfaction / areas for improvement

More info?

Jason Paul Michelmicheljp@MiamiOH.edu@jpmichel

Code:Query and store: https://gist.github.com/3846007Display: https://gist.github.com/3846055

WHAT THE LIBRARIANS SEE

http://dog.lib.muohio.edu/~jpmichel/apis/twitter/twitter_api_oxford_bootstrap.php

University of Akron Law

Lynn Lenart

Law Library posts on the Law School Blog

Blog announcements are emailed

to all law students once

a day.

http://blogs.uakron.edu/law/category/law-library/

Sample email that all students and law school staff receive- one per dayhttp://www.uakron.edu/law/library/archive_2013.dot

Phone & mobile device charging stationhttp://www.kwikboost.com/

Bowling Green University

Vera Lux

The Inspiration

Ride the Falcon event

“It was our most successful social media project.”

Result“We gained many twitter followers and FB likes because students were much more likely to share their photos and tag

themselves. “

Links to the Facebook page

https://www.facebook.com/photo.php?fbid=10151186171112634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater

https://www.facebook.com/photo.php?fbid=10151185119827634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater

This summer’s social media project

Connect with retired staff and alumniFilling in the library’s Facebook timeline with

photos and tidbitsBack to the library’s origination in 1914

https://www.facebook.com/BGSULibrary

THANK YOU