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AnalysisRecognizing Claims, Reasons, Persuasive Appeals, and Counterarguments

English 9 Honors

October 25-29, 2010

Writing Applications 2.4 Write persuasive compositions:

Structure ideas and arguments in a sustained and logical fashion.

Use specific rhetorical devices to support assertions.

Clarify and defend positions with precise and relevant evidence.

Address readers’ concerns, counterclaims, biases, and expectations.

ESLR’s: Reflective Communicators who read, write, listen, and speak well. Resourceful Learners who think critically.

Directions For each of the following advertisements,

look for:

The persuasive claim: What is the advertiser trying to convince you is true?

The reasons: Why does the advertiser suggest you should believe their argument?

The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals?

A possible counterargument: What could someone argue that disproves the advertiser’s claim?

Record your answers in your chart.

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The asterisk (*) reads: “whitens by removing surface

stains.”

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