advanced social media for nonprofits
Post on 26-Jun-2015
769 Views
Preview:
TRANSCRIPT
Advanced Social Media for Nonprofits
A Beginner’s Guide
How Online Engagement Results in Real World Action
4
5
66
WASHINGTON AREA BICYCLISTS ASSOCIATIONWASHINGTON AREA BICYCLISTS ASSOCIATIONHow to Get the Executive Director InvolvedHow to Get the Executive Director Involved
8
Blogwaba.org/
blog
Facebook.com/
wabadc
Twitter@wabadc
Flickr.com/waba
WebsiteHomepagewaba.org
Blog Comments
SalsaLabsAdvocacy & Email
Database
Immediate Waves
The first 24 hours after a 9:50pm EST airing:Over 180,000 You Tube views (approx 80% unique)Over 50,000 web hits (45% from referring sites)Thousands of new FB/Twitter fansMedia coverage in:Washington PostHuffington PostQueerty, “Is ‘That’s So Retarded’ the new ‘That’s So Gay’?”Social TimesOne Minute NewsThe Stir at Café Mom, “Glee Teaches About R-word Better than We Do”The Last Word blog, MSNBC
Don’t forget your life jacket
http://www.r-word.org/r-word-not-acceptable-psa.aspx
Offer Exclusives
http://www.lovethatmax.com/2011/05/shocking-way-to-get-people-to-quit.html
Award-winning mommy blogger Ellen Seidman, author of www.LoveThatMax.com was one of five pre-identified bloggers we reached out to and offered a first look for their readers, nine hours prior to the TV airing.
Community Impact
In less than 24 hours after the first airing of the “Not Acceptable” PSA, a local organization in Texas was bombarded with so many calls from the community, they cancelled a public showing of “Napolean Dynamite” because of the line, “you’re so retarded.”
http://www.statesman.com/blogs/content/shared-gen/blogs/austin/charity/entries/2011/05/25/napoleon_dynamite_showing_canc.html
Fun Tools!
www.rwordcounter.org counts use of the R-word and allows you to plug in an URL and then send it to a friend.
Reward the Passion of your Fans
The www.r-word.org website allows us to take any embeddable video from the Internet, bring it into our site, while crediting the original poster, so we become THE hub for everyone (especially youth!) connected to the issue.
Don’t forget the famous folks
One Person, One Attitude at a Time
Contact RyanContact Ryan
Ryan EadesSenior Manager, Social MediaSpecial Olympics International
Email: reades@specialolympics.orgTwitter: @ryan2499Phone: 202-824-0292Skype: ryan2499
Greg Billing, WABA (@wabadc)
Greg Bloom, Bread for the City (@BreadfortheCity)
Ryan Eades, Special Olympics (@SpecialOlympics)
Laura Lee Dooley, WRI (@worldresources)
World Resources Institute
Special thanks to...
Moderated by: Em Hall @EmilyHaHa
top related