advanced google analytics for blogging (and more)

Website Analytics for Blogging

James Paden

Blog Indiana

August 14th, 2009

What is Analytics?

“Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”

- Web Analytics Association

What does Analytics tell us?

• Visitors: Unique, Location, Loyalty

• Traffic Sources: Websites, Keywords

• Pages: Views, Time on Page, Bounce/Exit Rate

• Goals: Conversion Rates, Funnel

• Usage: Clicks, Scrolling, Mouse Tracking

• Marketing: Rankings, Social Media, Comparisons

Why use Analytics?

• Write more targeted content

• Write more engaging content

• Measure marketing effectiveness

• Create better call-to-actions

• Support advertising rates

Google Analytics

• Free

• Industry Standard

• Advanced Segmentation

• Limited Customizability

• No User-Identifiable Information

• Social Media Metrics Plugin

Google Feedburner

• Free

• RSS Subscriber Stats

• RSS Engagement

• Industry Standard

• E-mail Subscription Form

• Insert Advertisements

Woopra / Clicky

• Free & Paid

• Real-Time Stats

• User-Identifiable Information

• Fancy / Rich Interface

• Woopra: Live Chat with Visitors

• Clicky: Visitor tagging

HitTail

• Paid, 60-Day Trial

• Keyword Tracking

• To-Do List

• Blogger/Typepad Integration

Crazy Egg

• Paid

• Click Heatmaps

• Click Overlays

ClickTale

• Paid

• Interaction Tracking

• Session Videos

• Scrolling Heatmaps

• Form Analytics

ChartBeat

• Paid

• Realtime Dashboard

• Analytics, Interaction and Marketing

• Reading vs Writing vs Idle

Wordpress.com Stats

• Free

• Blog-Centric

• Easy Wordpress Installation

Alexa

• Free

• Publically Available

• Traffic Statistics

• Low Reliability for Small Sites

Google Analytics: Goals

Google Analytics: Goals

Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/

Google Analytics: Comparison

Google Analytics: Comparison

Google Analytics: URL Tracking

Google Analytics: URL Tracking

Google Analytics: URL Tracking

Google Analytics: URL Tracking

Basic Google Analytics

• Google Help: http://www.google.com/support/googleanalytics/

• Web Analytics, An Hour a Day: http://www.webanalyticshour.com/

Advanced Google Analytics

• Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/ http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/

• Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html

• Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/

Advanced Google Analytics

• Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/

• Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-

segmentation.html

• URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/

Questions? Feedback?

James Paden

E-mail: James@VibrantSolutions.com

Phone: 317-674-3434

Website: http://www.VibrantSolutions.com

Blog: http://www.MarketingTechBlog.com

Download: http://www.slideshare.net/VibrantSolutions