admn 205 – experiencing research

ADMN 205 – Experiencing Research

Thur

sday

, Oct

ober

3, 2

013

What research should each of you do for your project?

Situation – Organizational materials, maybe, analysis of media coverage, interview with manager

Objectives – You must know the organization’s Mission Statement to know that you are proposing something they want/need

Audience – statistical information, informal survey, interview

Strategy – Test your key message! Each of you should do focus test or survey research to test and evaluate your key message and to support your argument that it will be effective

Tactics – use your knowledge

Calendar – relevant dates, informal survey

Budget – pricing information for materials

Evaluation – see Evaluation lecture

What kind of research do you need to do to write your SITUATION section

The organization’s Mission Statement

History, background, challenges, competition

Helps you develop a project that is relevant and helpful to the organization

Secondary research Organizational materials Library and Online databases World Wide Web

Primary research Content analysis Interviews

SITUATION

Every one of your projects should include the Mission Statement, or something close, quoted from the organization’s literature (probably their website)

“

Shannon’s Plan

SITUATION

The Mission of First Nations University is “to enhance the

quality of life, and to preserve, protect and interpret the

history, language, culture and artistic heritage of First

Nations.”

My Strategic Communication Plan will help you

achieve these objectives by recruiting new faculty

members to do research and teach at FNUniv. These new

faculty will conduct research that will “preserve, protect

and interpret the history, language, culture and artistic

heritage of First Nations.” So my campaign will assist

you to achieve your organizational objective, as

stated in your Mission Statement.

Content Analysis

Informal Surveys

Informal Survey Exercise

Ask 5 people (from different rows): How many hours do you spend

exercising each week? Calculate the average Report to class How can I include this in my project?

Shannon’s PlanAUDIENCE

The primary audience of my strategic communication plan (which has the objective of recruiting new

faculty members to teach and do research at the First Nations University) is

•First Nations/Aboriginal academics/scholars from other Canadian universities

Rationale – This target audience has the most potential to contribute to FNUniv’s efforts to achieve its

mission of being a post-secondary institution that will will “preserve, protect and interpret the history,

language, culture and artistic heritage of First Nations.”

From my research, I found that in Canada, there are 84 First Nations/Aboriginal academics/scholars

teaching at other universities. They are my total target audience. In order to understand what will

motivate them to consider taking a position at FNUniv, I decided to do an informal survey of current

FNUniv faculty members who were hired in the last five years. I interviewed 11 FNUniv faculty

members. I did the survey face-to-face in a coffee shop near campus. The survey questionnaire is

included in my Appendices.

The findings of my survey are that current FNUniv faculty applied to teach at FNUniv for these reasons::

First Nations University is Indian-controlled

Opportunity to work with other First Nations scholars

First Nations University has a federation agreement with the University of Regina, so has the benefits

of a larger university

Shannon’s PlanAUDIENCE (continued)

These findings will be

reflected in the development

of the key message, that will

be used in advertisements. A

draft ad is included in the

Appendices.

First Nations University is hiring two faculty

positions—one in educat5ion and one in

business. Preference will be given to First

Nations/Aboriginal candidates

First Nations University is Indian-controlled

You will have the opportunity to work with

other First Nations scholars

First Nations University is federated with

the University of Regina

Hiring: Two faculty position at First Nations University of Canada

DRAFT AD

Informal Survey

When you are doing informal research related to your project, what question do you want to ask?

Every project should have some evidence gathered from informal surveys

Informal surveys can make you look smart (credible) and provides evidence that there is a need for your campaign

Make sure you tell the reader how you did the research and what the results were.

Quantitative Research

Formal Surveys

Random sample

Appropriate sample size

Random Sample Exercise

Number off 1 – 3

Pick a number

What is the country where you are a citizen?

Random Samples

Everyone had the same chance of being picked…so it was random

What about our sample size?

Mailed/Emailed surveys

UR Survey – Degrees Alumni Magazine

Browse magazine

Quantitative Research

The easiest way to get quantitative research results is to let someone else do it for you.

What is this kind of research called?

QuantitativeSecondaryResearch

Canada

Statistics Canada

Watch video

China National Bureau of Statistics of China

University of Regina

Office of Resource Planning