adelaide sca digital - april 2014 ratings

ADELAIDE

SCA DIGITAL – APRIL RATINGS INDEX

Slide 3 SCA Network Monthly Unique Browsers - SA Slide 4 Today Network Monthly Users - SA Slide 5 Triple M Network Monthly Users - SA Slide 6 Adelaide Radio Groups Ranked by Avg. Daily UB - SA Slide 7 Adelaide Radio Brands & Networks Ranked by Radio CUME Conversion - SA Slide 8 People Talking About On Facebook – Radio Companies – Adelaide Slide 9 Mobile Share of Daily Radio Browsing – Today Network – SA Slide 10 Mobile Share of Daily Radio Browsing – Triple M Network – SA

Adelaide

Source: Nielsen Market Intelligence (SA) – April 2013 – April 2014 – SCA Network – National

SCA Network traffic in SA increased 114% year on year in Monthly Unique Browsers to 176,735 Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SCA NETWORK MONTHLY UNIQUE BROWSERS - SA

Source: Google Analytics (SA) – April 2013 – April 2014 - Today Network National (All SCA Stations)

Today Network traffic in SA increased by 75% year on year in Monthly Users to 137,009 Monthly Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK MONTHLY USERS - SA

Triple M Network traffic in SA increased by 170% year on year in Monthly Users to 55,687 Driven by AFL, NRL, Social, Rock News and Mobile Browsers.

Source: Google Analytics (SA) – April 2013 – April 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)

TRIPLE NETWORK MONTHLY USERS - SA