adam falk: subscribe now or forever hold your audience?

SUBSCRIBE NOW!or forever lose your readers?

Adam FalkThe Wall Street Journal

WOULDN’T IT BE NICE?

BUT THAT’S NOT HOW IT WORKS

SO THE QUESTION IS

FOR THE SUBSCRIBERS: WHAT’S NEWS

THE FINDINGS: WHAT’S NEWS

● Devoted readership

● Push alert strategy

● ‘What’s Newsletters’

FOR FACEBOOK: SOCIAL-FIRST VIDEO

● Engagement boost

● Targeted feedback

● Additive content

THE FINDINGS: SOCIAL-FIRST VIDEO

FOR SNAPCHAT: DISCOVER EDITIONS

THE FINDINGS: DISCOVER EDITIONS

● Different audience

● New storytelling

● Vertical video push

DISTRIBUTION: LEARNING TO OWN

CONTACT!Adam Falk

adam.falk@wsj.com@amfalk

News & Politics